Published on March 3, 2014
Living in a Multi-Screen World Accommodating Different Use Cases for Event Attendee Activity
What do we have? We live (and work) in a multiscreen world In a B2B environment, we all have laptops, smartphones and, increasingly, we are using tablets as well BUT – not in the same way Half of everyone (and rising fast) Almost everyone Everyone
How do we use…email We would write and review long emails and inspect attachments on a laptop… But would hesitate to do so on a tablet. And would use a smartphone to only check email and respond to the most urgent of them. •Check •Quick replies •Long email? •Attachments? • Check • Quick replies • Long email • Attachments • Check • Quick replies
How do we use…Travel Websites We would use a PC to research, book, check the fine print and pay for a holiday A smartphone would only be used to store a boarding pass or details on local facilities Very different use cases!
Amounts of information Lots of info Planning Less info Doing
What does this mean for your events?
Attendee activities Research event Registration Time planning Meeting planning Exhibitors Get directions Check shortlists Attend appointments Make notes Exchange contacts Follow up action items
Attendee activities Planning Doing
Knowing the need… I want to get the most of the many learning opportunities. I want to make the best use of the exhibition in a short space of time. I want to take away more and better connections.
Sessions and Learning I want to get the most of the many learning opportunities. Desktop Input Multiple tracks Searching for subject matter Follow speakers Download supporting docs Prepare notes Plan learning credits Mobile Output Clear, personal agenda and time plan
Networking and meetings I want to take away more and better connections. Desktop Input Research attendees Read profiles Write messages Prepare notes Manage meetings Mobile Output Contact A-list, quick reference profiles and meeting plan
Exhibition and Research I want to make the best use of the exhibition in a short space of time. Desktop Input Reading profiles Searching for products / services Identifying hotlist Download supporting brochures Prepare questions Plan meetings Mobile Output Hit-list, personal show map, appointments
Refining preferences At the end of the event Research attendees Contact details notes Contacts Collateral … can all be downloaded back to the desktop
The Attendee Use Case • Attendees typically want to use different devices at different phases in their participation in the event • Not providing them with a joined-up way of doing so is a recipe for frustration – and poor app uptake! Planning Attending Following up
The Attendee Use Case Implementing a portal approach allows attendees to: Planning Attending • Research on their laptop • Transfer all data to an app on a smartphone/tablet Following up • Upload all collateral/notes/ contacts back to the desktop after the event Giving attendees the opportunity to live and work in a multiscreen world is a recipe for satisfied and engaged users – and gives event organizers a complete profile of attendees!
Success. Delivered About GenieConnect: Success. GenieConnect offers smart technology for professional and corporate events. Our core promise is ‘Success. Delivered’ which we achieve through: Unrivalled breadth of offering; A robust Content Management System that brings all that functionality into a single data engine; and Expert delivery encompassing dedicated account and project management. Much more than an event app vendor, GenieConnect is focused on helping clients achieve their overall business goals. Find out more at Genie-Connect.com
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