Loyalty

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Information about Loyalty

Published on February 2, 2009

Author: Vince77580

Source: slideshare.net

Description

European MBA OB presentation

What is the state of « Employee Loyalty »? Organisation Behaviour Tami LAIB Esther TAN Chui Yuk CHAN Vincent BOGAERS Xavier VANDERCHMITT

« Employee Loyalty », Definition "Loyalty, as a general term, signifies a person's devotion or sentiment of attachment to a particular object, which may be another person or group of persons, an ideal, a duty, or a work place.” (Encyclopedia Britannica, 1998).

"Loyalty, as a general term, signifies a person's devotion or sentiment of attachment to a particular object, which may be another person or group of persons, an ideal, a duty, or a work place.”

(Encyclopedia Britannica, 1998).

Content History and Trend How to obtain Employee Loyalty? How to keep Employee Loyalty? Limitations Pros and Cons Professional experiences Japanese firm US firm Scenario: Loyalty vs. Opportunity Conclusion

History and Trend

How to obtain Employee Loyalty?

How to keep Employee Loyalty?

Limitations

Pros and Cons

Professional experiences

Japanese firm

US firm

Scenario: Loyalty vs. Opportunity

Conclusion

History and Trend

How to obtain « Employee Loyalty »? People apply for a company for some reasons Business value Positive image Successful of the company Future opportunities Money and compensation People will be confronted to assessments: Personality tests (Big 5 Personality Model,…) Psychological tests (Myers-Briggs Type Indicator (MBTI),…) Technical tests Strong assessments. Example: Humetrics

People apply for a company for some reasons

Business value

Positive image

Successful of the company

Future opportunities

Money and compensation

People will be confronted to assessments:

Personality tests (Big 5 Personality Model,…)

Psychological tests (Myers-Briggs Type Indicator (MBTI),…)

Technical tests

Strong assessments. Example: Humetrics

How to encourage it (Personnal & emotional aspects)? The 5 I’s: Interesting work Information Involvement Independance Increase visibility

The 5 I’s:

Interesting work

Information

Involvement

Independance

Increase visibility

How to keep it (material aspect)? Bonuses Housing benefits Help with down payments Advising & counselling as rental Renovation & construction assistance Housing assistance, examples: Ex Harley Davidson Motor-Co CVS Caremark Investing in employee’s ongoing training and education Flexible work schedule Family Friendly work emvironment

Bonuses

Housing benefits

Help with down payments

Advising & counselling as rental

Renovation & construction assistance

Housing assistance, examples:

Ex Harley Davidson Motor-Co

CVS Caremark

Investing in employee’s ongoing training and education

Flexible work schedule

Family Friendly work emvironment

Limitations on Applying Loyalty in a firm Activity of the company Turnover (Ex. Fast Food vs Government agency) Personnal circumstances Outside opportunities Contre exemple Chiken-fil-A Correlation between Loyalty vs. Resigning SPEAK Disagree Agree Loyal Disloyal High level of resignation Increasing of talks

Activity of the company

Turnover (Ex. Fast Food vs Government agency)

Personnal circumstances

Outside opportunities

Contre exemple Chiken-fil-A

Correlation between Loyalty vs. Resigning

Pros and Cons of having loyal employees in a firm Pros Obtain houst & reliable employees Less personnel problems that affect operating costs & quality of service Stability vs turnover (essential in certain activities) Less absenteeism & tardiness rates More committed and experienced employees  business is more successful Cons Costs and expensese for the loyal programs Longer working period might cause low motivated and less productive employees Potentially low innovation

Pros

Obtain houst & reliable employees

Less personnel problems that affect operating costs & quality of service

Stability vs turnover (essential in certain activities)

Less absenteeism & tardiness rates

More committed and experienced employees

 business is more successful

Cons

Costs and expensese for the loyal programs

Longer working period might cause low motivated and less productive employees

Potentially low innovation

Professional Experiences Comparison Japanese steel company vs. US consultancy company

Comparison

Japanese steel company vs. US consultancy company

Scenario Loyalty vs. Opportunity Scenario 1: Matt has been working for Dell Computer for 4 years already, next year he could be promoted as a manager. Meanwhile, he got an offer from Intel Computer which offers him 25% salary increase with non manager position. If you were Matt, what would you choose? Dell Intel

Scenario 1:

Matt has been working for Dell Computer for 4 years already, next year he could be promoted as a manager. Meanwhile, he got an offer from Intel Computer which offers him 25% salary increase with non manager position.

If you were Matt, what would you choose?

Dell

Intel

Conclusion We strongly believe that loyalty is essential for a company. Company provides combination of benefits to obtain “employee loyalty”.

We strongly believe that loyalty is essential for a company.

Company provides combination of benefits to obtain “employee loyalty”.

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