Literary terms (7) 3NW

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Published on February 17, 2014

Author: cjones94

Source: slideshare.net

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Propaganda

Literary Terms (7) Test on Thursday!

Table Of Contents Page 17 – Mood and Tone Page 18 – Non Fiction Text Features Page 22 - Main Ideas and Supporting Details – Knowing the Terms Page 24 – Main Ideas and Supporting Details – Organizing & Outlining Page 25 – How to Write a Summary for Non-Fiction Text Page 26 – Nonfiction Text Structure Page 27 – Description Text / Compare & Contrast Text Page 29 – Order/Sequence, Problem/Solution, Cause & Effect Page 30 - Propaganda Literary Terms (6)

propaganda - a message designed to persuade its intended audience to think and behave in a certain manner (e.g., advertising propaganda to sell a product). Literary Terms (7) 3NW

This technique tries to persuade everyone to join in and do the same thing. Bandwagon works because it makes you think “everyone else is doing it” and so should you. Why is this an example of BANDWAGON?

Who is the expert in this testimonial? An important person or famous figure endorses a product. Who are you supposed to trust in this advertisement?

What other examples of TESTIMONIAL can you think of? Queen Latifa – Cover Girl

The product name or keyword or phrase is repeated several times. Repetition uses repeated messages or pictures to persuade.

Repetition works because you remember things you have seen more than once. How many times is the message repeated in this picture? This advertisement uses repetition in both ways. The image of the camera is shown multiple times and the message regarding the camera is also shown multiple times. Five Dollar Footlongs

Using “good” labels that are unsupported by facts. What feelings do these words bring up? Snuggle Exhilarations

What other examples of EMOTIONAL WORDS can you think of?

Negative words are used to create an unfavorable opinion of the competition in the viewer's mind. Obama

Name calling works because the words make you think twice about the product or idea because it is hated or feared. How is this advertisement using name calling? What is this advertisement urging you NOT to buy?

Use of a product is credited for creating a positive result.

What other examples of FAULTY CAUSE AND EFFECT can you think of? Hanes - Tagless Amp Energy Drink

The viewer is led to believe one product is better than another, although no real proof is offered. AT&T U-Verse I am a Mac/I am a PC

Plain Folk Appealing to regular people's values like family, patriotism Literary Terms (7)

Literary Terms (2)

• Bandwagon This technique tries to persuade everyone to join in and do the same thing. • Testimonial An important person or famous figure endorses a product. • Transfer Good feelings, looks, or ideas transferred to the person for whom the product is intended. • Repetition The product name or keyword or phrase is repeated several times. • Emotional Words Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer. • Name-calling Negative words are used to create an unfavorable opinion of the competition in the viewer's mind. • Faulty Cause and Effect Use of a product is credited for creating a positive result. • Compare and Contrast The viewer is led to believe one product is better than another, although no real proof is offered. Literary Terms (7)

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