Published on March 14, 2014
+genius Focus and simplify to engage and amplify your impact … rethinking your sales and marketing activity to achieve more, faster, by doing less … with Peter Fisk Steve Jobs said that simplicity is the ultimate sophistication. By doing less you can achieve so much more. But it needs to be about making the right choices. Doing what matters better than anyone else, and then engaging the power of advocacy and networks to accelerate the impact, and amplify to more people. In consumer and business markets, less is more. 1000 – 1115 Simplicity Making sense of complexity Focusing on what really matters to people How less becomes more in a crowded world Apple … simplicity as the guiding force behind everything Renova … creating the world’s best toilet paper, simple Square … making it easy for small business to do business 1115 – 1145 Break 1145 – 1300 Focus
+genius Finding the customers that matter most Fewer but better products and services Less words, more powerful Air Asia … focus to become the world’s most profitable airline CocaCola … as much about it does not do, as what it does Uniqlo … making more of less in design and retailing 1300 – 1400 Lunch 1400 – 1515 Accelerate Contagious ideas and network multipliers New business models to engage people faster Creating your own market, redefining the competition . Amazon … using personalisation and affiliates to do more faster RedBull … the viral impact of campaigns that accelerate engagement Supercell … the new leader of gaming, winning with new business models 1515 – 1545 Break 1545 – 1700 Amplify Contagious ideas and network multipliers Franchise and license to reach further faster Creating raving fans that do you marketing for you Ed Hardy – how can one person create a global fashion storm Virgin Galactic – audacious ideas that capture people’s imagination Xiaomi – the power of brand to shake up markets and create huge demand More information Peter Fisk is a bestselling author, inspiring keynote speaker and expert consultant. He is founder of GeniusWorks, a brand and business innovation consulting firm, based in London. Having started in nuclear physics he went on to manage brands like Concorde, launch innovations with Virgin, work in sectors as diverse as banking and cosmetics, food and pharma, telecoms and travel, and lead a global education business. He is a visiting professor at IE Business School in Madrid, and was recently included in the prestigious “Thinkers 50 Guru Radar” as one of the best new business thinkers. His books have been translated into 35 languages and include “Marketing Genius” about the left and right-brain of marketing success, “Creative Genius: The innovation handbook for business leaders” helping you to become the Leonardo da Vinci of today, and “People Planet Profit: How to embrace sustainability for innovation and business growth.” Peter’s new book “Gamechangers: Are you ready to change the world?” explores the next generation of business shaking up every region and category, and how they win by thinking different. They think bigger and different, to seize the opportunities of change and make sense of
+genius ambiguity, to redefine markets in their own vision, and engage audiences in more relevant and inspiring ways. They win through ambition and innovation rather than legacy and scale, out- thinking the competition, focusing on the growth markets, and embracing technology in more human ways. With purpose and passion, they design and create, connect and collaborate, enable and enrich. They embrace the power of brands and networks to build markets as movements, business models that are sustainable and profitable, making a positive difference to people’s lives. The book explores the next generation of brands who are rapidly and radically shaking up every market. It learns from over 100 businesses, from every part of the world - Alibaba to Azuri, Zespri to Zidisha; banking to shopping, education to entertainment. From these insights we define how you can win by playing a different game. How to think smarter and act faster, embracing the new tricks of business – from emerging markets to new business models, design thinking and crowdsourcing, social media and sustainability – challenging the rules, redefining expectations. The impact is exponential, in both local and global markets. The challenges are different, but every business, large or small, east or west, can be a winner in this new world, if they learn to play a different game. “Gamechangers” will be published in 2014, and is for business leaders, innovators and marketers, who seek new insights and inspiration to win in a dramatically different world. The book stimulates and stretches, exploring how these new brands dream and disrupt, and concludes with five practical labs with tools to help you apply the best ideas to your business, and become a gamechanger too. The book is complemented by a range of additional insights and regular updates, practical tools and process, inspiring events and consulting support which can be found at www.Gamechangers.pro Find out more at www.TheGeniusWorks.com or by emailing firstname.lastname@example.org
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