Published on November 17, 2008
Social Networking Hub “An Open platform for million niche communities” by Worawisut Pinyoyang Blog : http://www.worawisut.net Profile : http://www.linkedin.com/in/worawisut Twitter : http://twitter.com/worawisut
Global Top 5 Social Networking MySpace : 110M Facebook : 97.8M Hi5 : 70M Orkut : 59M Xanga : 40M total ~ 377M
Social Networking Growth 60% of Facebook.com active users are outside US (38M users) 45% of MySpace.com active users are outside US (49.5M users) Hi5.com has 70M registered users in more than 200 countries Asia is the most attractive market Source : Comscore Media / USA Today
Social Networking in Asia
China : QZone.QQ.com >100M active users Building to support QQ users (741.7M registered users)
Japan : mixi.com • 14M registered users • 1M Communities • 2M Pageview / day
Korea : cyworld.com • 25% of Korea population • 90% of Korean teen • Operates in the – USA, China, – Japan, Taiwan, – Vietnam and Korea
Philippines : friendster.com • 58M global registered users • In Asia, Friendster is bigger than MySpace & Facebook combined. • 10.7M are Philippines users – 15 times bigger than MySpace – 18 times bigger than Facebook
Vietnam : Yobanbe.zing.vn The largest Social Networking in Vietnam 129,8400 active users 20M internet Population
How about Thai Market?
Market Size in Thailand Internet Users in 2008 ~15.4M (15% growth) Age:18-24= 4.2M (27.22%)* Age:25-35= 4.48M (29.10%)* *estimated from Truehits stats
Total Social Networking Users Estimate users in 2008 ~ 2M users (13% of Internet Users)
Champion : Hi5.com Registered users = 1.5M in Thailand (75% Mkt Share)
Hi5.com Stats • Age 18-24 [760,000] – Female = 390,000 – Male = 370,000 • Age 25-34 [410,000] – Female = 180,000 – Male = 230,000
Windows of Opportunity 840,000 from 4,200,000 720,000 from 4,480,000 * based on 2,000,000 Social networking users
F F F Hi5.com 100% Age 18-24 90% – 80,000 users 80% (9.5%) 70% 60% Age 25-34 50% 40% – 310,000 users 30% (43%) 20% 10% 0% Age 18-24 Age 25-24 Hi5.com non Hi5.com
F 18-34 F Social Networking 25% F F F Hi5.com
F 18-34 F F 18% F Social Networking
F F Social Networking
Hi5 F F F • Hi5 F F F F F F F • F “ F ” F • F F F F F • F F F F • F F F
Longtail Communities Hi5.com F F F F MySpace.com F a space F
Target Segment Longtail Offline Online Communities Communities F F Black Toyota VIOS Club F Pangya Community
Example? F 1 a space F 300 150 F F iPhone >10,000 F F 800
Positioning Platform F Social Networking F F ‘Longtail’ Social Network F F F F Platform Communication Tools (SMS,MSN) F
> 1000 “Longtail” communities in Thailand
“Longtail” Social Network ?
Social Network for Fat People : FatSecret.com A new place for people interested in diets With journals, food and exercise diaries, tips, recipes and plenty of advice from the community
Social Network for Firefighter : FireFighterNation.com Connecting every firefighter & emergency medical service (EMS) 17,467 active members
Social Network for Jackson State University Alumni A Social Networking for Jackson State University Alumni 1,649 active members
Media Social Network: iMeem.com • 16M registered users • 25M Visitors / month • 65,000 new register users everyday
Music Social Network : iLike.com • 25M registered users • ~390,000 daily active users by Facebook members.
Radiohead Social Network : Waste-central.com • Fans & friends can share photos, view tour dates, and watch videos • 9,564 active members
Longtail social network Platform Create Longtail social networking within a single Open Platform
Communication SMS Activity updates instantly broadcast to their friends… MSN Robot All friend comments will be delivered to your MSN
Community Platform Link all people in Social together with communication tools (SMS,MSN) Communication Personal Contents Profile providing tools for user-generated User Identity contents (Blogging) Interests Experiences Lifestreaming
‘Longtail’ Social Network Corporate employee Sansiri Condo Exteen Bloggers Land & House Underground Music Fan Chulalongkorn Village Personal Contents Communication Profile Open Platform
Single guy + 28 years old In Bangkok … He may interested in ‘FHM Magazine’ Personal Profile
We can sell ‘Boyd Kosiyabong’ songs to this guy He loves reading about business, He may interested in ‘Business Week’ magazine
activities feeds Keep your online activities in a single place (Hi5.com , Facebook.com , Flickr.com etc)
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