MAD Monkeys - Ethnography & Proposal

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Information about MAD Monkeys - Ethnography & Proposal
Education

Published on April 23, 2008

Author: Ravie13

Source: authorstream.com

Slide 1: Project Manager: Michelle Mercado Technical Director: Aileen Pasion Content Editor: Daniel Macias Art Director: MAD Monkeys Interaction Design for Entertainment April 15, 2008 Proposal(based on the strategy plane) : Proposal(based on the strategy plane) Defining the Strategy : Defining the Strategy What do we want to get out of this site? A portfolio piece Experience Realistic production timeline sense Problem solving experience User-centered Design Layout Reasoning Defining the Strategy : Defining the Strategy What do users want to get out of this site? Employers To find potential employees Reference Current Students Place to showcase their work Prospect Students Inspiration To get influenced Brand Attributes : Brand Attributes Stylish Enticing Fun Entertaining Informative Vibrant Sophisticated Contemporary Motivating Confident Identity Sketches : Identity Sketches Identity Sketches : Identity Sketches Identity Sketches : Identity Sketches User Segmentation : User Segmentation Demographic – share the interest in film editing familiar with the terms Psychographic comfortable with fast-paced technology positive attitude towards social networking positive attitude towards digital video. User Needs : User Needs Employers Employers don’t have much time May be looking for specific characteristics and/or abilities Current Students Are up-to-date on what is currently “hip” Prospect Students Need to be persuaded to go to AI User Research : User Research Interviewee 1: Male, 21, Media Arts & Animation 40 hrs/week on computer Walk, Read, Draw Discovery channel History channel TV News Inspirational sites Friends & Family $$$$$$$$$ User Research : User Research Interviewee 2: Male, 72, Film Editor Edit for hours Work at home Outdoors Well traveled Friends & Family $$$$$$$$$ Team Roles : Team Roles Videographer, Editor, Project Manager Michelle Mercado Note-taker & Documenter, Technical Manager Aileen Pasion Interviewer, Content Manager Danny Macias Sources : Sources Interviewee 1: Rob Bushfield Interviewee 2: John Randall Websites http://en.wikipedia.org/wiki/Ethnography http://www.entrepreneur.com/marketing/branding/ http://marketing.about.com/od/marketingglossary/g/brandiddef.htm http://www.answers.com/generation%20x http://www.answers.com/generation%20y

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