LPB Group Malibu Beach House 2014

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Information about LPB Group Malibu Beach House 2014
Marketing

Published on February 19, 2014

Author: Jordyn_LPBGroup

Source: slideshare.net

Description

LPB Group offers brands a unique opportunity to showcase their products in a casual beachfront setting in the annual Malibu Beach House.

2014 Malibu Beach House  Unlike anyone else in the business, the lpb group has been the leader in creating the most sought after beach houses in Malibu for the past nine years … Our relationship with the city, event management skills, and celebrity relations is unparalleled to any other. The lpb group provides its clients with powerful, successful solutions to their public relations, promotional, marketing and brand development needs. Nikki Reed hosting 7-11 Birthday Malibu CA Selena Gomez & Ashley Benson @ The Revolve Clothing Beach House celebrity her 21st birthday Derek & Julianne Hough Malibu CA

2014 Malibu Beach House         Opportunities at the Malibu Beach House… Sampling Customized branded space (room take-over, photo booth, etc.) Celebrity seeding Photo shoots Sponsored events- for celebrities, bloggers and press Social Media outreach Opportunities are endless…            Turn Key Solutions Event management Production Curated guest list Catering, valet, entertainment Event staffing Creative consulting Celebrity wrangling Media outreach | dedicated in house Public Relations team Dedicated photographer throughout the duration of the summer Custom Recap Catering Branded Photo Booth Maria Menounos Shape magazine party Lauren Conrad BCBGeneration On site branding Chapstick | Essie | Spa Montage

2014 Malibu Beach House TITLE Wave  Top billing with all events hosted at the house  Will be promoted as the “xyz beach house”  Product/brand exclusivity  Logo on step & repeat wall  Press outreach: our dedicated in house team will work in conjunction with the brand to guarantee media placement  Ownership of all photos taken at house  Branded items (towels, beach bags, etc.)  Dedicated in house photographer will be at all scheduled events  Guaranteed minimum six celebrity events to be held at the house over the two months  Celebrity social media posts  Production elements (catering, valet, entertainment, hosted bar, staff & more)  Celebrity seeding throughout the summer  Brand to have access to the house for one event (i.e. company party, teambuilding, media day, etc.)  Final recap with all media impressions TOTAL INVESTMENT: custom proposal available upon request ** 2008 DKNY Jeans & 2013 Revolve Clothing Beach Houses each garnered 900+ million media impressions Selma Blair at the Revolve House Malibu “Justin Beiber…arrives at Selena Gomez’s 21st birthday at the Revolve Beach House” Justjared.com

2014 Malibu Beach House PRESENTING SPONSOR…  Co-brand two events at the house  Product/brand exclusivity  Press outreach: our dedicated in house team will work in conjunction with the brand to guarantee coverage of the two events  Dedicated branded area within the house  Celebrity social media post  All photo images of the events will be given to the brand  Numerous photos of celebrities with product(s) throughout the summer  Dedicated photographer to capture all aspects of the events  Production elements (catering, valet, entertainment, hosted bar, staff & more)  Celebrity seeding throughout the summer  Opportunity to host one brand related event at the house for up to 40 guests (i.e. company party, team building, media day, etc.)  End of summer recap TOTAL INVESTMENT: minimum $40,000 *pricing will be based on customized proposal for client. “Derek Hough, splashing around at the Revolve Clothing Beach House hosted by POM in Malibu “- E! “Christina Milian hosted the LA launch of her Viva Dive wines at the Revolve Beach house” - In Touch Magazine

2014 Malibu Beach House PARTICIPATING SPONSOR…  Product/brand exclusivity  Press outreach: our dedicated in house team will work in conjunction with the brand to guarantee coverage of brand’s participation in the house  Dedicated branded area within the house  All photo images of talent with product will be given to brand  Celebrity seeding and photo opportunities throughout the summer  Opportunity to host one brand related event at the house for up to 40 guests (i.e. company party, team building, media day, etc.)  Co- host one celebrity event (additional talent fee may apply)  End of summer recap TOTAL INVESTMENT: $25,000+ * pricing will be based on customized proposal for client. Minnie Driver | POM juice Dedicated branded area John Mayer | Resource Water

2014 Malibu Beach House CONTRIBUTING SPONSOR:  Product/Brand exclusivity  Dedicated area within the house to display and sample product  Guaranteed minimum four celebrity photos with product  Assistance with press outreach  All photos images of talent with product will be given to the brand TOTAL INVESTMENT: $15,000 Jaime Chong with Starbucks Ice Coffee Christina Milian poses with Sole bicycles Cat Sadler posing with Bullfrog SPF

2014 Malibu Beach House Product placement: Be seen & heard. This opportunity will allow brands to sample at the house for the duration of the summer. Press outreach is minimal and celebrity photos are not guaranteed (items will be included in all press outreach related to online or print “Enter to Win” or “Giveaways”) TOTAL INVESTMENT: $5,000 Gift bag: Sampling of product in gift bags and showcased in “Master Closet” product will be given to all VIPs, celebrities and press that visit the house (items will be included in all press outreach related to online or print “Enter to Win” or “Giveaways”) TOTAL INVESTMENT: $2,500 Jaime King picking up Clover Canyon Blogger Aimee Song shopping VIP closet Product sampling

2014 Malibu Beach House Additional Sponsorship Opportunities at the Malibu Beach House…  Libation sponsor: liquor, wine/beer and nonalcoholic beverages will be exclusively poured at all events held at the beach house. Branded barrels & coolers will be allowed on site. Bar staff to wear branded tee shirts along with a dedicated bartender at all events.  Automotive sponsor: brand will be allotted space on driveway to showcase cars and provide transportation to all celebrity guests to and from Malibu. Additional details available.  Location rental: house may be used by brand at the discretion of the lpb group TOTAL INVESTMENT: custom proposal available upon request

2014 Malibu Beach House https://vimeo.com/59739350

2014 Malibu Beach House

2014 Malibu Beach House Case studies and full recap available upon request

2014 Malibu Beach House Thank you, Lorena Bendinskas 323.385.2992 | lorena@lpbgroup.com | www.lpbgroup.com

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