Lux Presentation

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Information about Lux Presentation
Business

Published on November 16, 2008

Author: hit20032003

Source: slideshare.net

MARKETING MANAGEMENT B.M.S

Introduction Lux stands for promise of beauty and glamour as one of India's most trusted personal care brands Lux soap was launched in India in 1929 Lux is the largest personal wash brand in the country with a value share of 15% Three in every five Indian consumers enjoy the luxurious bathing pleasure of Lux during the course of a year

Lux stands for promise of beauty and glamour as one of India's most trusted personal care brands

Lux soap was launched in India in 1929

Lux is the largest personal wash brand in the country with a value share of 15%

Three in every five Indian consumers enjoy the luxurious bathing pleasure of Lux during the course of a year

ORIGIN OF BRAND LUX “ Luxury” Lux first appeared toilet soap in 1925 In1960s, Lux went coloured First Hollywood great to appear in a Lux commercial In 1970s, Jayalalitha Featured Lux

“ Luxury”

Lux first appeared toilet soap in 1925

In1960s, Lux went coloured

First Hollywood great to appear in a Lux commercial

In 1970s, Jayalalitha Featured Lux

MARKETING MIX MARKETING MIX PRODUCT MIX PRICING MIX PLACE MIX PROMOTION MIX

MARKET SEGMENTATION

DISTRIBUTION NETWORK PARENT COMPANY FINAL CONSUMER RETAILER STOCKIST WHOLESALER/ DISTRIBUTOR

ADVERTISING STRATEGY LUX STAR TRADITION STARTED IN 1934, WITH ACTOR LEENA CHITNIS BOLLYWOOD FILMSTARS ALSO PROMOTES ITS BEAUTY SOAP HAR STAR LUCKY STAR OFFER LUX CELEBRATING RANGE CHOCOLATE SEDUCTION AROMATIC GLOW LUX WHITE STA BODY WASH SHAH RUKH KHAN: FIRST INDIAN MALE BRAND AMBASSADER

LUX STAR TRADITION STARTED IN 1934, WITH ACTOR LEENA CHITNIS

BOLLYWOOD FILMSTARS ALSO PROMOTES ITS BEAUTY SOAP

HAR STAR LUCKY STAR OFFER

LUX CELEBRATING RANGE

CHOCOLATE SEDUCTION

AROMATIC GLOW

LUX WHITE STA BODY WASH

SHAH RUKH KHAN: FIRST INDIAN MALE BRAND AMBASSADER

UNIQUE SELLING PROPOSITION LUX IS A BRAND THAT APPRECIATES BEAUTY AND GLAMOUR LUX IS A BEAUTY SOAP OF THE FILM STARS A DELIGHT TO THE SENSES LUX CELEBRATES THE INDULGENT RITUAL OF BEAUTIFICATION LUX IS ALWAYS RELIABLE & TRUSTWORTHY

LUX IS A BRAND THAT APPRECIATES BEAUTY AND GLAMOUR

LUX IS A BEAUTY SOAP OF THE FILM STARS

A DELIGHT TO THE SENSES

LUX CELEBRATES THE INDULGENT RITUAL OF BEAUTIFICATION

LUX IS ALWAYS RELIABLE & TRUSTWORTHY

ACHIEVEMENTS India's Most Trusted Brand Rank Brand 1 Lux 2 Colgate 3 Rin 4 Thums Up 5 Dettol 6 Fair & lovely 7 Surf 8 Coca cola 9 Pepsi 10 Horlicks

PRESENT & FUTURE PLAN PENETRATE IN RURAL SEGMENT INCREASE IN MARKET SHARE TRAP THE UNTRAPPED CATEGORY

PENETRATE IN RURAL SEGMENT

INCREASE IN MARKET SHARE

TRAP THE UNTRAPPED CATEGORY

THANK YOU

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