Luxperience

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Information about Luxperience
Marketing

Published on March 9, 2014

Author: hjkimyo

Source: slideshare.net

LUX PERIENCE Experiential luxury – life beyond bling Sales of luxury experiences makes up almost 55 percent of total luxury spending worldwide and, year on year, has grown 50 percent faster than sales of luxury goods. The trend is explained, in part, by demographics – as the consumers who drove the luxury boom in the 1990s start to retire. LVMH, one of the world’s largest luxury companies, is developing its Cheval Blanc hotel franchise; there is already one Cheval Blanc hotel in Courchevel, a French ski resort, and another in the Maldives, and LVMH plans to open locations in Oman and Egypt.

LUX PERIENCE Fashion Hotels are an overall branding effort in creating a lifestyle for the customer that will be loyal on many levels. With their hands in the hotel business, fashion houses are establishing themselves as a name in luxury travel. (Versace, Armani, Moschino, Missoni) VERSACE FASHION HOTEL

LUX PERIENCE Fashion Hotels are an overall branding effort in creating a lifestyle for the customer that will be loyal on many levels. With their hands in the hotel business, fashion houses are establishing themselves as a name in luxury travel. (Versace, Armani, Moschino, Missoni) MISSONI FASHION HOTEL

LUX PERIENCE Fashion Hotels are an overall branding effort in creating a lifestyle for the customer that will be loyal on many levels. With their hands in the hotel business, fashion houses are establishing themselves as a name in luxury travel. (Versace, Armani, Moschino, Missoni) MOSCHINO FASHION HOTEL

LUX PERIENCE Louis Vuitton in Harrods: A two-story expansion that has almost tripled its space. This means it can now offer an expanded range of travel accessories, including the new business- travel line with the Zephyr four-wheel monogram case as well as the full men's collection.

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