Long Live the Press Release: Powerful New Techniques Give It New Power - Sylvie Harton

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Information about Long Live the Press Release: Powerful New Techniques Give It New Power -...
Business & Mgmt

Published on September 9, 2008

Author: inboundmarketing

Source: slideshare.net

Description

An integrated marketing program today includes a whole new approach to the press release. Going beyond the simple 400 words, today's release is supercharged with images, video, audio, and several new media elements that further amplify your message. Internet marketing has new meaning and this session will focus on how best to optimize press releases, your corporate website, and your company overall so as to maximize online visibility and get greater coverage in the social mediasphere, including with larger traditional media publications.

Presented by Sylvie Harton, Marketwire at IMS08 9/8/2008

http://www.InboundMarketingSummit.com

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