Made in China

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Information about Made in China
Marketing

Published on March 7, 2014

Author: TeamPramkaew

Source: slideshare.net

Description

Changing the perception of products made in China

MADE IN CHINA V IPUL | SOHA M | TEA M | MA HI MA

TARGET MARKET GENERAL PUBLIC

THE PERCEPTION untrained labour + cheap raw materials Poor craftsmanship Low quality products Buy at your own risk!

CUSTOMER DECISION RULE Origins Quality Price Safety Warranty Prestige Durability Environme ntal friendly Service Innovation

Pollution industrialization Unclean China Traffic jams Counterfeit Road side stores Rural

SNAKE CHART Where we are Our ideal self

AIR POLLUTION

WATER POLLUTION

RURAL

URBAN

COUNTERFEIT

ORIGINAL

UNCLEAN

BEAUTY

ALIBABA

TRULY CHINA!

THE HERO

THE ANGEL

THE GENIUS

THE LOST ART

THE MAGIC

THE EXOTIC

THE QUALITY

THE EXTRAVAGANZA

THE FUTURE

Bullet train beauty Olympic Good luck Calligraphy New China Heritage Great Wall Tradition Panda Strategy Martial Arts

JOIN US ON THIS JOURNEY Recalling the past Reliving the present Rewriting the future… THANK YOU

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