Published on February 14, 2014
.. leader in Broadcast To Mobile LTE Broadcast eCast Re vo l u t i o n i z i n g V i deMBMS end-to-end solution eo --D e l i ve r y I n M o b i l e for delivering content over Networks LTE-Broadcast OVF Squad 2014 September 2013
The LTE Broadcast Opportunity • LTE: Hundreds of confirmed network roll outs and connected devices – More than 250 commercial LTE networks rolled out by end of 2013 – More than 150 million LTE devices by end of 2013 – The following operators have alreay announced the launch of eMBMS for 2014-2015: Verizon, AT&T, Kt, Reliance – As a natural extension for LTE, LTE Broadcast will be supported by a majority of networks and devices • A committed ecosystem – On the server side: Samsung, Alcatel-Lucent, Ericsson and Huawei have announced the support of LTE Broadcast solutions – On the terminal side: Qualcomm, Huawei, Sequans, Altair have announced the support of LTE Broadcast in their LTE Modems OVF Squad 2014
Fast-Growing Support in the Ecosystem “We believe that LTE Broadcast will become a key component in addressing the exponential growth in mobile multimedia and application download traffic” Peggy Johnson, President of Global Market Development Lowell McAdam said he wanted Verizon to offer live broadcast TV over 4G LTE - a goal that might allow for the airing of the Super Bowl over its network in the “2014 timeframe” PCMAG.COM reporting on Verizon CEO keynote speech at CES 2013 “There is strong demand by operators for LTE Broadcast technology and it is important that mobile operators have a global and mature ecosystem” Alain Biston, LTE Business Unit Vice President "AT&T's focus is now almost all about architecting networks to deliver video and that will be where AT&T will spend the most capital over the next three years. AT&T is developing a ‘broadcast capability’ to remove video traffic from its wide-area wireless networks.“ Randall L. Stephenson, CEO OVF Squad 2014
LTE Broadcast is Strategic for MNOs • To optimize network ressources when the same content – is accessed by several users at the same time (live TV) – Is downloaded by numerous users in a short time (OS upgrades, newspapers, etc) – can be preloaded instead of being accessed real-time (highly popular videos, …) • To solve technical limitations of unicast networks – When concentration of users forbids the use of extensive unicast (stadiums, venues…) • To enable new services – Localized push (news, advertising, coupons…) – 24/7 updates of eMagazines – Emergency alerts OVF Squad 2014
Some LTE Broadcast Activities December 2013 OVF Squad 2014 5
Nationwide Quadruple Play • RJIL owns a nation-wide spectrum for 4G • Intends to be the first operator to offer nationwide quadruple play in India: • • • Including voice, video, data and mobile services Video offering to include Live TV and Push VOD, for fixed and mobile devices LTE allows to deploy the services far more efficiently in areas where e.g. cable is difficult, slow and expensive to build • Roll-out and commercial launch starting in Mumbai, Delhi and Jamnagar, in 2014 (~30 million people) • Target: 37 million 4G wireless subscribers in four years OVF Squad 2014
Verizon: NFL, Superbowl and Beyond « Verizon aims to offer live broadcast TV over 4G LTE and to air the Super Bowl over its network in 2014. » Lowell McAdam, CEO NFL app will be the first LTE Broadcast Service in the world: • Verizon has the rights for the content, which supports their role as a major sports sponsor • VZW has a content deal with NFL; for four years starting 2014 Subscribers will be able to access: • • Home-market feeds of NFL games • The Super Bowl • Local games produced by CBS and Fox • NFL Network content (more than 4,000 hours) • NFL RedZone content (touchdowns etc. highlights) • • All playoff games All above included in monthly subscription, $5 / month Verizon has defined a multi-app framework • Separate apps for e.g. NFL, NHL, etc. content OVF Squad 2014 7
Other LTE Broadcast Business Cases • Mobile TV Service is quite popular: • For example in France: 1,5 million active subs for a single operator • It is available at both 3G and WiFi, and 60% are viewing it over 3G / 40% at home over wifi, despite the poor video quality in densely populated areas • Operators have built partnerships with several publishing houses and radio networks • Operators are looking for differentiating services using LTE Broadcast • According to the studies LTE Broadcast will add value to these following services: • Live TV – to increase the quality of the service • Sport Events – to make sure that the network matches the audience demand • eMagazines delivery – to deliver highly responsive user experience • Radio – to replace FM radio and to add extra pay services OVF Squad 2014
by OVF Squad 2014 by Note: NOTTV does not use LTE Broadcast but an other broadcast technology. 9
18 months after Launch (Dec. 2013) ONE PIECE N02E ARROWS Kiss F-03E Disney Mobile N-03E Optimus LIFE L-02E Optimus GL-01E AQUOS PHONE ZETA SH-02E AQUOS PHONE SH-10D 30 different Android Smarphones and Tablets launched REGZA Phone T-02D ARROWS V F-04E MEDIAS UN-02E MEDIAS XN-07D AQUOS PHONE SH-06D Ascend HW-01E 12 million devices sold 2 million subscribers paying 5$ / months 50 million devices will be launched in the next 3 years Optimus Vu L06D GALAXY Tab 7.7 Plus SC-01E ARROWS Tab F05E MEDIAS TAB N06D OVF Squad 2014 ELUGA Live P08D
LTE Broadcast Service Layer OVF Squad 2014 11
LTE Broadcast End-To-End Architecture Head-End Platform Dashboard Manager LTE Network End Users Streaming File Live Encoders Contents contents LTE Smartphones & Tablets CMS DASH Server CDN LTE Mifi + Wifi Smartphones & Tablets Platform Manager SGi Reporting/ QoE Unicast File Repair FLUTE / FEC SYNC SG-mb SGi-mb Application eMBMS Middleware BM-SC Sm MBMS GW Home Gateway + Smartphones & Tablets M1 OVF Squad 2014 To MME, … DASH Client OS & Hardware Broadcast 12
Expway’s Offering and Position sells • LTE Broadcast Middleware that controls the LTE modem. It receives and decodes the streams on the device and displays the content through a separate DASH Video Player. • LTE Broadcast Server (BM-SC) that allows Operators to create multicast streams (both live TV and push files) and broadcast them at their LTE network. • Directly or indirectly • is often consulted by operators due to its: – 8 years of concrete field-experience, in mobile broadcast – Technical experts and expertise for writing carriers’ technical specifications – The company’s end-to-end solution, to perform tests, prototypes and trials is involved directly or indirectly in most LTE Broadcast deployments in the world OVF Squad 2014
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Europe's first live trial of LTE Broadcast: revolutionizing video delivery across mobile networks
Europe's first live trial of LTE Broadcast: revolutionizing video delivery across mobile networks. February 25 2014. Vodafone Germany is the first European ...
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Revolutionizing Video Delivery In Mobile ... architecting networks to deliver video and that will be where ... Video Player. • LTE Broadcast ...
Vodafone Germany is the first European carrier to conduct live tests with LTE Broadcast in collaboration with communications technology and services ...
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