LIVErtising 2014 5 Listenomics Slides

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Information about LIVErtising 2014 5 Listenomics Slides
Education

Published on March 16, 2014

Author: jprihecs

Source: authorstream.com

Slide 1: 1 LIVERTISING 14.5 LISTENOMICS LISTENOMICS : LISTENOMICS The study of naturally occurring conversations, behaviours, and signals that may or may not be guided, that brings the voice of people’s lives into the brand 2 WHY LISTEN? : WHY LISTEN? 3 WHY LISTEN? : WHY LISTEN? 4 WHY LISTEN? : WHY LISTEN? 5 Slide 6: 6 IS LISTENING REAL? : IS LISTENING REAL? 7 http://bit.ly/1e72yA0 IS LISTENING REAL? : IS LISTENING REAL? 8 Slide 9: 9 IS LISTENING REAL? : IS LISTENING REAL? 10 LISTENOMICS : LISTENOMICS #1. Soc Med Monitoring #2. Social Research 11 LISTENOMICS : LISTENOMICS #1. Soc Med Monitoring #2. Social Research 12 LISTENING AND ANALYTICS TOOLS : LISTENING AND ANALYTICS TOOLS 13 Slide 14: 14 Slide 15: 15 Slide 16: 16 Can community management contribute to a B2B strategy? Are SEO and SEA connected? Slide 17: The Listening Fundamentals 17 Slide 18: 18 Slide 19: 19 Slide 20: 20 Slide 25: 25 Slide 26: 26 Slide 27: 27 THE LISTENING FUNDAMENTALS : THE LISTENING FUNDAMENTALS #1 - RSS #2 - Search engines #3 - Alerts 28 ALERTS : ALERTS 29 Slide 30: 30 ALERTS : ALERTS 31 Slide 32: 32 Slide 33: Advanced Listening 33 ADVANCED TOOLS : ADVANCED TOOLS 34 ADVANCED TOOLS : ADVANCED TOOLS 35 Slide 36: 36 Slide 37: 37 Slide 38: 38 THE COST OF TOOLS : FREEMIUM FREE ONE-OFF SUBSCRIPTION THE COST OF TOOLS 39 GAMIFIED Slide 40: 40 Slide 41: Listening Basics 41 LISTENING BASICS : LISTENING BASICS #1 - Dashboards #2 - Reputation management #3 - Social clients 42 SM MONITORING DASHBOARDS : SM MONITORING DASHBOARDS 43 Slide 44: 44 SM MONITORING DASHBOARDS : SM MONITORING DASHBOARDS 45 SM MONITORING DASHBOARDS : SM MONITORING DASHBOARDS 46 SM MONITORING DASHBOARDS : SM MONITORING DASHBOARDS 47 Slide 48: 48 LISTENING FURTHER : LISTENING FURTHER #1 - Dashboards #2 - Reputation management #3 - Social clients 49 REPUTATION MANAGEMENT : REPUTATION MANAGEMENT 50 LISTENING FURTHER : LISTENING FURTHER #1 - Dashboards #2 - Reputation management #3 - Social clients 51 SOCIAL CLIENTS : SOCIAL CLIENTS 52 MOBILE CLIENTS : MOBILE CLIENTS 53 Slide 54: Analytics 54 Slide 55: 55 Slide 56: 56 Slide 57: 57 Slide 58: 58

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