Ομιλία της Louise Mariani για την πανευρωπαϊκή προεκλογική καμπάνια του ΕΣΚ, «Αλλάζουμε την Ευρώπη Πόρτα-Πόρτα»

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Government & Nonprofit

Published on April 27, 2014

Author: eliadipa

Source: slideshare.net

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Ομιλία της Louise Mariani για την πανευρωπαϊκή προεκλογική καμπάνια του ΕΣΚ, «Αλλάζουμε την Ευρώπη Πόρτα-Πόρτα» στην εκδήλωση της Ελιάς-Δημοκρατική Παράταξη με PES και PES-Activists για τους Νέους

Knock the vote Preparing a pan-European field campaign for 2014 Athens, April 24th 2014

Who are we? 2 We use our research and analytical expertise to serve progressive parties in France and in Europe and help them organize data-driven professional campaigns.

What are we gonna talk about ? 3 ▪ The 2012 French story ▪ Why a field campaign ? ▪ Knock the vote for the European elections

The 2012 French story 4

…. coordinating 80 000 volunteers … who knocked on 5 million doors Let’s look more closely at François Hollande’s field campaign, the largest ever organized in France 6 000 field organizers… 5

… who knocked on 5 million doors Let’s look more closely at François Hollande’s field campaign, the largest ever organized in France 6 000 field organizers…  Direct contact with ~10% of the electorate, primarily in left leaning areas with low turnout  Campaign directly targeting non-voters …. coordinating 80 000 volunteers 6

… who knocked on 5 million doors Let’s look more closely at François Hollande’s field campaign, the largest ever organized in France 6 000 field organizers…  Direct contact with ~10% of the electorate, primarily in left leaning areas with low turnout  Campaign directly targeting non-voters  79% had never done any door-to-door canvassing  92% loved it and think it should be a priority for all upcoming campaigns …. coordinating 80 000 volunteers 7

Prominent politicians joined the volunteers to knock on doors! François Hollande President of France Claude Bartolone Speaker of the House Ségolène Royal Former presidential candidate Najat Vallaud- Belkacem Women Rights Minister Aurélie Fillipetti Culture Minister 8

The result: a substantial persuasion effect Vote share for François Hollande is systematically higher in polling stations covered by volunteers 1st round 2nd round Non covered Covered Non covered Covered 31.9% 35% +3.1pts 9 56.9% 59.6% +2.7pts

The result: a substantial persuasion effect Vote share for François Hollande is systematically higher in polling stations covered by volunteers 1st round 2nd round Non covered Covered Non covered Covered 31.9% 35% +3.1pts 10 56.9% 59.6% +2.7pts Who did we steal these votes from ?

The result: a substantial persuasion effect Vote share for François Hollande is systematically higher in polling stations covered by volunteers 1st round 2nd round Non covered Covered Non covered Covered 31.9% 35% +3.1pts 11 56.9% 59.6% +2.7pts The Far right

Why a field campaign ? 12

Obama 2008: the most modern campaign in history (at the time) 13

Obama 2008: the most modern campaign in history (at the time) 14

Obama 2008: the most modern campaign in history (at the time) 15

Obama 2008: the most modern campaign in history (at the time) 16

Obama 2008: the most modern campaign in history (at the time) 17

Obama 2008: the most modern campaign in history (at the time) 18

Obama 2008: the most modern campaign in history (at the time) 19

Obama 2008: the most modern campaign in history (at the time) 20

Obama 2008: the most modern campaign in history (at the time) 21

Obama 2008: the most modern campaign in history (at the time) 22

▪ Decreasing turnout, with significant drop between national and local elections ▪ Turnout particularly low among working class, ethnic minorities and in disadvantaged urban areas ▪ Politics perceived as distant by many voters, especially among working class ▪ Democratic Party facing growing discontent from voters, which fuel the rise of populist parties The American political landscape in 2008 23

▪ Decreasing turnout, with significant drop between national and local elections ▪ Turnout particularly low among working class, ethnic minorities and in disadvantaged urban areas ▪ Politics perceived as distant by many voters, especially among working class ▪ Democratic Party facing growing discontent from voters, which fuel the rise of populist parties The American political landscape in 2008 24 Obama’s team response : a profesionnal, data- driven field campaign, putting direct contact with voters as a core strategy

▪ Decreasing turnout, with significant drop between national and local elections ▪ Turnout particularly low among working class, ethnic minorities and in disadvantaged urban areas ▪ Politics perceived as distant by many voters, especially among working class ▪ Parti socialiste facing growing discontent from voters, which fuel the rise of populist parties What about France in 2012 ? A similar political context 25

▪ Decreasing turnout, with significant drop between national and local elections ▪ Turnout particularly low among working class, ethnic minorities and in disadvantaged urban areas ▪ Politics perceived as distant by many voters, especially among working class ▪ Parti socialiste facing growing discontent from voters, which fuel the rise of populist parties What about France in 2012 ? A similar political context 26 Our response : a national field campaign adapted to the specificities of the French context

▪ Politics perceived as distant by many voters, especially among working class ▪ PASOK facing growing discontent from voters, which fuel the rise of populist parties ▪ Fickle electorate going from one party to the other ▪ New voting system with closed lists, personalizing the vote So could what worked in France apply to Greece ? 27

28 ▪ Politics perceived as distant by many voters, especially among working class ▪ PASOK facing growing discontent from voters, which fuel the rise of populist parties ▪ Fickle electorate going from one party to the other ▪ New voting system with closed lists, personalizing the vote ? So could what worked in France apply to Greece ?

Knock the vote for the European elections 29

Knock the Vote Knock the Vote: helping European socialist parties design campaign strategy to better engage with citizens 1 30 The first ever pan-european door-to-door campaign

Knock the Vote Knock the Vote: helping European socialist parties design campaign strategy to better engage with citizens 1 2 31 The first ever pan-european door-to-door campaign A large training program for activists from all socialist parties

The opportunity for national parties to implement an innovative campaigning strategy Knock the Vote Knock the Vote: helping European socialist parties design campaign strategy to better engage with citizens 1 2 3 32 The first ever pan-european door-to-door campaign A large training program for activists from all socialist parties

To know more ▪ Contact Alexandros, your Knock the Vote trainer : karidysalexandros@gmail.com ▪ Contact me if you had further question on our work and techniques : lm@liegeymullerpons.com ▪ Go visit our website : www.liegeymullerpons.com

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