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Logo Guidelines - NAGICO Super50

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Information about Logo Guidelines - NAGICO Super50

Published on February 19, 2014

Author: Axiacreative

Source: slideshare.net

Description

Axia is an award-winning visual communications company specializing in wayfinding, branding and advertising for city, corporate and retail markets. Axia provides solutions to move people forward, companies upward and communities onward. Here, great ideas take flight. At Axia, we believe there is no such thing as a bad idea, just another step toward a winning solution. We encourage our Clients to participate in the design process because their input is based on insight and passion. Our motto is simple. “Provide the best creative solutions for the best clients for the best results– and have fun doing it”. Axia Creative, formerly known as Mayfield Creative, is located in West Palm Beach, Florida with a client base that covers the entire US, parts of Canada and over 19 Caribbean territories.

Todd Mayfield is the President and cofounder of Axia Creative. He has over 29 years of wayfinding, brand development, advertising and print graphics experience. He is also an accomplished fine artist and illustrator.

Todd has earned numerous awards for design excellence and profound respect among his peers. His work has been featured in various industry magazines and books such as Print, Signs of the Times and American Corporate Identity. Currently, his company has a loyal client base from California to the Caribbean and parts of Canada.

AXIACREATIVE.COM
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NAGICO Super50 Logo Guidelines

Contents Introduction 1 The NAGICO Super50 Logo Clearspace & Minimum Size Dark Backgrounds Alternate Color Formats 2 3 4 5 Co-Branded Stacked Version Clearspace & Minimum Size Dark Backgrounds Alternate Color Formats Co-Branded Horizontal Version Clearspace & Minimum Size Dark Backgrounds Alternate Color Formats 6 7 8 9 10 11 12 13 Logo Downloads 14

Introduction NAGICO Insurances is the main sponsor of the 2014 Super50 Cricket Tournament to be held in Trinidad & Tobago. In compliance with the West Indies Cricket Board and, to commemorate the event, NAGICO has developed an event logo with several alternate variations to represent the 2014 tournament. The purpose of this document is to provide guidance for the proper use of graphic properties that visually represent the sponsor identity. This is to ensure consistency in all visual communications that will display the logo or its variations. By following the information outlined in these guidelines, you will help support the high standard and reputation of the Regional Super50 Tournament, the West Indies Cricket Board and all associated participants who help make the event possible. 1

NAGICO Super50 logo Full Color Version The NAGICO Super50 logo is a stylized interpretation of the original 2013 logo. It has been updated to include the NAGICO wordmark, the iconic umbrella graphic and the name of the host territory. The logo has been given a dimensional form to evoke excitement and a fresh level of sophistication. The NAGICO Super50 logo and the variations included in this document, should not be altered or changed in any way. Each shall be reproduced using original vector art available by download from the NAGICO Super50 program website. See page 14 in this guideline for access information. The original, 2013 Super50 logo 2

NAGICO Super50 logo Clearspace A minimum clearspace (no invade area) around the NAGICO Super50 logo is indicated by the height of the NAGICO umbrella taken from the cricket ball in the graphic. This area must never be encroached on by other graphics or photographic elements. These rules must be maintained at all times. Minimum Size The minimum size that the NAGICO Super50 logo may be used, measures 3/4” wide. 3/4” 3

NAGICO Super50 logo Dark Backgrounds The NAGICO Super50 logo may be used against either a 100% black or green Pantone 357. 4

NAGICO Super50 logo Alternate Color Formats The NAGICO Super50 logo may be reproduced in one of two, single color formats ONLY when it is not possible to use the full color version. The permitted single color versions are multiple shades of green Pantone 356 and multiple shades of black. 5

Co-Branded, Stacked Version Full Color The stacked version of the Co-branded logo includes the full NAGICO corporate logo paired with the NAGICO Super50 logo. This version shall be used on NAGICO marketing collateral where the NAGICO identity is required for brand identification. This stacked version is intended for materials with ample vertical placement. 6

Co-Branded, Stacked Version Clearspace A minimum clearspace (no invade area) around the stacked version of the co-branded logo, is indicated by the height of the N taken from the NAGICO logo. This area must never be encroached on by other graphics or photographic elements. These rules must be maintained at all times. Minimum Size The minimum size that a stacked version of the Co-branded logo may be used, is proportionate with the width of the NAGICO Super50 logo measuring 3/4” wide. 3/4” 7

Co-Branded, Stacked Version Dark Backgrounds The stacked version of the Co-branded logo may be used against either a 100% black or green that matches Pantone 357. 8

Co-Branded, Stacked Version Alternate Formats The stacked version of the Co-branded logo may be reproduced in one of two, single color formats ONLY when it is not possible to use the full color version. The permitted single color versions are multiple shades of green Pantone 356 and multiple shades of black. 9

Co-Branded, Horizontal Version Full Color The horizontal version of the Co-branded logo includes the full NAGICO corporate logo paired with the NAGICO Super50 logo. This version shall be used on NAGICO marketing collateral where the NAGICO identity is required for brand identification. This horizontal version is intended for materials with limited vertical placement. 10

Co-Branded, Horizontal Version Clearspace A minimum clearspace (no invade area) around the horizontal version of the Co-branded logo, is indicated by the height of the N taken from the NAGICO logo. This area must never be encroached on by other graphics or photographic elements. These rules must be maintained at all times. Minimum Size The minimum size that a horizontal version of the co-branded logo may be used, is proportionate with the width of the NAGICO Super50 logo measuring 3/4” wide. 3/4” 11

Co-Branded, Horizontal Version Dark Backgrounds The horizontal version of the Co-branded logo may be used against either a 100% black or green Pantone 357. 12

Co-Branded, Horizontal Version Alternate Formats The horizontal version of the Co-branded logo may be reproduced in one of two, single color formats ONLY when it is not possible to use the full color version. The permitted single color versions are multiple shades of green Pantone 356 and multiple shades of black. 13

Logo Website File Downloads The NAGICO Super50 Program Website is an online resource where authorized personnel can download files associated with the NAGICO Super50 Program. 1. To access the website, go to: http://eyesite.axiaway.com Select “Super50” from the Clients column. When prompted, enter the word “Chutney” for both the username and the password. 2. When you enter the NAGICO Super50 Program Website you can choose from two links below the logo. Vector logos are for production in print media, signage or any application that requires a crisp, accurate display. Each file may be opened as a PDF or as an editable vector graphic within design software. Bitmap images are for digital reproduction that are displayed electronically. Do not use bitmap images for print media, signage or any application that requires a crisp, accurate display. 1 If the files included in this website do not support a specific application and require graphic augmentation, or for questions regarding the use of the website, please contact a NAGICO Marketing Dept. representative or email Axia at eyesite@axiac.com. 2 14

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