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Livertising 2014 3 always on

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Information about Livertising 2014 3 always on
Education

Published on March 4, 2014

Author: jprcover

Source: slideshare.net

Description

Third lecture in my LIVErtising course for advertising majors at IHECS, Brussels - it analyses a seventh evolution of today's customers: they are not only mobile, but always on.
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LIVERTISING #14.3 LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 1

http://youtu.be/CekUwaPKU 2

HOW HAS YOUR TARGET CHANGED? searc h get creative shar e LIVERTISING - IHECS - BRUSSELS - 2014 reac t organiz e WWW.LIVERTISING.NET mobile broadca st 3

#7 People are ALWAYS ON LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 4

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HOW IMPORTANT IS MOBILE? LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 10

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http://youtu.be/Nwwq3l39l qk LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 12

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Diffusion of Innovation Everett Rogers (1962) 17

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Connected TV 1 2 Mobile optimization SocMed analytics SocMed engagement Viral marketing 3 4 5 LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 25

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http://bit.ly/1g7yh po LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 27

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Why it’s great and why it sucks 38

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I spent a year and a half attempting to reduce a massive, complex social networking website into a handheld, touch-screen form factor. My goal was initially just to make a mobile companion for the facebook.com mothership, but once I got comfortable with the platform I became convinced it was possible to create a version of Facebook that was actually better than the website! http://joehewitt.com/2010/01/28/ip ad

SOUTHWEST CASE LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 41

FLICKR LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 42

WHAT IS THE MOBILE CONTEXT? LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 43

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SCREE N CONNECT SPEC S SIZ E HTTP REQUESTS USAGE SNORKELIN G LOCATION USAGE TIME LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 48

SIZ E SCREE N CONNECT SPEC S USAGE CONTEXT LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 49

SCREEN USABILITY http://mobile.smashingmagazine.com/2012/07/12/elements-mobile-user-experience/ http://www.lukew.com/ff/entry.asp?16 49= LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 50

SCREE N CONNECT SPEC S SIZ E HTTP REQUESTS USAGE SNORKELIN G LOCATION CONTEXT TIME LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 52

IS MOBILE AFFECTING WHEN WE READ? 53

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GOING FROM CONSTRAINTS TO 59

CASE: NEAREST TUBE LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 60

MAKING USE OF YOUR POSITION http://youtu.be/ps49T0iJw Vg LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 61

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WHAT ARE MOBILE CAPABILITIES? LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 63

WHAT ARE THE MOBILE CAPACITIES? acceleromet er gp s LIVERTISING - IHECS - BRUSSELS - 2014 gyroscop e touchscree n proximit y nf c WWW.LIVERTISING.NET double cam + mike ambient light 64

NATIVE OR MOBILE

philosophy monetizatio n accessibility visibility developmen t

TOUCH AND ACCELEROMETER INSTAPAPER DESKTOP LIVERTISING - IHECS - BRUSSELS - 2014 MOBILE WWW.LIVERTISING.NET 67

GEO LOCATION: GLYMPSE LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 68

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USING TOUCH SKETCH A SEARCH HTTP://WWW.WEBPRONEWS.COM/YAHOO-LAUNCHES-NEW-SEARCH-APPS-FOR-IPHONE-2010-03 LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 70

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MAC OS X OR ANDROID? LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 72

MAC OS X OR ANDROID? http://en.wikipedia.org/wiki/Usage_share_of_operating_sy stems LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 73

MAC OS X OR ANDROID? LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 74

MAC OS X OR ANDROID? http://en.wikipedia.org/wiki/Usage_share_of_operating_sy stems LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 75

MAC OS X OR ANDROID? http://bit.ly/1g7CmK q LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 76

MAC OS X OR ANDROID? LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 77

WHAT ARE MOBILE CAPABILITIES? LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 79

WHAT IS THE NEXT STEP? LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 80

HOW DOES GGLASS WORK? LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 81

HOW DOES GGLASS WORK? LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 82

WHAT CAN YOU DO WITH GGLASS? LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 83

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Does this mean “death of traditional media?”

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Showrooming LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 90

MOBILE ON THE POS LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET http://bit.ly/Nsew1 K 92

MOBILE AS A WALLET http://youtu.be/g8h_i8qv1 FY LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 93

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REMOVING FRICTION? LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 99

Souktek’s Jobseek http://bit.ly/Nsfw6 d LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET 10 1

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BIG BIG DATA 10 3

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HOW HAS YOUR TARGET CHANGED? searc h get creative shar e LIVERTISING - IHECS - BRUSSELS - 2014 reac t organiz e WWW.LIVERTISING.NET mobile broadca st 110

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