Local Health Guide

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Information about Local Health Guide
Health & Medicine

Published on July 31, 2009

Author: GA_Creative

Source: slideshare.net

Description

Michael McCarthy, M.D. presents "Local Health Guide" at the 2009 event hosted by GA Creative, "Taking the Mystery Out of Social Media: Strategies for Healthcare Marketing." His discussion focuses on local doctors and providers becoming interactive with the community by offering their expertise and advice concerning medical issues, creating a dialogue with community members about the latest trends and discoveries in the medical field.

LocalHealthGuide www.localhealthguideonline.com

LocalHealthGuide www.localhealthguideonline.com

Pew Center for Excellence in Journalism

Audience Trends

Newspapers and post-papers

Investigate West

Donation and Foundation Support MinnPost ~ Voice of San Diego ~ CrossCut ~ New York Times?

MinnPost ~ Voice of San Diego ~ CrossCut ~ New York Times?

Hyperlocal MyBallard – WestSeattleBlog – Phinney-Greenwood – Fremont Universe – Queen Anne View – Capitol Hill Seattle Blog – East Lake Ave – Central District news – Magnolia Voice

MyBallard – WestSeattleBlog – Phinney-Greenwood – Fremont Universe – Queen Anne View – Capitol Hill Seattle Blog – East Lake Ave – Central District news – Magnolia Voice

LocalHealthGuide www.localhealthguideonline.com

Technology WordPress (out-of-the-box) Plug-ins: Calendar, Comments, etc. Theme: Cutline Hosting: GoDaddy Video: FlipCam

WordPress (out-of-the-box)

Plug-ins: Calendar, Comments, etc.

Theme: Cutline

Hosting: GoDaddy

Video: FlipCam

About LocalHealthGuide/Seattle is an independent health news and information service, unaffiliated with any hospital, insurance plan or service provider. We seek to provide you with sound, unbiased health news from the Seattle and the Puget Sound region and information about services available in the region.

LocalHealthGuide/Seattle is an independent health news and information service, unaffiliated with any hospital, insurance plan or service provider.

We seek to provide you with sound, unbiased health news from the Seattle and the Puget Sound region and information about services available in the region.

Values Independent Unbiased Evidence-based Reliable Respectful

Independent

Unbiased

Evidence-based

Reliable

Respectful

LocalHealthGuide www.localhealthguideonline.com

Site Structure

Three Tier Structure

Three Tier Structure

Content Health and community news Policy & Politics Tips & Advice Local health “business” news Seattle Science Resources and support directory Forum and discussion

Health and community news

Policy & Politics

Tips & Advice

Local health “business” news

Seattle Science

Resources and support directory

Forum and discussion

Revenue

Breaking News

Links to Resources

Community News

Seattle Science

PubMed: July 21

Advice & Tips

Consumer News

Community Events Calendar – events – workshops – science fairs

Calendar – events – workshops – science fairs

Policy & Politics Kaiser Health News Local Columnists Kathleen O’Connor Dr. Roger Stark Kaiser Health News

Kaiser Health News

Local Columnists

Kathleen O’Connor

Dr. Roger Stark

Kaiser Health News

Resources & Support

Results after 9 months

Unique Visitors per Month

Results 15,000 Unique Visitors per Month 1,000+ incoming links 15 percent of visitors come via search engines 15 percent bounce rate Hot Topics: Policy, consumer news, diabetes Engagement: Low

15,000 Unique Visitors per Month

1,000+ incoming links

15 percent of visitors come via search engines

15 percent bounce rate

Hot Topics: Policy, consumer news, diabetes

Engagement: Low

Web 2.0

Web 2.0 "Web 2.0" refers to the second generation of web development and web design. It is characterized as facilitating communication, information sharing, interoperability, user-centered design and collaboration on the World Wide Web. It has led to the development and evolution of web-based communities, hosted services, and web applications. Examples include social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. Wikipedia

"Web 2.0" refers to the second generation of web development and web design.

It is characterized as facilitating communication, information sharing, interoperability, user-centered design and collaboration on the World Wide Web.

It has led to the development and evolution of web-based communities, hosted services, and web applications.

Examples include social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies.

Wikipedia

Social Media Smaller but engaged audience: Knowledgeable Skeptical Active Connected

Smaller but engaged audience:

Knowledgeable

Skeptical

Active

Connected

Social Media

Twitter

YouTube Seattle Children’s Dr. Zerr on swine flu CDC videos White House

Seattle Children’s Dr. Zerr on swine flu

CDC videos

White House

Forums Moderated Sponsored Responsive

Moderated

Sponsored

Responsive

Forum Topic Areas Diabetes Special Needs Fitness & Health Sports Medicine Public Health

Diabetes

Special Needs

Fitness & Health

Sports Medicine

Public Health

Consults

Lessons Simple Works Engagement is Important But content is king

Simple Works

Engagement is Important

But content is king

Future “ When are all these changes going to stop?” - Houston Chronicle executive www.localhealthguideonline.com

“ When are all these changes going to stop?”

- Houston Chronicle executive

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