London 4 All new website initiative

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Information about London 4 All new website initiative

Published on March 6, 2014

Author: LasaCharity



Webinar delivered by Jason King for the London for All partnership, February 2014

New Website Initiative Miles Maier Twitter @LasaICT Jason King Web Lasa

• London For All - funded by London Councils • • • • • • Attendees MUTED by default Ask questions at any time Take part by raising hand or via chat panel Recording available to download later Please complete the post webinar survey

About Lasa • 30 years in the sector • Technology leadership, publications, events and consultancy • Welfare Rights

Jason King • Freelance web designer and trainer • Many clients from welfare rights and law sector • Worked for charities in the UK and Australia on managing technology and websites

Planning a new website initiative Notes to accompany the webinar by Jason King 1. Do research Because most people's knowledge of modern website design is outdated. Don't compare yourself to poor websites, find out what the good ones look like. Good non-profit web design: LASA Knowledgebase:

2. Write a project brief Personally I never quote on a project until I've seen a detailed brief that shows the client has thought through what they need. Once your brief is written, get it signed off by committee, and you have something to send to potential web designers. What should a brief contain? 10 things not to leave out: WCAG 2 accessibility standards, a legal requirement: Find a volunteer IT professional to help prepare the brief: Find a web developer:

3. Choose a CMS There are many CMS to choose from, and various ways to build a website. Commission your website from a web developer who can confidently explain how their preferred CMS can match your project brief's requirements. Which CMS for your charity? Drupal – needs to be installed on your own hosting: – hosted for you, mostly free, but charge to use your own domain name: – self-hosted, free but you need to pay for hosting and perhaps someone to install it: WordPress themes – a cheap way to get a professional looking website, plenty of choice:

4. Layout UK-Sands is a great example of a mobile responsive non-profit website (view it on your phone / tablet and note how it resizes): Wireframes help you plan page layouts:

5. Visual design If your organisation's branding isn't good enough, engage a graphic designer to improve it. The more you know what you want the website to look like, the more likely a web designer is able to provide a good solution. Make a mood board Maybe use as a tool for gathering sites and elements you like.

6. Code and test It's better to get a web professional to check the code manually than to use automated testing tools, but you can at least check the html and css code validate, and see what it looks like on mobile devices. RNIB and Abilitynet both do accessibility audits of websites: Test your html code validates 100%: CSS controls how your web pages display. Test CSS code: Web pages are increasingly being viewed on mobile and tablet devices. If your organisation work with younger people it is especially important to test your site displays properly on mobile devices: This is how displays on different screen sizes. Try it out on your own site.

7. Launch and promote Promotion should be continual, not just at launch. Use social networking tools (Facebook, Twitter etc) as well as email newsletters. Put your website's address everywhere, on email signatures, business cards, posters, tattoos etc. Get other quality, relevant websites to link to your site. Google AdGrants is the non-profit version of Google AdWords, Google’s advertising tool. It’s worth spending time thinking about words or terms people are likely to use in searching for your charity, as getting it right can help propel your website to the top of searches. Try Googling your own charity and noting the rank it appears in the search results.

8. Assess Keep refreshing the content, keep promoting the content, keep analysing success. These tools will help. Use Google Analytics for free and detailed web stats: Use Google Webmaster Tools to ensure Google sees all your content:

Resources • Knowledgebase: • Nonprofit website project handbook: • Optimise your online content toolkit: • Social Media Decision Guide:

Twitter @LasaICT Web Rightsnet ICT Knowledgebase

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