LUSA - the Portuguese News Agency - case study

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Information about LUSA - the Portuguese News Agency - case study

Published on December 9, 2016

Author: StefanParaschiv

Source: slideshare.net

1. LUSA A case study for the Portuguese News Agency

2. LUSA Case Study for the biggest news agency in the Portuguese language LUSA is Portugal's News Agency and the biggest news agency in the Portuguese language. It publishes information on all the most important news in Portugal and the world in both text and photographic form, rapidly, factually and impartially, enabling all its customers to keep up to date with all that is happening. The agency has more than 800 permanent clients, incl. all portuguese national newspapers, radio stations, television networks. The insights  Secure reliability and speed while transmitting and receiving news from numerous correspondents and to many clients across the globe  Need to deal with a single, easy to use, platform for handling all types of multimedia to secure operational improvement  A system that supported remote access for data input by external users and for customers  Support of significantly high usage volumes, as in terms of users and of handled content  Challenges Support of significantly high usage volumes Implement a system with reasonable TCO Solutions Newsasset Agency edition  Benefits Unified, robust platform to create, manage and distribute news content via multiple channels Significant reduction of the production process Expansion of the Agency’s commercial reach Process simplification and infrastructure consolidation

3. LUSA Case Study for the biggest news agency in the Portuguese language The project LUSA selected newsasset Agency edition as its system solution for the production, management, & distribution of news in order to replace several other systems. Moreover, the agency exploited webasset CMS to rebuild its public web portal. The solution  8 different systems used for editing texts, photos, subscriber management and portals were replaced by newsasset Agency Edition  Special migration tools were developed to migrate text and image items along with their metadata from the old database.  An API allowed access to news content and subscriber & services information, necessary for the operation of a 3rd party application that was offering agency news to their subscribers  The solution was enhanced with the Web Access subsystem, which provided full editorial and news coverage functionality even remotely. Goals  Streamline editorial workflow to achieve seamless information flow to multiple distribution channels  Natural evolution of the product, adapting to the market future development  Short implementation time

4. LUSA Case Study for the biggest news agency in the Portuguese language Benefits  Expansion of the Agency’s commercial reach  Process simplification and infrastructure consolidation  Powerful content reception and automated distribution to multiple channels  Unified archiving system, with enhanced search filters  An agile, open architecture platform, fully expandable to meet any additional future requirement , that ensures a quick return on the investment and its long lasting duration  «newsasset Agency Edition is today one fundamental tool at LUSA: its implementation really improved the efficiency of the production and distribution workflow. The system proved to be very simple but simultaneously robust and integrated. It also enabled LUSA to proceed faster in the multimedia path, a key success factor in the media industry.» Mr P.Nogueira dos Santos, Technical Director About newsasset suite Newsasset is an innovative cross-media suite covering the needs of any contemporary publishing or news agency organization regarding a) the overall planning and multimedia production workflow, b) digital asset and content management & archiving process, c) cross channel publishing and distribution requirements. Newsasset is a unique, fully scalable, cost-efficient multi-channel publishing system, integrated with powerful digital asset management functionalities. Newsasset editorial system is build around the Integrated newsroom concept, to efficiently meet with all editorial steps, incl. planning, gathering & selecting, creating, editing & producing, publishing/distributing & archiving of static, dynamic and interactive content for all media channels, via a friendly, industry-standard interface.

5. www.newsasset.com

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