Log opresentation

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Information about Log opresentation

Published on September 15, 2014

Author: fntnebro

Source: slideshare.net



Visual Arts Logotype / Logo.

LOGO, LOGOTYPE. Definition:  A logo is a group of letters, symbols, abbreviations, figures etc, cast in a single block to facilitate typesetting.

It is the signature of a company that can be applied in all kinds of printed or visual material. A good logo design reflects the corporate identity of a company and is of fundamental importance in the success of this.

Typography  The logo (typography) is a design that consists, most of the times, only of a unique and original typography that is usually the name of the company or brand.

Imagotype  The imagotype (figurative or abstract image) is an icon (drawing, outline, line) that identifies the identity of a brand and dispenses with the use of typography.  Examples of this are: Nike, McDonald's, Ferrari, Apple, etc.

Typography and image, work in team to represent the logo.  Design a logo: http://www.logogarden.com/

Creating a logo: At the time of creating a logo, we must note that it should be: Simple: Clean, easy to write. Memorable: Usually, the easiest element to remember a brand is the color. Other symbols or codes can help to recall a brand. Timeless: Contemporary, but something classic. A lot of brands logos updated every 20 years. Versatile: Adaptable. Must adapt to the target market. Not very modern to conservative consumers, not very conservative to modern markets. Appropriate: Convenient, adequate. Represents a product and is aimed at a specific audience.

 The corporate identity of a company is its letter of introduction. This identity depends on image people form of that organization.

Creating a logo: Process.  The logo transmits the brand personality. It will have certain characteristics depending on the audience it is aimed. It should be simple, efficient and aesthetic.  The design and creation of the logo is important because it will represent a certain product or brand.  Nowadays we have many tools to draw and design with ease and precision. Often the logo images are based on schemes and simplifications of the previous drawing.

Vocabulary:  Typesetting: Composición tipográfica.  Brand: Marca.  Company: Empresa, compañía.  Outline: Contorno.  Signature: Firma.  Print: Imprimir, publicar.  Success: Éxito.  Memorable: Memorable, fácil de recordar.  Timeless: Intemporal, atemporal.  Letter of introduction: Carta de presentación.  Clarity: Claridad, nitidez.  Warmth: Calor, amabilidad, cordialidad.  Cheerful: Feliz, alegre, alentador.  Bold: Valiente, audaz, atrevido.  Youthful: Juvenil.  Wise: Sabio, inteligente.

Vocabulary:  Dependable: Fiable, seguro,.  Strength: Fuerza, solidez, fortaleza.  Trust: Creer, confiar.  Peaceful: Tranquilo, pacífico.  Growth: Crecimiento, desarrollo.  Balance: Equilibrio, imparcialidad, armonía.

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