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LoudClick Enterprise: Reindeer Coffee

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Information about LoudClick Enterprise: Reindeer Coffee
Business & Mgmt

Published on January 18, 2010

Author: loudclick

Source: slideshare.net

Description

How big brands can use store websites to drive local marketing and sales.
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LoudClick Enterprise How big brands can use store websites to drive local marketing and sales

The Customer Relationship Customer relationships and transactions occur at a local level At the local store With store employees CUSTOMERS BOSTON DALLAS MPLS ST. PAUL

The Brand CUSTOMERS Customer relationships on the web are directly with corporate With a place they’ve never been With people they’ve never met BOSTON DALLAS MPLS ST. PAUL Corporate Website

What if customers had the same relationships online as they have offline?

Store Websites CUSTOMERS The web becomes about personal connections With real people we know With real places we go BOSTON DALLAS MPLS ST. PAUL Corporate Website

Corporate Syndication CUSTOMERS The corporate website becomes a broadcast platform syndicating content to hundreds of local websites Corporate info, news and campaigns originate on corporate website and are broadcast to all store websites Brand consistency is maintained across all stores Corporate has ultimate control over messaging & content BOSTON DALLAS MPLS ST. PAUL Corporate Website

Video Demo: Corporate syndication

Corporate Benefits Corporate web footprint increases from one website to hundreds of web properties with thousands of pages of content Corporate maintains control over all store website branding, design & content Corporate demonstrates a belief in their stores, managers & employees

Video Demo: Employee Engagement

Store Benefits Stores are given a marketing tool essential for any small business today Social media connections & content is local, authentic and relevant to customers Store website becomes the “home-base” promoted through social media, email & RSS Stores are able to customize their website for their local market Local campaigns are targeted & result in higher redemption

The Business Case for Local Websites

Corporate Profile Reindeer Coffee: 500 Stores $250,000,000 annual sales 5,000+ employees

Local Store Minneapolis Location: $500k annual sales 10employees

Video Demo: Local Marketing

Store Reach After posting the update to the local website, the manager sends out updates to customers via… Email listRSS feedTwitter FacebookStore Reach 200 Subscribers 86 Subscribers 38 Followers 56 Fans Total Store Reach 380 People

Email list

RSS feed

Twitter

Facebook

Employee Reach Engaged employees also tell their friends via… Twitter FacebookAngela Avery John 33 Followers 42 Followers 50 Followers 92 Friends 120 Friends 200 Friends Employee Reach = 537 People

Twitter

Facebook

Total Reach Store Reach = 380 Employee Reach = 537 ------------------------ Total Reach = 917

Results Store Sales 917 people receive update 68 store visits (7.5%) $5 average customer visit $340 additional sales from this campaign

Store ROI After one year: $79,300 additional sales15.86% increase in annual sales11,480 followers

$79,300 additional sales

15.86% increase in annual sales

11,480 followers

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