LIVErtising 2014 1 Bring the Love Back

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Information about LIVErtising 2014 1 Bring the Love Back
Entertainment

Published on March 15, 2014

Author: jprihecs

Source: authorstream.com

Slide 1: 1 ISSUES IN MARKETING COMMUNICATION BRING THE LOVE BACK Slide 2: 2 Slide 3: 3 WHAT DOES THE CONSUMER FEEL? : WHAT DOES THE CONSUMER FEEL? 4 talking dialogue listening genuine WHAT DOES THE ADVERTISER ANSWER? : WHAT DOES THE ADVERTISER ANSWER? 5 billboard coupons print campaign 28 to 34, modest disposable income Slide 6: 6 Slide 7: 7 Slide 8: 8 Slide 9: 9 http://www.marketingcharts.com/wp/wp-content/uploads/2014/01/Radius-Top-Purchase-Influencers-by-Category-Generation-Jan2014.png Slide 10: 10 ISSUES IN MARKETING COMMUNICATION BRING THE LOVE BACK From Communication to Converstion Slide 11: 11 Slide 12: 12 Slide 13: 13 Slide 14: 14 THE GOOD : THE GOOD 15 THE BAD : THE BAD 16 Slide 17: 17 “It’s OK to be ghetto” Slide 18: 18 THE UGLY Slide 19: 19 Slide 20: 20 UGC WHY IS DORITOS UGC AD-AS-USUAL? : WHY IS DORITOS UGC AD-AS-USUAL? 30’’ commercial-format the brand remains untouchable 21 Slide 22: 22 WHAT CAN WE LEARN FROM THIS? : WHAT CAN WE LEARN FROM THIS? $12 $2.6M 23 WHAT CAN WE LEARN FROM THIS? : WHAT CAN WE LEARN FROM THIS? 24 WHAT CAN WE LEARN FROM THIS? : WHAT CAN WE LEARN FROM THIS? 25 WHAT CAN WE LEARN FROM THIS? : WHAT CAN WE LEARN FROM THIS? 26 Slide 27: 27 Slide 28: 28 Slide 29: 29 Slide 30: 30 59% 58% 48% 58% 59% Slide 31: 31 Slide 32: 32 Slide 33: 33 Slide 34: 34 Slide 35: 35 Slide 36: 36 Slide 37: 37 Slide 38: 38 Slide 39: 39 WHAT CAN WE LEARN FROM THIS? : WHAT CAN WE LEARN FROM THIS? 40 http://bit.ly/00xPK Slide 41: 41 WHAT CAN WE LEARN FROM THIS? : WHAT CAN WE LEARN FROM THIS? the lines have blurred the info imbalance has gone people are creative are the brand 42 Slide 43: 43 http://ow.ly/tdqaX Slide 44: 44 Huge brands like Pepsi and Coke are not in its top ten list of brands on YouTube (though the much smaller Blendtec is). Despite the preponderance of instructional beauty videos on YouTube, makeup brands are next to nowhere on the platform. Slide 45: 45 http://www.adweek.com/videowatch/why-brands-suck-youtube-153324 Slide 46: 46 http://www.adweek.com/videowatch/why-brands-suck-youtube-153324 Slide 47: It’s just I’ve changed, and you haven’t! 47 WHAT CAN WE LEARN FROM THIS? Slide 48: Where has the consumer gone? 48 Slide 49: 49 Slide 50: 50 Online? Slide 51: 51 Slide 52: 52 Slide 53: 53 8 Slide 54: 54 Slide 55: 55 Slide 56: 56 Slide 57: 57 Slide 58: 58 Slide 59: 59 Slide 60: 60 Slide 61: 61 http://www.thinglink.com/scene/486219362269659137 Slide 62: 62 Slide 63: 63 http://www.latitude-express.com/about-us/digital-marketing-glossary/ Slide 64: 64

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