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Lucky Charms: Magically Delicious for 50 Years by Howard Davidson

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Information about Lucky Charms: Magically Delicious for 50 Years by Howard Davidson
Marketing

Published on March 6, 2014

Author: howarddavidson

Source: slideshare.net

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Howard Davidson, Arlington, MA - Lucky Charms: Magically Delicious for 50 Years
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Lucky Charms: Magically Delicious for 50 Years by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA

Lucky Charms: Magically Delicious for 50 Years Lucky Charms has been magically delicious for 50 years. To commemorate this sickeningly sweet milestone, General Mills is launching a sweet campaign. Not much has changed inside the box. While new marshmallows have been introduced periodically — purple horseshoes in 1983, rainbows in 1992, a “sparkling magic mirror” in 2006 — the little leprechaun and “magically delicious” catchphrase have remained pretty constant. Slide By :- Howard Davidson Arlington MA

This week, Lucky Charms launched its own 50-day celebration that culminates on St. Patrick’s Day. The festivities include giveaways, Twitter promotion (via #LuckyWasHere), special cupcakes at Carlo’s Bakery and more. Slide By :- Howard Davidson Arlington MA

Starting next month, a limited-edition 50th anniversary Lucky Charms cereal goes on sale, too. The St. Patrick’s Day-themed boxes only include one kind of marshmallow: green clover. General Mills is planning to go all out on a variety of promotional doings. These include, among other things, a 15-second national TV spot featuring pop singers Pentatonix crooning the famous “Magically Delicious theme song; an online “Where’s Lucky?” interactive game, replete with Lucky Charms-branded prizes for players who find the elusive Leprechaun; and a Tumblr blog aggregating fan-made Lucky Charms-related content. Slide By :- Howard Davidson Arlington MA

The hoopla will be topped off with a promotional event in Chicago on St. Patrick’s Day, when the river is dyed green as per tradition. Interestingly enough, many of these ad overtures are aimed as much at adults as they are at kids: recent studies have shown that nearly half of all Lucky Charms are now being consumed by adults rather than children. Slide By :- Howard Davidson Arlington MA

The hoopla will be topped off with a promotional event in Chicago on St. Patrick’s Day, when the river is dyed green as per tradition. Interestingly enough, many of these ad overtures are aimed as much at adults as they are at kids: recent studies have shown that nearly half of all Lucky Charms are now being consumed by adults rather than children. Slide By :- Howard Davidson Arlington MA

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