Published on September 29, 2013
CONFIDENTIAL Lobster The user content marketplace Company Summary / Accelerator Presentation 20.09.2013 Moscow
CONFIDENTIAL Stolen! 29.09.13 “ What I am is an honest blogger who is feeling duped” (Amanda Rettke) Business: Instagram User:
CONFIDENTIAL So Many 10Instagram photo steals are tracked by Amanda per month 90 mln active users on Instagram per month 900 mln / month potential steals on Instagram alone (yes, an exaggeration) 29.09.13
CONFIDENTIAL Lobster 1. SOCIAL CONTENT 29.09.13
CONFIDENTIAL Lobster 2. LEGAL DOWNLOAD 29.09.13
CONFIDENTIAL Lobster 3. SIMPLE PURCHASE 29.09.13
CONFIDENTIAL Lobster [MVP] 29.09.13 STREAM YOUR CHOSEN CONTENT SEARCH MULTIPLE #TAGS @USERNAME DATES GEOLOCATION DOWNLOAD IN ONE CLICK. LIKE WITH APP STORE PAY $0.99 INSTANTLY LICENSE ROYALTY-FREE WORLDWIDE ELECTRONIC use #ilobsterit GET PAID RIGHT AWAY USER BUSINESS
CONFIDENTIAL Creating the Framework One Marketplace 29.09.13 etc. USER AUTHOR FUNDRAISER BLOGGER PROFESSIONAL USER
CONFIDENTIAL What do they do now? 29.09.13 or
CONFIDENTIAL Competitors & Our Advantage 29.09.13 Stock Photography (istockphoto, Getty, Fotolia, etc) Stock Photography (istockphoto, Getty, Fotolia, etc) Reporter Apps (Glopho, Demotix, GuardianWitness) Reporter Apps (Glopho, Demotix, GuardianWitness) InstaStockImages (Instagram only) InstaStockImages (Instagram only) Audio, footage & text stocks (Envato) Audio, footage & text stocks (Envato) Embedding (imgembed.com) Embedding (imgembed.com) AUTOMATED STREAMING AUTOMATED STREAMING COMPREHENSIVE SEARCH COMPREHENSIVE SEARCH SIMPLE PURCHASING SIMPLE PURCHASING MULTIPLE SOURCE MULTIPLE SOURCE INSTANT EVENT COVERAGE INSTANT EVENT COVERAGE LOW COST USER CONTENT LOW COST USER CONTENT
CONFIDENTIAL Business Model 29.09.13 Subscriptions & Packages Merchandise production (3rd party) Auction & Exclusive Sales 1. Marketplace Commission Model 25% 2. Pricing MVP $0.99 3. Business Model Development
CONFIDENTIAL Market – Images 29.09.13 ** Jim Pickerell at http://rising.blackstar.com/are-there-positive-indications-of-growth-for-the-stock-photo-market.html *** Source: PicScout 150 mln images legally licensed for use in 2011, approx. 95% in microstock** 150 mln images legally licensed for use in 2011, approx. 95% in microstock** 85% of images found on the web were never licensed by their creators *** another 1 bln images 85% of images found on the web were never licensed by their creators *** another 1 bln images
CONFIDENTIAL Marketing: Getting MVP to the Masses A. CONFERENCES B. BLOGGERS C. PRESS COVERAGE D. LOVEMARKED USERS E. PAID PROMOTIONS 29.09.13
CONFIDENTIAL Team 29.09.13 Olga Egorsheva CEO & Co-founder Previous: MBA, Strategic development, DHL Global Mail Andrey Dmitriev QA Director & Co-founder Previous: Head of product testing group, ABBYY Dmitry Nyu Lead Developer & [future] Co-founder Previous: CTO, GoDesigner Maria Iontseva UX Director & Co-founder Previous: User Experience Specialist, ABBYY UK
CONFIDENTIAL Team – Supporters 29.09.13 Davide Palmisiano Board Advisor & Mentor (UK) Senior Software Engineer, Entrepreneur, Semantic Web Technologies researcher Lorenzo Cassulo Board Advisor & Mentor (Europe) IT Manager & Entrepreneur, Product development & Agile methodologies Ivan Ksenofontov - product evangelist, consultant and fan International Business & Organisational Psychology Milaniya Rogovtseva – evangelist and impatient customer Marketing agency owner & CEO Mentors: MST Lab – Front end development collaborators. Future team members. Microsoft + University Lab, Chronozoom.com Collaborators & Supporters:
CONFIDENTIAL Milestones 29.09.13 MVP - Sept 2013 USER FEEDBACK - Sept - Dec 2013 INVESTMENT - Oct 2013 VERSION 1.0 - Dec 2013
CONFIDENTIAL Thank you!* * Additional technical information and full business plan can be provided upon request 29.09.13 Please contact us at: Olga Egorsheva CEO & Co-founder Lobster IT Limited firstname.lastname@example.org skype: egolya Registration info: Lobster IT Limited Company Number: 08510890 Date of Incorporation: 30/04/2013 1st Floor, 2 Woodberry Grove Finchley, London,N12 0DR
CONFIDENTIAL ADDENDUM | Q&A 29.09.13
CONFIDENTIAL History 29.09.13 IDEA – Dec 2012 TEAM – Jan 2013 EXPERIMENTS - Mar 2013 UK COMPANY– Apr 2013 DEVELOPMENT – Jan – Sept 2013
CONFIDENTIAL A. CONFERENCES Digital Marketing Web Design, Web Devt. Social Media + Blogging - Content - User content - Interaction with users - Sourcing photos & visuals Sessions 3 SEGMENTS: Sessions - Future of social media - Blogging techniques - User behavior - IP protection in social media Sessions - Visuals - New tools Action: -Suggest to include user content purchasing topic to the agenda (new trend) -Provide Lobster video as illustration -Provide info on user content acquisition trends in general
CONFIDENTIAL B. BLOGGERS Sept 8 Major elections in Moscow @adagamov, @drugoi, @zyalt etc - connect and suggest to try Lobster for Sept 8 Instagram users in Russia / influential / likely to go to Sept 8 events – inform that will be able to sell photos in real time initiate registration Sept 11 Memorial day NYC Huffington post, Daily beast, Daily Kos etc - connect and suggest to try Lobster for Sept 11 Instagram users in NYC/ influential / likely to go to Sept 11 events – inform that will be able to sell photos in real time initiate registration EXAMPLE 1 EXAMPLE 2
CONFIDENTIAL C. PRESS COVERAGE Publications & Press releases: -Techcrunch -Digitaltrends.com -Mashable -Gizmodo -ereleases.com -CNET -Russian: habrahabr, siliconrus, hopes&fears Contacts: -TrendOne / publishes the TrendBook & TrendReport -Vasiliy Gatov, New media Innovation centre, RIA Novosti Actions: -Find contact information -Send info with key message Sept 5 Lobster launch Sept 10 First user feedback gathered Sept 1 MVP ready Lobster launch press-release / commsPre-release communications
CONFIDENTIAL D. LOVEMARKED USERS Attract users with power and love of the audience (=likes and followers) to use Lobster. Actions: -Select 100 power users (US, UK, Asia, France, Russia) in Instagram + Flickr -Users with over 10000 followers, dedicated to a certain topic (no spam or justin bieber) -Contact users through their account information or mention @ and propose to register at Lobster -Offer special conditions to lovemarked users
CONFIDENTIAL E. PROMOTION Paid promotions: -Facebook ads & post promotions to target audience (we have $75 free credit) -Twitter promotions -Sites of events in B – paid ads -Blogger resources – paid ads -Iphone photography resources – paid posts Actions – research: -Keywords for facebook posts -# for twitter promotions -List of target sites for ads (which resources bloggers use in target countries), budgets, how to place ads -Sites for events in B, budgets, how to place ads
CONFIDENTIAL Team Structure 29.09.13
CONFIDENTIAL Why do you need this? 29.09.13 1. It’s a place where users make their social content available for purchase 1. It’s a place where users make their social content available for purchase 2. It’s a place where searching & downloading user created public content becomes legal 2. It’s a place where searching & downloading user created public content becomes legal 3. It’s a place where user content is simple to purchase by those who need it 3. It’s a place where user content is simple to purchase by those who need it - Earning for an extra cup of coffee on the go - Rewarding creativity - Raising funding for charity or creative projects - Protecting individual intellectual property - Legitimizing content downloads - Providing alternative to web piracy - Enabling comprehensive search within the multitude of user content on the Internet - iTunes Store for user generated content: purchasing with a standard price and immediate download
CONFIDENTIAL Competitive Advantage 29.09.13 1. Multi-tag and multi-parameter comprehensive user content search developed 1. Multi-tag and multi-parameter comprehensive user content search developed 2. Modular platform with easy plug on and off for different content sources (Instagram, Flickr, Twitter, Vimeo, Blogger, etc etc) 2. Modular platform with easy plug on and off for different content sources (Instagram, Flickr, Twitter, Vimeo, Blogger, etc etc) 3. One-click simple purchasing and selling process, no uploads & no additional efforts for neither seller nor buyer 3. One-click simple purchasing and selling process, no uploads & no additional efforts for neither seller nor buyer
CONFIDENTIAL Use cases 29.09.13 1. A news agency wants to purchase Instagram photo or video from an event or accident 1. A news agency wants to purchase Instagram photo or video from an event or accident 2. A marketing specialist needs to get a low cost photo of a tree for his eco-product presentation 2. A marketing specialist needs to get a low cost photo of a tree for his eco-product presentation 3. Animal shelter volunteers aim to gather funds in exchange for cute animal photos 3. Animal shelter volunteers aim to gather funds in exchange for cute animal photos Examples / Customer segments:
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