Published on February 4, 2014
Women continue to be under-represented In Corporate America leadership roles…
IN 2012 WOMEN HELD ONLY… 14.3% 16.6% EXECUTIVE OFFICER POSITIONS BOARD SEATS Source: The 2012 Catalyst Census: Fortune 500 Women Board Directors
Women also continue to be underpaid compared to their male counterparts.
At just 77 cents for every dollar paid to a male counterpart, women would have to work an extra 108 days to earn what men earned in 2011. Source: Forbes http://www.forbes.com/sites/jennagoudreau/2012/04/17/today-women-need-to-demand-equal-pay/
Why do women continue to put up with this? Bringing awareness to the issue has done little to solve the disparity. It’s time to fight back in a way that really matters.
WHAT IF WOMEN BANDED TOGETHER….
…And hit Corporate America where it hurts them most—their bottom line.
WOMEN CONTROL 73% OF HOUSEHOLD SPENDING MEN WOMEN Source: Boston Consulting Group
IF WE WORK TOGETHER TO CREATE A DIRECTORY OF “WOMEN-FAIR” COMPANIES… + Companies who have strong representation of women in executive roles Companies who enforce equal pay for equal work, regardless of gender
…And shifted household spending to these “Women-Fair” companies.
We would be a force for change.
LET’S START NOW.
1 Share, via Twitter, company names who are or who are not “Woman-Fair” using the hashtags on the following page. WOMAN-FAIR COMPANIES NOT WOMAN-FAIR COMPANIES Go to Twitter Go to Twitter Use hashtag: #WomanFairCo’s SUPPORT and add the woman-fair company name to support and why. Use hashtag: #WomanFairCo’s BOYCOTT and add the woman-fair company name to support and why. Example: #WomanFairCo’s SUPPORT HP. Female CEO + 3 Females on board. Example: #WomanFairCo’s BOYCOTT YaZa Foods. NO females at the VP level & above + complete Old Boy network!
2 Pass this on and help spread the word. A Deckologie Presentation www.deckologie.com
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