LocalSocial : Beacosystem Overview

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Information about LocalSocial : Beacosystem Overview
Technology

Published on October 23, 2014

Author: sos100

Source: slideshare.net

Description

A tour of the iBeacon Landscape

1. Sean O Sullivan twitter: @sos100 blog: blog.mylocalsocial.com 1 Beacosystem Overview : Q414

2. 2 Context Tour of the “Beaconsystem” Q4 2014

3. 3 Anywhere from 60M to 300M Beacons deployed worldwide by 2018. ! Currently, < 1M, excluding Apple iOS devices. We are here

4. 4

5. 5 Apple Google

6. The Emerging BeacoSystem 2014/2015 6 Retail Trials Swirl (Alex and Ani), ShopKick (Macys, Target), WEVE (EAT), Unilever Rollouts US, UK Estimote, Radius, Swirl, ShopKick, Qualcomm, Nordic, 2014, Q1 2014,Q2 2014, Q3 2014, Q4 2015, Q1 2015, Q2 2015, Q3 2016, Q1 Playaz Estimote, Radius, Swirl, ShopKick, Qualcomm, Nordic, Regulation Code of conduct followed by self regulation followed by real regulation. DNT equivalents in US. Scale Deployments Everyday scale deployments, market begins to shift towards embedded Start of Backlash Lots of pester apps, deletes due to incessant buzzing, privacy concerns go front and centre M&A Emerging winners identified, Apple Strategy clear, M&A to roll up players with traction or technology or teams Global Infrastructure Clarity around need for Global Beacon offerings emerge; embedded takes over

7. 7 Not only about these… Bluetooth Low Energy Device Transmits a message in an agreed way All iOS and all new Android devices can “see” this message Battery powered, mains powered, solar powered, passive powered “Standalone” beacons have dominated much of the coverage to date

8. 8 But very much also about these… Embedded use of Beacons will likely drive the real long term volume in deployments

9. 9 Right now : Investment, Structuring, Consolidation / Acquisition

10. 10 There are a few ways to group the players

11. 11 Here’s one…

12. 12 Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform

13. 13 Recent Activity

14. Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform 14

15. Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform 15 Aug-14, $2M Dec-14, $3M May-14, Spun out Aug-14, re-brands Apr-14, $4.5M Debt

16. Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform 16

17. Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform 17 Sep-14, $10M, Baidu

18. Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform 18

19. Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform 19 Sep-14, Acquired by SK , $200M Jan-14, rollout to 200 Safeway, Giant Eagle Sep-13, $6M, $13M to date, Google Tango, Estimote Oct-13, $8M, $13M to date Oct-14, John Lewis Accel

20. Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform 20

21. Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform 21 Feb-13, $25M, $46M to date Jul-14 CEO gone, Jun-14 : COO -> Swrve Oct-14 Partnering with Gimbal Aug-14: iBeacon Support Oct-14 : $10M, $21.1 to date

22. Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform 22

23. Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform 23 Oct-13, $12M Oct-12, Intel Sep-14, Signul Beacon on IndieGoGo Sep-14, $1M Aug-14, $200K

24. Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform 24

25. Beacon Hardware Marketing Automation Indoor Location Location Analytics Retail Centric Museums Proximity Platform 25

26. 26 Proximity Platforms Quick tour of what’s inside a typical Proximity Platform

27. Proximity Platform Apps, Libraries, API, Cloud CMS, Beacon Support, ++ ‣ Multiple Beacons Manufs ‣ Security Options ‣ Native SDK Libraries ‣ Range Controls

28. Proximity Platform Apps, Libraries, API, Cloud CMS, Beacon Support, ++ Device Side 3rd Party ‣ Find Beacon / Payload ‣ Push or Pull on Events ‣ Push Stats / Status / Sensor ‣ Notifications ‣ Cache Options / Connectivity ‣ Identity Model ‣ IFTT, IOT ‣ Multiple Beacons Manufs ‣ Security Options ‣ Loyalty ‣ MA ‣ Product ‣ Native SDK ‣ Range Controls API Libraries

29. Proximity Platform Apps, Libraries, API, Cloud CMS, Beacon Support, ++ ‣ Content Automation Device Side 3rd Party ‣ Find Beacon / Payload ‣ Push or Pull on Events ‣ Push Stats / Status / Sensor ‣ Notifications ‣ Cache Options / Connectivity ‣ Multiple Beacons Manufs ‣ Security Options ‣ Loyalty ‣ MA ‣ Product ‣ Native SDK ‣ Range Controls ‣ Locations ‣ Zones ‣ Agent Model ‣ Beacon Containment ‣ Beacon Management ‣ Events ‣ Event Automation ‣ Offers ‣ Rewards ‣ Content Model ‣ Redemption ‣ IFTT, IOT ‣ Identity Model CMS API Libraries ‣ White Label

30. Proximity Platform Apps, Libraries, API, Cloud CMS, Beacon Support, ++ ‣ Audience Segmentation ‣ Campaign Management ‣ Content Automation ‣ Real time view Device Side 3rd Party ‣ Find Beacon / Payload ‣ Push or Pull on Events ‣ Push Stats / Status / Sensor ‣ Notifications ‣ Cache Options / Connectivity ‣ Multiple Beacons Manufs ‣ Security Options ‣ Loyalty ‣ MA ‣ Product ‣ Native SDK ‣ Range Controls ‣ Locations ‣ Zones ‣ Agent Model ‣ Beacon Containment ‣ Beacon Management ‣ Events ‣ Event Automation ‣ Offers ‣ Rewards ‣ Content Model ‣ Redemption ‣ IFTT, IOT ‣ Raw Data ‣ Processed : Basic Insights ‣ Data Viz ‣ Identity ‣ Re-targeting ‣ Identity Model ‣ Message / Interaction Controls CMS2 CMS API Libraries ‣ White Label

31. Proximity Platform Apps, Libraries, API, Cloud CMS, Beacon Support, ++ ‣ Rewards ‣ Audience Segmentation ‣ Campaign Management ‣ Content Automation Apps ‣ Sample ‣ Real time view Device Side 3rd Party ‣ Find Beacon / Payload ‣ Push or Pull on Events ‣ Push Stats / Status / Sensor ‣ Notifications ‣ Cache Options / Connectivity ‣ Multiple Beacons Manufs ‣ Security Options ‣ Loyalty ‣ MA ‣ Product ‣ Native SDK ‣ Range Controls ‣ Locations ‣ Zones ‣ Agent Model ‣ Beacon Containment ‣ Beacon Management ‣ Events ‣ Event Automation ‣ Offers ‣ Rewards ‣ Content Model ‣ Redemption ‣ IFTT, IOT ‣ Raw Data ‣ Processed : Basic Insights ‣ Data Viz ‣ Identity ‣ Re-targeting ‣ Identity Model ‣ Message / Interaction Controls CMS2 CMS API Libraries ‣ Offers ‣ Notifications ‣ Cross Platform ‣ Content ‣ Identity ‣ White Label ‣ White Label

32. Proximity Platform LocalSocial functionality coverage ‣ Rewards ‣ Audience Segmentation ‣ Campaign Management ‣ Content Automation Apps ‣ Sample ‣ Real time view Device Side 3rd Party ‣ Find Beacon / Payload ‣ Push or Pull on Events ‣ Push Stats / Status / Sensor ‣ Notifications ‣ Cache Options / Connectivity ‣ Multiple Beacons Manufs ‣ Security Options ‣ Loyalty - API ‣ MA ‣ Product ‣ Native SDK ‣ Range Controls ‣ Locations ‣ Zones ‣ Agent Model ‣ Beacon Containment ‣ Beacon Management ‣ Events ‣ Event Automation ‣ Offers ‣ Rewards ‣ Content Model ‣ Redemption ‣ IFTT, IOT ‣ Raw Data ‣ Processed : Basic Insights ‣ Data Viz ‣ Identity ‣ Re-targeting ‣ Identity Model ‣ Message / Interaction Controls CMS2 CMS API Libraries ‣ Offers ‣ Notifications ‣ Cross Platform ‣ Content ‣ Identity ‣ White Label ‣ White Label

33. 33 Non Retail Use Cases See a great list at Mobisfera (link at end)

34. 34 Sports, Venues

35. 35 Hailo in-cab payment

36. Airlines & Airports

37. Museum / Galleries

38. 38

39. Welcomes / Goods Pick-up

40. Hig Value : Cars

41. Hig Value : Real Estate / Property

42. Data. Data. And Data. Which houses were most popular? Who dwelled longest? Which rooms didn’t work?

43. 44 OFFERS PUSH Lots of the initial focus has been on “pushing offers”. Not good!

44. 45 Instead : ask yourself - “what would Steve do” :-)

45. 46

46. Issues In no order… Android Consistency Over Hype Bring on the trough! Bad Behaviour Just because you can - doesn’t mean you should! Backlash Privacy, Nordstrom, NSA, “black” phones… Scaling Power, management, control, refresh, firmware,… 1 2345

47. Things to consider Obviously not exhaustive… Whole solution Cost, ubiquity, accuracy, likely changes Privacy One word: Nordstorm! Opt-in, opt-out. What’s best practise? Code of conduct. Data Can you handle, process, manage the data that will flow? Customers Handled poorly, can spook people Trials Timings, customer segmentation, use-cases (simple!) 1 2345

48. Key Uses In no order… Greeting Don’t underestimate the power of a simple greeting RPRT Offers Right Place Right Time - Harder than we all think :-) Digital Product Information Jewellery, Houses, Cars, … Directions MLB, Department Stores, Airports,… Presence Driver in-cab, child arrives @home, @school, infrastructure 1 2345

49. 50 ! Some Resources

50. More information Don Dodge StreetFight BEEKN Works @ Google, Developer Advocate, Google Ventures, Investor Covers nearly everything that moves involving HyperLocal Ads, Publishing, indoor advertising, etc. Great Blog - also active twitter @dusanwriter “Be the Beacon” :-)

51. More information ABI PLACE / OPUS @Launch Research on Indoor, Proximity, Location, iBeacon Indoor marketing, advertising, positioning conference (Nov, Lon) From @Jason and the @Launch Team (Mar, SF)

52. More information MobisFera TI Radius http://www.mobisfera.com/ summary-real-cases-close-real- using-ibeacons/ App, Source, iBeacon-able, inexpensive, great support SDK, active on GitHub

53. Powering Proximity twitter: @localsocial blog: blog.mylocalsocial.com 54

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