Published on March 17, 2014
1 Mail Meets Mobile Technology Bruce Gresham Product Manager Christina Kiani Program Director
2 Topics Overview of Mail and Mobile Multi-channel campaigns USPS Promotions for 2014 Personalization Measuring Response Rates Future Mail
3 Mail & Mobile: Facts & Statistics Direct Mail Outlook 1 – Expenditures in US to rise to $196B by 2016 – Increase in mail interaction including younger age groups USPS Mail Moment Survey Results 2 – 80% look at mail daily – 75% like to see what’s in the mail – 63% is kept at least 2 days – Spend 25 minutes with direct mail Engagement – Over 3,000 messages received per person per day – Capturing customer attention and engagement is key 1 Direct Mail Outlook: Mail Continues to Deliver by Erik Cagle 2Postcom, Oct. 2012, Gary Reblin
4 Mail and Mobile: Relevant Facts & Statistics Smartphone Usage 1 – 193M in US by 2016, approximately 60% of population Mobile Shopping – Black Friday Stats 2 – Sales on smartphone-optimized sites up 187% – Visits up 75% – Page views up 88% – Average order value up 22% – Tablet sales 14% compared to Smartphones 7% 1 Statsta 2 BrandingBrand, 2013
5 Mail and Mobile Meet ! Image courtesy of phalop88 / FreeDigitalPhotos.net
6 Multi-Channel Campaigns Merge physical & digital channels to build brand awareness – Increased Revenue – Reduced Costs Digital & Physical: Better Together – Consumers who receive both email & direct mail on average contribute about $17 in revenue per household. Email only $15 of revenue Direct Mail only $9 of revenue Neither E-mail nor Direct Mail only $7 of revenue Source:http://www.merkleinc.com/emdmintegration/
7 SoLoMo Social – Engage customers and prospects through Social Media Local – Find and target locally Mobile – Optimize the experience for mobile (website, payments, etc)
8 USPS 2014 Mobile Promotions Mail and Digital Personalization – May - June Emerging Technology Featuring Near Field Communication – June - September Mail Drives Mobile Commerce – September – December USPS Website: https://www.usps.com/business/promotions-and-incentives.htm – See appendix for more information on all 2014 incentives
9 Personalization Matters Make mail personal: – Response rates increase as much as 24% over static direct mail Names Images pURLs Buying habits More than name or demographics: how and when someone wants to receive an offer Variable data in print, drives mobile personalization
10 Mobile Barcodes & Personalization Open Source (QR Code, Datamatrix) Image with embedded digital watermark Proprietary Tags – SnapTags – MS Tags – And USPS Intelligent Mail Barcode (IMb)
11 IMb Links You to Your Customer IMb identifies the mailer and recipient in one code providing the link to personalize a mobile message to your customer Mobile applications that read IMb are available that can be used to read and link mail to internet 2 3 6 9 11 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Bar- code ID Service Type Code Mailer ID (Subscriber ID) Serial Number – “Open” Digits Routing ZIPTM – “POSTNET” Digits Construct of the Intelligent Mail Barcode
12 IMb Barcode Advantages No need to create, manage or print a new code – Already part of your mailing Supports personalization – every code is unique Changing the action of a scan can be done at any time Real-time “touch marketing”
13 Analytics: Measuring Response Rates Campaign follow-up drives improvement Track how individual customers respond so you can increase sales over time Test different channels and combinations
14 Sample Reporting Analytics are key to determining the success and impact of a campaign – Who scans – When did they scan – Type of mobile device used
15 Right Now: Augmented Reality Use Concepts Augmented Reality: – A live view of a physical, real-world environment – whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data – Example: NFL football and the first yard orange line on the field Key Elements of Augmented Reality: – Trigger – Overlay – Positioning
16 Augmented Reality Generated using Aurasma Personalized Augmented Reality
17 The mobile environment offers exciting and powerful innovations Linking direct mail with mobile technologies encourages interaction and engagement with mail – Creates new marketing channels – Establishes enhanced communication with audience – Keeps mail relevant as a marketing tool Personalization and touch marketing are easily attainable Let your letters come to life! Mail & Mobile Summary
18 Contact Information: Bruce Gresham Christina Kiani Product Manager Program Director Pitney Bowes Presort Services Bull Postal Solutions Bruce.email@example.com Christina.Kiani@bull.com Phone: 704-726-6728 608-796-2876 ext 1060
With an all-new look and powerful features like lightning-fast search, multiple mailboxes and password-free sign in, the Yahoo Mail app is the best way to ...
Pitney Bowes sponsored a webinar hosted by Printing Impressions. Presenters include Barb Pellow, Group Director from InfoTrends and Vicki ...
It's designed for mobile phones, and it comes with 150GB of email storage. But don't try to use it on your computer.
Yahoo India Mobile . ... Yahoo Mail. Introducing the new Yahoo Mail app! With an all-new look and powerful features like lightning-fast search, ...
Yahoo Mail. Introducing the new Yahoo Mail app! With an all-new look and powerful features like lightning-fast search, multiple mailboxes and ...
ACTIVE Network's Swim Software is an-all-in one solution to get more swimmers in the pool, manage teams and meets efficiently and build strong programs.
Invalid e-mail address or password Or sign in with: Facebook; Google; Twitter; More. Yahoo ... Mobile Site; Application for: Feedback . ...