Published on February 12, 2009
Long tail Telco Business Model … Telekom BSS/OSS Requirements 09.02.2008 Tudásbánya Ltd. 2009.02.09 Long tail - OSS&BSS 1 Tudasbánya Kft
Business model change: from head to long tail Head Long Tail Significantly higher number of products Earlier each product had huge evolved with significantly lower number of customer base: customers: Voice: few million -Content products: each content type has SMS: over million its own small user community MMS: over half a million etc. - Tariff packages with options: each option has relatively small user community 2009.02.09 Long tail - OSS&BSS 2 Tudasbánya Kft
High number of products, high number of variations of base products Managing high number of products requires new capabilities: 1. Scalability of product development platform (organization, processes, systems, etc.) 2. Low production cost 3. Low cost distribution 4. Easy search, find, configure and try for sales staff and for customers 5. Easy buy process 6. Easy to understand pricing, billing, payment 2009.02.09 Long tail - OSS&BSS 3 Tudasbánya Kft
1. Scalability of product development platform Organization, processes and systems should be able to scale to launch few dozen products to launch few hundred products •Is your product approval process able to handle it? •Is your product design process able to handle it? •Is your OSS/BSS able to handle it? 2009.02.09 Long tail - OSS&BSS 4 Tudasbánya Kft
2. Low production cost 2009.02.09 Long tail - OSS&BSS 5 Tudasbánya Kft
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