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LU_Dr_King_Why_Liquidity.ppt

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Information about LU_Dr_King_Why_Liquidity.ppt
Business-Finance

Published on November 21, 2008

Author: aSGuest3547

Source: authorstream.com

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Slide 1: Positioning Liquidity International: Tracking Progress-2002-2006 Liquidity University January, 2006 Dr. Charles W. King Presentation Outline : Presentation Outline Phase I: In the Beginning: October, 2002 Phase II: 2003-2004—Organizing for Growth Phase III: 2005--The Power of Global Gold Phase IV: 2006--New Marketing Milestones Liquidity InternationalThe Business Model: : Liquidity InternationalThe Business Model: Development of a Proprietary Line of Aloe Vera Based Cosmetics and Nutritional Products Sold Through a Network Marketing Organization In the United States and Canada… Expanding Internationally Over Time Liquidity InternationalThe Business Model: : Liquidity InternationalThe Business Model: Another “Look-A-Like” Network Marketing Operation… OR A Distinctive, New Business Concept ??? Defining Unique Dimensions: Phase I : Defining Unique Dimensions: Phase I L. Scott McKnight--An Entrepreneurial Leader The Science of Aloe Vera Aloe Commodities--The Core Vertical Integration--Meaning/Implications Experienced at Partnering with “Start-Up/Rapid Growth Companies” “Relationship Based” Company Culture “Lean and Mean” Operational Philosophy Presentation Outline : Presentation Outline Phase I: In the Beginning: October, 2002 Phase II: 2003-2004—Organizing for Growth Phase III: 2005--The Power of Global Gold Phase IV: 2006--New Marketing Milestones Organizing for Growth-Phase II : Organizing for Growth-Phase II The “Standard” Product Story Target Marketing Strategic Partnering=Growth Building Leaders: A Focus International Expansion Intellectual Property Domain Revenue Sharing with Associate Partners Presentation Outline : Presentation Outline Phase I: In the Beginning: October, 2002 Phase II: 2003-2004--Organizing for Growth Phase III: 2005--The Power of Global Gold Phase IV: 2006--New Marketing Milestones Slide 9: Phase III: Global Gold—2005 Organizational Foundation for the Next Decade International Expansion Slide 10: A Central Theme… At some point in the near future either your health or your finances will be a priority in your life… Mission of Global Gold : Mission of Global Gold Create an International Structure of Vertically Integrated Companies that will: Provide the Shortest and Most Cost-Effective Channel of Distribution Focus Research and Development on Wellness Products Provide a System of Financial Rewards Based on Personal Performance Slide 12: Global Gold International, Inc. Growing Manufacturing Distribution Natural & Organic Farms Aloe Commodities (Liquid Nutrition) Skin Care Innovations (Topical Creams & Lotions) Creative Natural Brands (Powders & Capsules) Liquidity USA Global Gold Europe Global Gold Japan Liquidity Mexico Good Life - Global Gold Thailand Heath Zone – Health Store Sales Global Research Laboratories (Chronic Wound Product Sales to Mexico and other Latin American Countries) Business Strategies : Business Strategies Identify Target Markets Around the World Locate Principals in the Selected Markets to: --Invest $500,000 US$ in the Local Global Gold Venture --Take a Leadership Role in Developing the Local Global Gold Corporate and Distributor Organization Global Gold Corporate Invests $500,000 US$ (Wholesale) Inventory in Local Venture Build a Management Team Involving Local Investors/ Managers and Global Gold Corporate Personnel Develop Full Legal Compliance in Country and Maximize Operating Efficiencies Expansion Model:Financial Pro Forma : Expansion Model:Financial Pro Forma Investors(5) Invest $ 500,000(US$) Global Gold/Liquidity Supplies Wholesale Product Value $ 500,000(US$) Total Capitalization $1,000,000(US$) Allowance for Commission on $500,000 Wholesale - $ 208,000(US$) Local Global Gold “Start-Up” Operating Budget $ 792,000(US$) An International Marketing Structure : An International Marketing Structure Liquidity USA Liquidity Canada Liquidity Mexico Global Gold Europe Global Gold Germany Global Gold Japan Global Gold Thailand The Power of Global Gold : The Power of Global Gold A Global Organizational Structure A Strategy for Systematic Global Market Expansion A Process for Management Continuity, Management Development and Succession A Structure for Support Personnel Development and Cross Training A Framework for Strategic Business Unit(SBU) Tracking and Accountability Presentation Outline : Presentation Outline Phase I: In the Beginning: October, 2002 Phase II: 2003-2004--Organizing for Growth Phase III: 2005--Power of Global Gold Phase IV: 2006--New Marketing Milestones Phase IV: 2006New Marketing Milestones : Phase IV: 2006New Marketing Milestones Central Theme: 2006 Shift from Organizational and Product Development 2006 Focus: New Marketing Milestones a : a Phase IV: New Marketing Milestones--2006 Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices Development of Product Focused Sales/ Marketing Campaigns Emphasize on Growth in Retail Sales Corporate Target Marketing Slide 20: Phase IV: New Marketing Milestones--2006 Updated Marketing Communications: Advertising, Branding, Sales Materials Development of New Web Site Expanded International Initiatives Developments at Liquidity International Headquarters Slide 21: Phase IV: New Marketing Milestones--2006 Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices Development of Product Focused Sales/ Marketing Campaigns Emphasize on Growth in Retail Sales Corporate Target Marketing Slide 22: Support of “Growth Committed” Associate Partner Leaders in the United States--”Lead By Example” Marc & Kelly Accetta—Crown Diamond: “The Leading Edge” Tony Swiantek—Diamond Liz Canfield—Diamond PLUS: “Distributor Service” Leaders Slide 23: Expanding Regional Sales Offices in the United States Texas: --Dallas --Austin --Houston :  Expanding Regional Sales Offices in the United States California: --Los Angeles --San Diego --Palm Springs Slide 25: Expanding Regional Sales Offices in the United States Georgia: --Atlanta More Regional Sales Offices Under Development Slide 26: Phase IV: New Marketing Milestones--2006 Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices Development of Product Focused Sales/ Marketing Campaigns Emphasize on Growth in Retail Sales Corporate Target Marketing Aimed at Institutional Markets Slide 27: Sales/ Marketing Development of Product Focused Campaigns Research and Development Focused on Product Effectiveness/Testing and New Concepts Product Wellness Programs: --Product Combo : MVM, Liqui Vida, Liqui Genics --Universal Wellness Trio $ 99.00 --Universal Wellness Deluxe $125.00 Sales/Marketing Focused New Product Packaging Slide 28: Emphasis on Growth in Retail Sales 2006 Goal: Develop ONE MILLION New Product Users Slide 29: 2006 Goal: Develop ONE MILLION New Product Users: The Economics: Current Liquidity “Active” Buyers 40,000 X $80(whs) = $3,200,000 Sales PER MONTH Slide 30: 2006 Goal: Develop ONE MILLION New Product Users: The Economics: Liquidity “Active” Buyers Each Develop 25 New Customers = 1,000,000 1,000,000 New Customers X $80(whs) = $ 80,000,000 Sales PER MONTH Slide 31: 2006 Goal: Develop ONE MILLION New Product Users The Economics: Summary Liquidity “Active” Buyers Sales $ 3,200,000 1,000,000 New Customers Sales $ 80,000,000 Total Sales/Month $ 83,320,000 Total Sales/Year $999,840,000 Slide 32: 2006 Goal: Develop ONE MILLION New Product Users The Economics: Summary Total Sales/Month $ 83,320,000 Total Sales/Year $999,840,000 Annual Contribution to Annual Bonus Pool--2% $ 2,199,648 Slide 33: Phase IV: New Marketing Milestones--2006 Support “Growth Committed” Associate Partner Leaders Expand Regional Sales Offices Emphasize on Growth in Retail Sales Corporate Target Marketing Aimed at Institutional Markets Slide 34: S Corporate Target Marketing Liquidity Institutional Focus: Leading Alternative Medicine Educational Institutes Alternative Medicine Professional Practice Groups/Associations The Liquidity Data Base: 500,000 Associate Partners/Product Buyers/Target Markets Systematic E-Mail Driven Sales Campaigns Aimed at Target Buyer Markets Slide 35: Phase IV: New Marketing Milestones--2006 Updated Marketing Communications: Branding Advertising, Sales Aids Development of New Web Site Expanded International Initiatives Developments at Liquidity International Headquarters Slide 36: Updated Marketing Communications: Advertising, Branding, Sales Materials Adoption of a Corporate “Brand”/Theme: “Your life is our business” Development of Liquidity Corporate Advertising Campaigns New Brochures and Collateral Sales Aids Etc….Etc….Etc…. Slide 37: Phase IV: New Marketing Milestones--2006 Updated Marketing Communications: Advertising, Branding, Sales Materials Development of New Web Site Expanded International Initiatives Developments at Liquidity International Headquarters Slide 38: Development of a New Liquidity Web Site New Corporate Style/Image/”Look” More “User-Friendly”--Easier to Use… Product Sales/Marketing Focused An Adaptable/Communication Platform—Readily Changeable to Company Needs Slide 39: Phase IV: New Marketing Milestones--2006 Updated Marketing Communications: Advertising, Branding, Sales Materials Development of New Web Site Expanded International Initiatives Developments at Liquidity International Headquarters Slide 40: Expanded International Initiatives Scott K. Oelkers– COO & Director of International Development Mexico Expansion--Rafael Fajer, Jr Thailand Expansion--Mr. Pai European Progress Developments in the Philippines??? Slide 41: Phase IV: New Marketing Milestones--2006 Updated Marketing Communications: Advertising, Branding, Sales Materials Development of New Web Site Expanded International Initiatives Developments at Liquidity International Headquarters Slide 42: Developments at Liquidity International Headquarters New Headquarters Site New Corporate Staff Increased Focus on Regulatory Compliance --Kevin DeAdder--Liquidity --Scott Earnshaw--Liquidity --Spencer Reece—Liquidity’s Networking Industry Attorney Slide 43: Phase IV: New Marketing Milestones--2006 Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices Development of Product Focused Sales/ Marketing Campaigns Emphasize on Growth in Retail Sales Corporate Target Marketing Slide 44: Phase IV: New Marketing Milestones--2006 Updated Marketing Communications: Advertising, Branding, Sales Materials Development of New Web Site Expanded International Initiatives Developments at Liquidity International Headquarters Summary Conclusions : Summary Conclusions Liquidity International/Global Gold Has Evolved Through Systematic Planning Company Management Has Worked the Plan… ”Fine Tuning” As Necessary Liquidity International/Global Gold Has A Strategy and Operational Process for Systematic Global Market Expansion The Driving Force: Scott and Diane McKnight --Business Savvy --Unlimited Focused ENERGY --Leadership Ability and Personal Charisma Slide 46: Positioning Liquidity International: Tracking Progress-2002-2006 Liquidity University January, 2006 Dr. Charles W. King

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