Published on February 24, 2014
BACKGROUND Born: Tim Bergling (09/08/89) better known as AVICII : Stockholm, Sweden : Electronic musician, DJ, record producer, model
ACHIEVEMENTS -2011 top 6 Top 100 Dj poll -2012 top 3 Top 100 Dj poll -2013 Top 3 top 100 dj poll -One Grammy nomination 2012 -One Grammy nomination 2013
AVICII ON TWITTER - 2,326 Tweets - Following 145 people - 1.23 Million Followers - Uses Twitter to connect with fans - Tweets about concerts and cities he’s in
FUN FACT! - The first DJ to headline the world famous Radio City Music Hall in NYC 2012, two back to back sold out shows
AVICII ON FACEBOOK - 10.936.696 LIKE THIS 452,853 TALKING ABOUT THIS - Holds contests on his Facebook so fan’s can win tickets to up coming shows - Updates statuses to connect with fans - Posts pictures of events - Shares fan photos and song releases
ALBUMS Albums: True (2013)
COLLABORATIONS - Has worked with David Guetta, Leona Lewis, Madonna and Lenny Kravitz, Mike Posner
CAREER MOMENTS - 2014 marks the start to AVICII’s first ever world tour to celebrate his album True - The tour is performing over 35 shows
ENGAGMENT Avicii engages with his fans mostly through Social Networking. He’s known to retweet stuff fan’s tweet at him, especially pictures. He constantly has ongoing contests to get his fans involved; for example to win tickets to the Ultra Music Festival in Miami, he held a contest for fans to win tickets if they made a short video saying why they should win. During his weekly Podcasts available through iTunes, Avicii is constantly giving fan shout outs and acknowledging the feed back his fans are giving him.
CONSISTENCY AVICII IS ALWAYS IN THE NEWS And MAKING HEADLINES
As if being in the top 3 for the best DJ in world wasn’t enough, Avicii joined Ralph Lauren in a denium campaign. The international superstar is famous for his plaid button up, so famous that RL created him his very own brand. This guy is constantly keeping his fans on his feet. We truly never know what to expect next. Then, he went and “wowed” the crowd at the largest outdoor Electronic Music Festival in Miami when he stepped outside of the norm and played an upbeat country song. The crowd was shocked. But obviously, now the song is number one all over the world.
Both the song and his Ralph Lauren career have taken over. Link to an interview about his Ralph Lauren Collection: http://fashionista.com/2013/10/dj-avicii-talks-his-unlikely-ralphlauren-collaboration/
AVICII IN THE NEWS There’s a lot of stereotyping when it comes to DJ’s and the kind of “concerts” they throw. There rock star lifestyles have them surrounded by drugs, alcohol, girls and intensive travelling accompanied by partying. In 2013, Avicii did an interview with GQ magazine; the article itself was very controversial. Avicii was very upset with the way he was perceived in the article. CHECK IT OUT: http://www.gq.com/entertainment/music/201304/avicii-timbergling-profile-gq-april-2013
AVICII’S RESPONSE After the article was published, Avicii then took to social media to tell his fans the facts. He was extremely upset with the article, and wanted to clarify a few things. Social Media is the perfect place for people to hear what you have to say. Especially when you are “friended” by millions. LINK: https://www.facebook.com/avicii/posts/10151406809626799
CONCLUSION Despite DJ Mag’s rating, Avicii is the number one DJ in the world. He is EDM. He has made electronic dance music popular and he has taken risks to bring to the next level. At still such a young age his career is just starting to sky rocket. I can’t wait to see what Avicii has to bring next. This May will be the 22nd time I’ve seen him in 5 years. Every show is different and I still leave more and more in love with his music!
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