Magna Kultura Foundation Organization Profile

50 %
50 %
Information about Magna Kultura Foundation Organization Profile

Published on July 14, 2009

Author: dickieaguado

Source: slideshare.net

Description

The Vision, Mission, and Programs of Magna Kultura Foundation. A socio-civic cultural NGO in the Philippines, with General Headquarters at San Juan City, Metro-Manila. Tel No. (632) 514-5868

Magna Kultura Foundation is an education-for-development NGO geared towards improving the lives of Filipino communities by building capacities of civic and sector groups, providing cultural, educational and social entrepreneurial skills. Magna Kultura is dedicated to the vision of a better Filipino society made possible by a citizenry empowered to conquer poverty in their lives and their communities. We make use of social marketing and communication arts to foster hope; To create a community of advocates and build an ecosystem for transformation. To realize this vision, Magna Kultura teaches basic communication skills that enable ordinary Filipinos at the grassroots level to better articulate their needs and aspirations and participate more actively and productively in activities aimed at improving their lives and that of their communities. TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES.

MAGNA KULTURA specializes in cultural & socio‐civic operations: Performance Arts Training for development communication at the  grassroots of society; as well as, for developing citizens (students,  out‐of‐school youth and adults) for building capacity to engage  communities in a cultural enterprise and livelihood promotions; Design and execution of social marketing, social mobilization and  community engagement  programs aimed at triggering active and  sustained grassroots participation in community  development and social enterprise‐building projects;     Organization development among sector, civic and  community  groups for livelihood and  social enterprise;  Development of grassroots communication platforms and vehicles  for Corporate Social  Responsibility programs.

TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES. Transforming places, transforming lives is what our work is all about. We provide nets for people to harness possibilities for driving a creative community. We create advocates in communities and train them to develop and build ecosystems for transformation. Magna Kultura Foundation goes beyond implementing "do good for the people" projects. Our organization work in partnership with local organizations/entities in providing activities beneficial to the city/area, regenerating the places where people live. We embark mainly on programs using in arts and culture combined with social enterprise activities to extend the benefits of our activities with livelihood returns for participants of the programs and for local citizens in the neighborhood.

COMMUNITY ENGAGEMENT PROCESS In launching programmes, Magna Kultura networks with key stakeholders in cities for civic action and achieving social transformation goals. COMMUNITY-BASED SECTOR-BASED ACADEME-BASED Barangay Councils & Local NGOs & People’s Organization Local Schools & Universities Sangguniang Kabataan Worker Groups & Cooperatives Arts & Cultural Organizations Home-Owner’s Associations Community Youth & Adult Groups Local Transportation Service Groups Local Clubs & Civic organizations Church & Faith-based Organizations Small Retail Stores & Community Vendors MAGNA KULTURA ORGANIZES A CORE GROUP OF STAKEHOLDERS FOR PLANNING & COLLABORATION. Magna Kultura unlocks the potential of each organization, through Asset-Based Community Development. ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING IN COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.

OUR CURRENT ADVOCACY Engaging Communities Through Traditional Filipino Sports

CURRENT PROGRAM: THE REVIVAL OF THE GAMES OF OUR HERITAGE Magna Kultura Foundation and the Together with the Department Department of Education endeavors of Education and the National to revive the games: to introduce the Commission for Culture & the experience among the youth of this Arts, Magna Kultura takes the generation, and to institutionalize games to schools & barangays, the Games in city-regions. with clinics, tournaments. The Filipino Games are timeless. Magna Kultura will It is part of our heritage. launch nationwide the It should also be part Pambansang Palarong Pinoy of today’s youth generation.

ITO ANG TUNAY NA LARO NG MGA PINOY. The Filipino Games are timeless.  It is still  well‐loved and  cherished  by  many,  as  it  is  part  of  our  heritage.    Larong  Pinoy’s popularity encompasses not only the  youth,  but  adult  and  elderly  generation  as  well. It’s  a  timeless  cultural treasure. The  games  are  still  being  played  in  urban  &  rural  communities,  by  a  majority  population  who  have  no  access to high technology.  The games are still taught   in  public schools.  A majority of adults and elders would like  to pass on the fun tradition to make the new generation  experience the fun of being truly Filipinos. IPAKILALA NATIN ANG MGA LARO SA BAGONG KABATAAN. In an effort to revive this cultural treasure,  Magna Kultura created an infrastructure with   sports school and tournament. Outreach sports  clinics are conducted with Dep‐Ed authorized  sports training curriculum, and coordinated  schools and barangays to impart the official  game play and tournament rules.

TRAINING SCHOOL - PLAY CAMPS Training schools are conducted in schools and barangays with Dep‐Ed approved teaching curriculum. Trainings are given to School P.E. teachers  and Barangay sports coordinators, building  capacity to sustain training students and  participants.   Training for children with ages 5 to 15      years old with instructions on game play  mechanics and procedures for  Scientific drill exercises executed to train   kids in proper posture & movements

MAGNA KULTURA DEVELOPED THE 1ST EVER  SCHOOL CLINIC FOR LARONG PINOY WITH PLAY  CAMPS HELD IN SCHOOLS & BARANGAYS. The “Eskwe‐Laro” provides game  instructions with scientific drills. Individual Game Instruction Synchronized Group Movement   Group Clustering

SCHOOL & BARANGAY COMPETITIONS TEAMS ARE FORMED DURING TRAINING CLINICS IN SCHOOLS AND BARANGAYS. Intramurals are conducted in schools & barangays to determine to official contenders;   And, Larong Pinoy competitions are held among the teams in city‐districts. School Intramurals  Barangay Games  Inter‐School Tournaments Inter‐District Competitions  An avenue for the  A venue for   camaraderie and  Filipino youth to  inter‐action among  demonstrate their skills. schools & barangays.

SINCE THE MID-1980s TO THE 1990’S, THE PIONEERS OF MAGNA KULTURA HAS CONDUCTED LEGENDARY GRASSROOTS PROGRAMS FOR THE COUNTRY. LEGENDARY PROGRAMS THAT ARE ORIGINAL & INSTITUTIONAL. The MILO Summer Sports Clinics The MILO Club The MILO B.E.S.T Basketball Tournaments The Nationwide Bear Brand Kite‐Flying Festival 1998 June 12 Grand Centennial Parade  The Annual Milo Marathon (at the Luneta Grandstand and Roxas Boulevard) TO THIS DAY, THE PROGRAMS THAT WERE ESTABLISHED STILL EXISTS, RUN BY LOCAL ORGANIZERS WHO WERE TRAINED TO MANAGED THE ACTIVITIES.  IT HAS MADE A  LASTING LEGACY THAT IS STILL BEING ENJOYED BY FILIPINOS.

Since 1991, the Kite Festivals were conducted annually in Cebu, Davao, Cagayan De Oro, General Santos, Tacloban, Dumaguete, Laoag, Lucena, with the last leg held in Manila. The event revived the culture of Kite Flying in the country.

IT WAS A KITE DAY FOR KIDS AND FATHERS … AND KUYAS …

KITE FLYING WINNERS WINNERS POSE WITH THEIR TROPHIES AND CASH PRIZES

THE MILO SPORTS PROGRAM Sports Programs rolled-out in schools and barangays. Building capacity of sports educators and amateur associations. MILO sponsored the advocacy as a corporate citizenship platform to build their brand as a patron of sports and youth development. Most of the programs are still present today.

THE MILO SPORTS CLINICS THE EVENT VEHICLE FOR SUMMER FROM TWO (2) SPORTS CLINICS A TOTAL OF ELEVEN (11) OFFICIAL SPORTS CLINICS 

THE MILO LITTLE OLYMPICS THE SPORTS VEHICLE FOR SCHOOL To create an avenue for young aspiring athletes to  compete in an Olympic‐type of  match. Launched in public schools Sports training 1‐month before Palarong Pambansa

ENGAGING THE FILIPINO COMMUNITY WITH A DIFFERENT PARADIGM WITH GRASROOTS PROGRAMS THAT ARE RELEVANT, ORIGINAL, WITH IMPACT

GOVERNMENT PROJECTS COMMUNITY BASED TOURISM AND SOCIAL MARKETING

ROXAS BOULEVARD JUNE 12, 1998

WITH THE DEPARTMENT OF TOURISM AS A P.R. ACCOUNT, THE PIONEERS OF MAGNA KULTURA WAS TASKED AS MARKETING DIRECTORATE TO MANAGE THE FOLLOWING: A) SPONSORSHIP OF THE JUNE 12 PHILIPPINE CENTENNIAL PARADE FLOATS; B) STREET MERCHANDISING AT THE ROXAS BOULEVARD; AND, C) FOOD SELLING RIGHTS AND SET-UP AT THE ROXAS BOULEVARD ON THE DAY OF THE EVENT.

It was the biggest event celebration in 1998, with an estimated crowd of Six Million!

DEPARTMENT OF TOURISM

GRASSROOTS EVENTS WERE IMPLEMENTED NATIONWIDE WITH THE GOAL OF CREATING EXCITING EVENT OFFERINGS FOR KEY CITIES AT THE SAME TIME PREPARING THE AREA AND ITS LOCAL CITIZENS TO BE TOURIST-READY.

NETWORKING BARANGAYS NATIONWIDE WITH CELPHONES Intensity G Bayanihan is a program that provided barangays with livelihood opportunity by empowering citizens with free Globe Handyphones and retailer SIM packs, which allowed them to become re-loaders. With funding-capitalization from Globe Telecom barangays, from Ilokos to General Santos, were set-up with pre-paid cellular phone electronic loading services. On top of the livelihood reloading, Magna Kultura stipulated a “balik-tangkilik” arrangement in which Globe Telecom would contribute percentage of profits from reload income earned in the area --- donating it the form of equipments and possible infrastructures needed by the barangays --- from deep-well to refurbishing of basketball courts, to equipments needed for the barangay halls. The Barangay reloading did nit only paved way for livelihood benefits among citizens, but networked the neighborhood in terms of contact communication amongst each other, especially need for emergency response.

IMAGINE An organization that delivers  the money‐making savvy of a for‐profit enterprise,  the social service goals of the public sector, and the  mission‐driven zeal of a non‐profit organization.  Harnessed together, those qualities ought to put the previously  unreachable within grasp: innovative, market‐based solutions to  social problems that generate both financial resources and social value.

ENRICH OUR FELLOW FILIPINOS WITH ART AND CULTURE We believe that the greatest fulfillment derived from success is sharing it. We dedicate our service to arts and culture because it steers the soul towards the principle we advocate. Strong understanding of our national culture is the key towards building a strong civil society. Magna Kultura Foundation develops educational and cultural programs designed to make Filipino citizens understand and appreciate the importance of our national culture. We believe that having keen sense and awareness of our national culture will help our fellow-citizens to nurture, develop and draw from them a worthwhile Filipino values that may serve as a strong foundation of a way of life. Magna Kultura develops educational, cultural and livelihood training among youth and adults, both privileged and under-privileged. Customized training programmes that are geared towards community development of specific locales are implemented at the grassroots, with activities that are made accessible to citizens. Magna Kultura works with local volunteers and citizens in implementing programmes in target locales as a strategy to build capacity and ensure program continuity. Local chapters are established as coordinating centers city-regions. Since Y2005, Magna Kultura has establish community-based action teams composed of locally based citizens who manages implementation and sustainability of the foundation's programs.

Excerpt from the Articles of Incorporation of The Magna Kultura Foundation. SECOND:That the purpose(s) for which said Foundation is formed and organized are as follows: 1. To operate centers for cultural and educational formation of students, professionals and all others who may be interested in; 2. To promote eventually the formation of associations of persons who are interested in helping the Foundation to accomplish its aims in any way whatsoever within the limits of law and customs; 3. To train and provide opportunities and facilities for training in all aspects of human communication, especially the design, development and use of low-cost and indigenous media as well as modern media and technology of mass communication, and to own or lease and operate the necessary equipment and facilities therefor in the Philippines and perform such as may deem fit and proper to carry out and all the purposes of the Foundation;

MAGNA KULTURA specializes in cultural & socio‐civic operations: Performance Arts Training for development communication at the  grassroots of society; as well as, for developing citizens (students,  out‐of‐school youth and adults) for building capacity to engage  communities in a cultural enterprise and livelihood promotions; Design and execution of social marketing, social mobilization and  community engagement  programs aimed at triggering active and  sustained grassroots participation in community  development and social enterprise‐building projects;     Organization development among sector, civic and  community  groups for livelihood and  social enterprise;  Development of grassroots communication platforms and vehicles  for Corporate Social  Responsibility programs.

BUILDING THE CAPABILITY OF LOCAL LEADERS AND CLUBS Magna Kultura Foundation will equip individuals and/or associations with the professional and technical skills necessary to enable them to conduct educational and cultural programs in their district-barangays. The foundation will provide the technology, materials and resources needed to properly implement and sustain its programs. The foundation will work in alliance with local barangay leaders and academe-based groups in the development and implementation of the programs, for effective understanding of the needs of local folks in specified areas. The foundation will partner with Government Organizations (GOs) and Non-Government Organizations with the same goals for improving the welfare of community folks in target areas of operations. Magna Kultura will be committed to helping Filipino citizens understand, appreciate, nurture and develop our national culture and having done so, draw from it learning’s about our good and time- honored Filipino values. In our quest, we determined to help Filipinos to become responsible and enlightened citizens, proud of the rich heritage of a truly Filipino culture, yet always cognizant and appreciative of the need to understand the cultures of other peoples as well.

UTILIZING ARTS AS A VEHICLE FOR COMMUNITY DEVELOPMENT AND AS A STRATEGY TO LEVERAGE CREATIVE TALENT AND CULTURAL ASSETS FOR COMMUNITY PROSPERITY IN THE DISTRICT-BARANGAYS. ARTS & POSITIVE CHANGE IN COMMUNITIES Arts and culture make considerable and necessary contributions to the well-being of communities. Arts and culture, entertaining and enriching as it can be, are also potent tools with which to engage communities in various levels of change. They are a means to public dialogue, contribute to the development of a community’s creative learning, create healthy communities capable of action, provide a powerful tool for community mobilization and participation, and help promote community capacity and leadership. CULTURE AS AN ECONOMIC ENGINE Culture or “the arts” takes on many forms: performing arts painting, writing, music, sculptures. It is a way for individuals and communities to express and engage themselves with family, friends, and their neighborhoods, their communities. Culture can be used to renew or revitalize barangays, municipalities, even a region. It can build community identity & pride, strengthen bonds, improve quality of life on all socio-economic levels & engage children & youth in education & their environment. Culture can be the catalyst for positive change, engaging all ages and communities. Diversity can be embraced through culture, building trust and understanding. Culture can act as an economic engine that drives municipalities toward growth and prosperity. As example, our case for culture through our grassroots theater program details the “how and why” culture could serve as a key to a better society.

MISSION OUR MISSION IS TO CREATE OPPORTUNITIES FOR ADVOCATES AND STAKEHOLDERS OF DEVELOPMENT TO HELP FIND NEW AND COMPLEMENTARY WAYS TO WORK TOGETHER TO IMPROVE COMMUNITIES. We bring a creative and participatory approach to development-related issues by using arts and culture in addressing community development goals. We want to increase opportunities where we can use art in any form (performing and fine arts) to tackle development challenges while transforming our fellow-citizens into more socially conscious, tolerant, responsible, and creatively active groups of people. Particularly, we intend to use arts and culture to invite grassroots people’s participation in social development. It makes our involvement with the people happy and creative.

MAGNA KULTURA UTILIZES ARTS & CULTURE AS SPRINGBOARD TO SOCIAL TRANSFORMATION. Magna Kultura believes that culture is not optional – it is everything, because it is culture that shows what it is to be human. Arts and culture should be seen as a right and we must all see ourselves as citizens – part of our cities. The challenge is to interest citizens to participate in creative activities, to bring out the artists in themselves, and apply artistic inspiration in building family and neighborhood relationships. Effective use of arts in grassroots advocacy can do just this. It enables the valuable sharing of information throughout the community with creative magic. Magna Kultura provides individuals and organizations with the information and training needed to advocate for arts and culture year-round. Seminars, workshop skills training, and performance/exhibitions are conducted to equip community staff and volunteers with the capabilities to successfully implement community-based activities. Inspiring citizens to builds a better community. “Arts and culture are driving forces in society. They are the vehicle by which we express ourselves. They allow us to communicate the ideas and beliefs that make us who we are, and they help us to understand the ideas and beliefs of others. As part of a balanced educational experience, they unlock the potential of young minds in unique ways. They nurture the creativity and problem-solving skills that propel us to success in the workplace, the classroom, and the home. They are of the utmost importance to our individual and collective experiences: an importance that must be made known to the public and to our elected leaders.” ~ UNESCO International Summit on Arts & Culture, 2003

TAKING ART INTO THE HEART OF COMMUNITIES. We believe that arts and culture is a vital in transforming communities. Culture can be the catalyst for positive change, engaging all ages and communities. We use arts & culture to set the stage in motivating the creativity of people. Creativity is the next step, and culture is the consequence of creativity. Therefore, creativity and imagination is at the heart of everything that we do. It is a key ingredient in our interface with communities. Building Creative Capacities of People in Communities. In advocating change and calling for citizens to join our programs, an important approach is to enhance creativity, to promote a creative climate. A good climate helps people get off the ground into creative space. The arts will help enrich the community staff and volunteers with the creative abilities and cultural literacy that are critical to developing fully engaged citizens. Arts training is an effective method in developing the creative potential of individuals. It opens perceptions and motivates people in a different light. It adds esprit to meeting contemporary social and economic challenges. Art is the spark that activates young minds --- stimulating creative capacities, developing skills and abilities, and promoting lifelong success.

SOCIAL & CULTURAL ENTREPRENEURSHIP BEYOND THE LINE STRATEGY TO SUSTAIN PROGRAMS Sustainability of campaign/programs has always been a main dilemma for government and marketing projects at the grassroots. Magna Kultura ensures sustainability by building the capacities of existing organizations at the locale with parallel objectives. To facilitate and foster the development and delivery of programs, Magna Kultura trains home-grown organizations. Local organizations, citizens, and even sari-sari store owners and vendors, become part of Magna Kultura’s network. This is the primary benefit of working with Magna Kultura vis-à-vis a commercial promotions company. Magna Kultura is an education-for-development NGO organizing the culture sector of cities down to the grassroots level, proving local organizations with skills and capabilities to conduct programs, events and local livelihood activities with sari-sari stores. CULTURAL ENTREPRENEURSHIP Local organizations are immerse in an art & culture programs, and trains home-grown organizations, transferring event management skills to ensure continuity beyond initial sponsored launch. SOCIAL ENTREPRENEURSHIP Local Organizations are trained to make the art & culture programs livelihood vehicles, that in turn, keeps local citizens interested in continuing the program to generate extra income returns from programs --- i.e., food vending and tiangge opportunities.

WHY PR CONSULTANTS & PROMO AGENCIES ARE UNABLE TO SUSTAIN OF PROGRAMS THE MAIN REASON FOR INABILITY TO SUSTAIN PROGRAMS IS PRIMARILY, CONTRACT. After the contracted period, great projects ceases operation until the next re-launch contract in the area. As such, projects are “here today, gone tomorrow”. THE 2ND REASON: PLAN TIMELINES. Plan timelines are limited to the period of contract. Sustainability of projects are faced with questions of “who’s” task responsibility, when the budgets are not the same as the initial launch. Such is the case for PR companies who’s primary goals are business from communication programs. Looking to the future, the following strategic roles & responsibilities are implemented by NGOs like Magna Kultura in order to entrench programs in communities: • Organization development – supporting the effectiveness of Sangguniang Kabataan organizations that are involved in the provision and/or operation of programmes in communities; creating Community Action Teams© (CATs) --- and ultimately, providing tasks for recreation activities and vehicles for citizens showcase of talents and crafts; • Leadership development – fostering the development of volunteer leaders in sport, culture and recreation through training opportunities across a district; • Youth leadership development – facilitating opportunities that engage young people into assuming leadership roles within sport, culture and recreation; • Program support and implementation - ensuring the coordination and implementation of accessible sport, culture and recreation programs for all age groups, including initiatives that have provincial or district significance. • Partnerships and collaboration – fostering stronger relationships through partnership opportunities with local barangay and home owners associations in promoting outdoor play; • Communication – enhancing interaction and communication among the Larong Pinoy sports volunteers and community neighborhood in promoting the value and benefits of these activities for kids; and, • Community Development and Building Community Capacity using sport, culture and recreation as the catalysts for this capacity development ---- i.e. volunteer and human resource development, infrastructure and facilities, community spirit and pride, physical activity and good health of community members.

Community Action Team © (CATs) Grassroots Organizers in City-Districts Magna Kultura assists local governments and NGOs in building local home-grown talents as organizers of cultural events in city-districts. The Purpose is for the city to have their very own production team trained in managing programs and activities in barangays. CATs are trained for the purpose of managing projects in barangays and mobilizing citizen participation in community programs. CATs are equipped with modules to conduct cultural activities that provide an enriching experience in the neighborhood. CATs networks citizens participation as a step to creating action barangays. Local CATs are provided with professional training modules on: Basics of Community Development, Civic Engagement & Leadership Tools and techniques of social marketing and social mobilization (integrated public relations and community relations) Community Social Club organizing: basics of setting up and managing a community club & membership database management of club services, programs and promotion schemes; management of multi-sectoral programs and private/commercial business opportunities; management of livelihood operations. Skills Training in Event Management & Production: Planning & Implementation of Event Programs Development & production of multi-media materials

BUILDING CREATIVE COMMUNITIES Steps to Stronger Cultural and Community Life Local communities can look to Community Action Team (CAT) as resource group for help in the development of community-based programs. Their purpose is to assist local barangay councils and citizens in developing activities in communities. Local CATs are tasked to create local social clubs and enlists participation of youth and adults in local activities. Enlisted and community folks to join in a community club under the Laking Pinoy Movement. LAKING PINOY © Training for Citizens. Laking Pinoy © training modules are designed to equip common folks with skills to be proactive citizens. Members in communities are aligned with Community Action Teams for enacting projects in barangays and achievement of social transformation goals. The goal is for CATs and Laking Pinoy citizens to spawn their own projects in barangays. Activities that citizens will enjoy in the neighborhood --- such as, workshops for kids, contests for teenagers, and livelihood earning activities for adults. CATs & LAKING PINOY MEMBERS WILL BE INDEPENDENT GROUPS MANAGED BY LOCAL CITIZENS IN COMMUNITIES.

SUSTAINABILITY OF PROGRAMS AT THE GRASSROOTS Having a local club with capacity to implement cultural projects, LGUs and local associations can implement events and activities with grassroots organization support. With local clubs managing, sustainability of programs and activities that are initially initiated by government or by NGOs. Magna Kultura provides training modules and materials for local clubs. Laking Pinoy and Community Action Teams will receive programs and activities in arts and culture, as follows: THEATRE ARTS MUSIC VISUAL ARTS CREATIVE WRITING DANCE SPORTS FOR INDIVIDUALS, it could serve as creative vehicles for personal development & transformation, into becoming responsible, productive and civic-minded citizens mindful of the welfare of communities. FOR COMMUNITIES, it is our vehicle for engagement and mobilization --- for convening community folks, communicating advocacies, and for introducing and dramatizing collective action.

MAGNA KULTURA CREATED CULTURAL  ALLIANCES WITH LGUS & SCHOOLS TO BUILD  LOCAL CAPACITY OF YOUTHS & ADULTS. Laking Pinoy© is Magna Kultura’s program to build capacity of   people and  communities for managing art and culture activities. It is provided for youth and young adults who would like to  experience activities related to arts and culture  LAKING PINOY© PROGRAMS consists of projects in: THEATRE ARTS MUSIC       VISUAL ARTS CREATIVE WRITING DANCE LARONG PINOY Magna Kultura conducts workshop and seminars for LGUs, barangays & community organizations  to help build capacity to implement local programs on a regular basis ‐‐‐ for arts, culture, and other  edu‐tainment activities, with the end goal of providing communities with activities that uplifts the  live of  residents. The LAKING PINOY© of Magna Kultura  modeled after UNESCO program dubbed “Growing Up In Cities”.    Growing Up in Cities is a    global effort to understand and respond to issues affecting urban children and  youth.  It is a collaborative undertaking of the MOST Programme of UNESCO  and  interdisciplinary teams  of  municipal  officials,    urban  professionals,      and  child  advocates  around  the  world,  working  with  young  people  themselves  to  create  communities  that  are  better  places  in  which  to  grow  up  ‐‐‐ and  therefore,  better places for us all.       REFERENCE: http://www.unesco.org/most/guic/guicaboutframes.htm

MAGNA KULTURA PROJECTS UNDER THE LAKING PINOY PROGRAMME Magna Kultura conducts workshops and seminars for schools, barangays and NGOs using art approaches to unleash the creativity of participants. Training programs are designed to gear individuals into team that will mobilize for social action in their communities. THEATRE AS TRAINING TOOL MUSIC AS INSTRUMENT FOR PEACE Theatre Arts Workshops Music Clubs & Performances Magna Kultura helps local government units in organizing Music is a potent vehicle for reaching both young and community drama guilds as an Edu-tainment vehicle. adults with messages that touches the heart and mind. Magna Kultura conducts in theatre arts workshops as a Magna Kultura organizes clubs and workshops to way of training individuals and organizations in the skills enhance people’s understanding of music both as an of production management and events organization. Less art and as vehicle for stimulating the senses. It is about focus on “pure arts”, and more on the use theatrical arts seeing music not only as entertainment but as a means as tool for engaging community folks with creative of creating positive change in society. Music is used as approach. Lesson in theater and drama is used to unleash an instrument for stimulating people and inspiring the creativity of participants to awaken the senses and action in society. strengthen the imagination, so it can later to be used in Our workshops are geared to develop music creative community engagement. artists in communities. An option is to get Our theatre workshops & seminars artists and sing songs. The greater option focus on the use of developmental and is to create artists in communities who could experimental drama forms which we sing their song. Our end objective is for the perceive is more relevant and suitable people to sing the songs that they made and to our goals for social transformation. use it as inspiration to seek changes for a better community. After training, participants are able to mount performances in barangays and The programmes aims to organize manage drama guilds with program citizens in developing music club offering in district-barangays. and performances in communities.

UNDER THE LAKING PINOY PROGRAMME, MAGNA KULTURA IS DEVELOPING WITH LOCAL GOVERNMENT UNITS ON Arts and Culture programs AS VEHICLE FOR COMMUNITY DEVELOPMENT AND SOCIAL ENTERPRISE The Arts & Culture Programs are being used as a strategy to leverage creative talent and cultural assets for community prosperity in the city-districts. Magna Kultura is active in helping LGUs build Art Councils as organizing bodies for organizing community-based projects. ANTIPOLO CITY MAKTI CITY SAN JUAN CITY PASIG CITY CALOOCAN CITY DAVAO CITY

MAGNA KULTURA MAINTAINS A DATA‐BASE OF TRICYCLE OPERATORS & DRIVERS  ASSNS. (TODA) WITH GOOD RELATIONS, IMPLEMENTING LIVELIHOOD  PROGRAMS THAT UPLIFTS THE SECTOR. INAKTODA STOOD FOR THE KAPIT-BISIG WAS A LEADERSHIP WELFARE OF THE WOMEN & FORMATION PROGRAM DESIGNED CHILDREN OF THE TRICYCLE TO STRENGHTEN TODA SECTOR HOUSEHOLDS ORGANIZATIONS SERVICE TO PEOPLE AND THE COMMUNITY

TRIKE POWER SITUATIONER • Tricycles are familiar sights in Metro Manila, and in the provinces. Tricycles are the prime transportation in the Barangays and secondary road • A single tricycle unit carries an average of 50 passengers daily; a regular economic target for drivers to earn their keep. [MINIMUM OF TARGET OF 50 PASSENGERS WOULD COVERS GAS, BOUNDARY & EARNINGS] • In NCR alone: There are 120 thousand franchised tricycle units. 86,000 w/ legal franchise; and 34,000 non-franchised. GOVERNMENT RECORD AS OF JUNE 2003 COMBINED LGU RECORDS SHOWS THAT THERE ARE 1.7-M FRANCHISED TRICYCLE UNITS NATIONWIDE. ALONG WITH THE NON-FRANCHISED UNITS, THERE ARE 2.7 M UNITS. DATA COULD DOUBLE IF WE CONSIDER NON-FRANCHISED UNITS. LTO REPORTED THERE ARE 900,098 UNITS ON THE ROAD EVERY DAY ---- NATIONWIDE.

TODA TRICYCLE OPERATORS and DRIVERS ASSOCIATION Magna Kultura saw TODA not only as a niche market for products sales but a conduit as well for communicating with people in district-barangays. Tricycle drivers know the people in the neighborhood. They take people to and from work, to the wet markets. They take children to schools. They know where they live. Each driver interfaces with a minimum of 60 commuter loads to meet a reasonable take home profit.

In 2003, Magna Kultura networked with all the major TODA Federations. TODA Terminals became a launch pad for cascading local campaigns. Tricycle drivers became carriers of program messages to people in district-barangays. Tricycle became merchandising vehicles. Tricycle junctions with cooperative stores became our conduit for livelihood selling, especially for products of corporate sponsors.

IN ALL OUR OPERATIONS, TRICYCLE & PEDICAB DRIVERS BECAME PART OF THE COMMUNITY ENGAGEMENT AND GROUND PROMOTION PROCESS. IT UPLIFTED THE IMAGE OF THE TRANSPORT SERVICEMEN, AT THE SAME, GAVE THEM EXTRA INCOME FROM LIVELIHOOD. MAGNA KULTURA CONDUCTS REGULAR SEMINARS AMONG TODA GROUPS DURING MONTHLY ASSN. MEETINGS TO BUILD THEIR CAPACITY FOR THE SOCIAL ENTREPRENEURSHIP PROCESS. MAGNA KULTURA PROVIDES INCENTIVES TO TODA FAMILIES AND PROVIDES LIVELIHOOD STREAMS THAT ARE SOURCE OF INCOME THRU SALES OF PRODUCTS FROM CORPORATE SPONSORS.

TODA PROGRAMS 1. DIRECT SELLING THRU TODA COOPERATIVES COOP SELLING AMONG TODA MEMBERS & FAMILIES COOP SELLING AMONG CONSUMER-PASSENGERS 2. TRIKE VEHICLE MEDIA COMMUNICATION 3. TERMINAL BEAUTIFICATION MERCHANDISING 4. COMMUNITY-BASED EVENTS & ACTIVITIES Programs are carried out among local TODA Line organizations nationwide.

COOP SELLING THRU THE TODA NETWORK THE TODA POPULATION IS A BIG NICHE MARKET. There are 1.2-Million drivers. Multiply these to add their housewives and children. The TODA has a network in the community neighborhoods. Drivers are part of the sales drive. Selling leaflets, promo leaflets, discount coupons can be distributed by drivers among passenger-consumers. A driver has an average 50 commuters daily. TODA housewives are part of a more aggressive selling drive. With a purchase convenience sales pitch, housewives will sell products among friends & neighbors with regularity. The TODA husband delivered the product-goods to customers. TODA SALES PROCESS Most TODA organizations have Cooperatives. Coops will manage the selling process, as it brings extra income to their organization. Housewives have their own Coop and network of buyers.

COMMUNITY ENGAGEMENT PROCESS In launching programmes, Magna Kultura networks with key stakeholders in cities for civic action and achieving social transformation goals. COMMUNITY-BASED SECTOR-BASED ACADEME-BASED Barangay Councils & Local NGOs & People’s Organization Local Schools & Universities Sangguniang Kabataan Worker Groups & Cooperatives Arts & Cultural Organizations Home-Owner’s Associations Community Youth & Adult Groups Local Transportation Service Groups Local Clubs & Civic organizations Church & Faith-based Organizations Small Retail Stores & Community Vendors MAGNA KULTURA ORGANIZES A CORE GROUP OF STAKEHOLDERS FOR PLANNING & COLLABORATION. Magna Kultura unlocks the potential of each organization, through Asset-Based Community Development. ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING IN COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.

An Education-for -Development organization. Magna Kultura Foundation, Inc. is a non-stock, non-profit organization duly registered with the Securities and Exchange Commission on the 2nd of June, 2003, with Company Registration No. CN 200312428. MEMBERS OF THE BOARD: • Dr. Lloyd D. Espiritu , BOARD MEMBER • Manuel D. Montealegre, BOARD MEMBER • Roberto Dimayuga, BOARD MEMBER • Leslie N. Noble, BOARD MEMBER • Ma. Carenina T. Aguado, BOARD MEMBER • Ma. Cristina G. Filamor, BOARD MEMBER • Atty. Ditas Lerios, BOARD SECRETARY • Ricardo Miguel A. Aguado, EXEC. DIRECTOR MAIN OFFICE MAGNA KULTURA FOUNDATION, INC. 208 Ortega Street, Addition Hills San Juan City 1500 Metro-Manila, Philippines

is registered with the Bureau of Internal Revenue with Tax Identification Number 225-524-237-000 registered on July 28, 2003

MAIN OFFICE MAGNA KULTURA FOUNDATION, INC. 208 Ortega Street, Addition Hills, San Juan City 1500 Metro-Manila, Philippines Telephone No. (632) 514-5868 / 721-7763 Email Address: MagnaKultura.Admin@gmail.com FOR INQUIRIES, YOU MAY CONTACT : RICARDO MIGUEL AGUADO EXECUTIVE DIRECTOR CP No. [+ 63] 917-8990025 CP No. [+ 63] 922-8990026 VISIT OUR HOMEPAGE AT: http://magnakultura.multiply.com

Add a comment

Related pages

Magna Kultura Foundation - Google+

Magna Kultura Foundation ... Cultural Organization - Magna Kultura Foundation ... Profile. Home. Profile. People. Collections. What's hot.
Read more

Magna Kultura Foundation Profile (Webpost) - scribd.com

Magna Kultura Foundation Profile (Webpost) - Free download as PDF File (.pdf) or read online for free. MAGNA KULTURA FOUNDATION'S PROFILE. Magna Kultura ...
Read more

Yocal.ph - Magna Kultura Foundation,Metro Manila Philippines

Company Profile. Magna Kultura ... Magna Kultura Foundation is an arts and cultural organization ... Magna Kultura specializes in developing community ...
Read more

Lipad Pilipinas - Google Profile

Lipad Pilipinas - Magna Kultura Foundation is an arts and cultural organization NGO implementing educational, cultural, and socio-civic programs at the ...
Read more

Dickie Aguado | LinkedIn

View Dickie Aguado’s professional profile ... of Magna Kultura Foundation. Dickie Aguado is ... Foundation, an arts and cultural organization NGO ...
Read more

MAGNA KULTURA FOUNDATION

The organization is the national ... Magna Kultura Foundation ... http://www.slideshare.net/Ricardo_Miguel_Aguado/magna-kultura-foundation-profile
Read more

Dickie Aguado | LinkedIn

Dickie Aguado is the Executive Director of Magna Kultura Foundation, an arts and cultural organization implementing educational, cultural, and socio-civic ...
Read more

Dickie Aguado - Executive Director - Magna Kultura ...

Organization Development Gruppen-Mitgliedschaften von Dickie Aguado. Tauschen Sie sich mit Dickie Aguado in Gruppen über gemeinsame Themen aus.
Read more