Lori Jacobwith Advanced Nonprofit Storytelling Slides Live stream Feb 2014

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Information about Lori Jacobwith Advanced Nonprofit Storytelling Slides Live stream Feb 2014

Published on March 6, 2014

Author: ljacobwith



Slides from Feb 26, 2014 Advanced Nonprofit Storytelling Live Stream: How to blend your money and people stories to raise more money.

Advanced Storytelling: Blending Your Money & People Stories Live Stream Event!

It Started With A Story

It Started With A Story

Cutting through the clutter of day to day noise…

Convey Your Impact Share real people examples

Dopamine Importance of Dopamine “Your brain’s pleasure circuits are activated by acts of charity.” Source: David J. Linden, Ph.D., professor of neuroscience at Johns Hopkins University School of Medicine

50% of Telling A Great Story …is finding a great story to tell

Mission Moments Lori’s Definition: “Any short, inspirational, example of how your organization is making an impact.”

“Tell Me A Story” NO

List available in Step-by Step Storytelling System

Share Stories of Your Impact …To create unforgettable emotional connections

Before and After Stories More sample stories available in Step-by-Step Storytelling System

Lori’s Storytelling Criteria • Tell a story about an actual person using name/age/descriptors so your listener can visualize. • Use words that emotionally connect the listener to your work and the person you’re speaking about. No jargon. • Share specific examples of YOUR work and how it makes a difference in the life of a real person • The story must be short – 2 minutes or less.

What Actions Will You Take To Gather Good Stories?

ADDED: Six new pages of Advanced Storytelling worksheets and sample stories!

For Help With Your Storytelling

Advanced Storytelling The MOST powerful stories share both your impact and the cost of your programs. Image source:

Secrets We Keep From Donors Programs costs. The difference between the “certain” support & what you must raise to maintain quality programs.

Funding Gap What you project in expenses for the year MINUS what you have already received or had confirmed from individual contributions, corporations , foundations, government funding, United Way funding, or?

Funding Gap As the year passes, you also subtract any contributed funds you have received to close the your “funding gap” number should change and shrink weekly.

Advanced Storytelling Message Pyramid Why you exist: The need for your organization Your Funding Gap Program messages One person example

charity: water

charity: water

I Can’t Do This!  Being honest. We are scared to death to tell people we have a funding gap of $225,000.  We have NEVER talked about it before, we are worried that when we start telling people we have an $800k funding gap that they will think of us as a lost cause.  How do we tell people we have a “funding gap” without scaring them away?

Source: Lowell Community Health Center eNews Dec 2011.

Share The Reality Tickets cover less than ½ of production costs. Thank YOU, our donor partners, who help close the gap so we can deliver more fabulous performances!

Advanced Storytelling End of Year Campaign: To raise funds for 25 scholarships

Advanced Storytelling Annual Fund Campaign: To raise funds for 5 more program participants at $25,000 each

For This to Work It Takes Practice!

Samples & Templates to Help

ADDED: Six new pages of Advanced Storytelling worksheets and sample stories!

People will forget what you said. People will forget what you did. But people will never forget how you made them feel. ~ Maya Angelou

Staying Connected Join My e-Community! The best way to stay in touch is to sign up on my homepage at You’ll receive newsletters, event notices & monthly fundraising advice!

Staying Connected Weekly BLOG: WITHISM’S FROM LORI: Boldness, clarity and wisdom for fundraising professionals making a difference LJacobwith @LJacobwith

Go Forth & Tell Powerful Stories!

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