Published on February 17, 2014
Best Practices To Get Found In Local Search
Agenda • • • • • • • • Why Local Search? Local SEO 101 Robust G+ Local Page Optimize Your Site For Local 3rd Party Directory Sites Local Online Reviews Tools & Resources You Can Use Questions
Why Local Search
Why Local SEO? 30% of all searches are Local Intent
Evolution of Google+ Local
Local Maps, Organic, Sponsored Paid Paid Free Free
Some Definitions To Know •Google+ Local Page: Business Profile that details your business information, service offerings, customers can write reviews, you can link your website, get customers to choose you. •Citations: Simple listings of your business information on 3rd party sites & directories •NAP Info: Name, Address, Phone •Local Aggregators: Spreads your info to tons of other, smaller business directory sites.
Google+ Local Page
Verify, Claim, Optimize G+ Local • Claim & Verify your free business listing by searching your company name on Google • • • • • • List your official business name Get your category right and pick as many relevant ones avail Business Description should have relevant local search terms List your services, areas served, specific benefits, photos, website link, email Logo and cover image Link the page onto your website
Third Party Directory Sites
Third Party Directory Sites • Get your business listed on the right websites..this is called citation building. • Place accurate business name, address, phone on biggest directories all over U.S. • 100% accuracy, proper formatting, no typos, consistency is key • Submit to local aggregators to build credibility and solidify that you serve local areas This is a crucial ranking factor in Google+ Local
Locally Optimize Your Site
How To Optimize Your Site For Local • Put 1-2 local search terms that are relevant to your services you offer • Every page of your site can (and should) feature a different title tag. • Place your target city & brand name • Name, Address, Phone should be on bottom of each of your pages
Local Online Reviews
90% of us consumers use online review sites to make buying decisions.
Steady Flow Of Reviews • Aim for 1-2 reviews per week, once you get to 10 you will see stars • Give them printed out instructions that walk them through the review process • Have a section on your site with clickable icons to the most important review sites • If satisfied customers know that you value their opinions, they will be glad to leave you a review
Best Practices For Reviews • Make it as no-pressure as possible • Do not offer incentives or pay customers for reviews • Do not set up a laptop or IPAD, Google knows where it’s coming from. (IP Address) • Don’t ask friends or family members • Respond to reviews often and thank customers who leave nice reviews • Gather reviews in your spare time
Tools and Resources • www.GetListed.org – Quick clean up on top 10 directories – Scores lower than 75% need help • Local Search Ranking Factors by David Mihm – www.moz.com/local-search-ranking-factors • Follow Mike Blumenthal, Andrew Shotland, Phil Rozek, David Mihm. • Keep spreadsheet and username / passwords in safe place
We are here to help • Free SEO report for your business • Drop your card off at our table • Free consultation at your office Joseph A. Mohay Joseph A. Mohay 407-243-8002 407-243-8002 firstname.lastname@example.org email@example.com www.idigitalstrategies.com www.idigitalstrategies.com
Who Is Integrated Digital Strategies? • Local Search Experts on Staff – Located in Orlando • Proven Success In Local Internet Marketing Strategies – Boston, Orlando, Miami, and U.S. • Best in class digital marketing team: – – – – – – Web Designers & Developers SEO & Local SEO Marketers Paid Search & Targeted Display Ad Strategists Social Media Marketing Managers, Videographers Content Writers & Bloggers, Inbound Marketers Email Marketing Specialists
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