Low Effort, High Impact Mobile Web Development

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Information about Low Effort, High Impact Mobile Web Development
Education

Published on July 24, 2009

Author: chaefele

Source: slideshare.net

Description

Presented to TRLN's annual meeting, 7/24/09

Chad Haefele Reference Librarian for Emerging Technologies UNC Chapel Hill – Davis Library [email_address] 7/23/09

Mobile use stats 32% of all Americans have gone online with a mobile device at some point in their lives 19% of Americans said they had yesterday accessed the internet on their mobile device 

32% of all Americans have gone online with a mobile device at some point in their lives

19% of Americans said they had yesterday accessed the internet on their mobile device 

 

 

Mobile use stats 44% of Americans do one or more of these tasks on their mobile phone in an average day: Up from 32% in 2007 Source: “Wireless Internet Use”, Pew Internet & American Life Project, 7/22/09 (data gathered 4/09): http://pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx Watching Video Getting Directions Playing Music Instant Messaging Recording Video Accessing the web Checking e-mail Playing a game Taking a picture Text messaging

44% of Americans do one or more of these tasks on their mobile phone in an average day:

Up from 32% in 2007

Source: “Wireless Internet Use”, Pew Internet & American Life Project, 7/22/09 (data gathered 4/09): http://pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx

Mobile stats Informal survey on the UNC Davis Library website: Plus 44 ‘other’ responses

Informal survey on the UNC Davis Library website:

Device differences iPhone/Smartphone/Featurephone/Other ?

iPhone/Smartphone/Featurephone/Other

Device differences Plain old phone

Plain old phone

Device differences Plain old phones have browsers too!

Plain old phones have browsers too!

Development approaches 1. Full iPhone application http://www.screencast.com/t/yzFoclXdq7M

Development approaches 1. Full iPhone application

Development approaches 2. Web app - HTML

Development approaches Third-party development Worldcat mobile, developed and hosted by Boopsie.com http://www.worldcat.org/m

Third-party development

UNC Mobile Developed University-wide:

Developed University-wide:

UNC library project http:// www.screencast.com/t/qrlHjGhnF

iUI http://code.google.com/p/iui/ HTML development Intro how-to article: http://www.k10design.net/articles/iui/

http://code.google.com/p/iui/

HTML development

Intro how-to article: http://www.k10design.net/articles/iui/

iUI

iUI - files

iUI – sample code Main page: <ul id=&quot;home&quot; title=&quot;Home&quot; selected=&quot;true&quot;> <center><img src=&quot;header.jpg&quot; width=&quot;320px&quot; /></center> <li><a href=&quot;#hours&quot;>Library Hours</a></li> <li><a href=“#contact&quot;>Contact & Find Us</a></li> <li><a href=&quot;#catalog&quot;>Catalog</a></li> … </ul>

iUI – sample code Secondary page: <ul id=&quot;hours&quot; title=&quot;Davis Hours&quot;> <center><img src=&quot;header.jpg&quot; width=&quot;320px&quot; /></center> CONTENT HERE </ul>

Which would you rather write?

UNC Library project Plain old phone:

Plain old phone:

UNC Library project Plain old phone:

Plain old phone:

UNC Library project Plain old phone:

Plain old phone:

Other examples: NCSU University of Virginia

Other considerations Local population Branding – what URL? Redirection – check user agents Promotion, or serendipity? Coolness factor

Local population

Branding – what URL?

Redirection – check user agents

Promotion, or serendipity?

Coolness factor

Our future plans Adapting DCPL app Mobile catalog Test more widely Launch for fall Explore other platforms Palm Pre Android

Adapting DCPL app

Mobile catalog

Test more widely

Launch for fall

Explore other platforms

Palm Pre

Android

Lessons learned Test, test, test! Develop partnerships on campus Get a device in your hands, and the hands of stakeholders Piggyback off the work of others Iterate Use User-Agent switcher in development Pull in outside systems

Test, test, test!

Develop partnerships on campus

Get a device in your hands, and the hands of stakeholders

Piggyback off the work of others

Iterate

Use User-Agent switcher in development

Pull in outside systems

Links UNC Library iPhone page (beta): www.HiddenPeanuts.com/iPhoneTest3 UNC Library Plain Phone page (beta): www.HiddenPeanuts.com/plain UNC Mobile: m.unc.edu NCSU Library mobile page: www.lib.ncsu.edu/m/ Duke Mobile: m.duke.edu DCPL iPhone application: www.dclibrarylabs.org/projects/iphone / University of VA iPhone page: m.lib.virginia.edu

UNC Library iPhone page (beta):

www.HiddenPeanuts.com/iPhoneTest3

UNC Library Plain Phone page (beta):

www.HiddenPeanuts.com/plain

UNC Mobile:

m.unc.edu

NCSU Library mobile page:

www.lib.ncsu.edu/m/

Duke Mobile:

m.duke.edu

DCPL iPhone application:

www.dclibrarylabs.org/projects/iphone /

University of VA iPhone page:

m.lib.virginia.edu

Questions? Photo credits: Phones: www.flickr.com/photos/27048731@N03/3506681531 / Plain phones: www.flickr.com/photos/joshb/27437522 / Plain phone browser: www.flickr.com/photos/kevincollins/1415091562 / Presentation online at:

Photo credits:

Phones: www.flickr.com/photos/27048731@N03/3506681531 /

Plain phones: www.flickr.com/photos/joshb/27437522 /

Plain phone browser: www.flickr.com/photos/kevincollins/1415091562 /

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