Published on March 5, 2014
HOME SALE STRATEGY By: Shawna Bass Better Homes and Gardens Real Estate Gary Greene Pearland Office
What Sellers Most Wanted in Their Real Estate Agent in 2013 These are my primary goals when a seller enlists me to sell their home. Which ones are the most important to you?
Our Company began with one office in Houston in 1963 and was founded by Gary Greene. We blossomed into 20 offices across the Houston Metropolitan area under the ownership of Marilyn Eiland and Mark Woodroof. The partners are actively engaged in day-to-day operations. Years in Operation: 50 Number of Agents: 850 Accomplishments: Placed first in 2012 Houston Business Journal Book of Lists for total transactions and dollar volume sold.
Understanding Your Expectations What questions do you have about working with a real estate agent? What are your expectations of your real estate agent?
Your insights will help to direct our targeted messages……… What was the single most important feature when you first saw your home? After living in the home, what features have you come to love most? What impressed you most about your home and this neighborhood when buying? What did your children enjoy most about the home and neighborhood? What other neighborhoods did you consider before buying? Where did you live before you moved here? What will you miss the most?
Information Sources Buyers Used to Find the Home They Purchased in 2012 – from research conducted by the National Association of Realtors®
Online Promotion Where The Consumers Are! With 9 out of 10 homebuyers on the Internet, it is important that we have an online strategy to promote your home
The Power of Yard Signs The 3rd most commonly used information source. In 2012, we consistently displayed 36% more yard signs across Houston than the next highest broker. The benefit to you is more buyer inquiries via the phone and the web.
The Power of Open Houses Open Houses advertised online & offline
Target Marketing To Get The Word Out Advertising Direct Mail Flyers
Networking & Reach I have a large sphere of influence and a worldwide network of agents behind me. We are a primary broker for Cartus Relocation and Referral Network, the worlds’ largest. Your buyer could come from anywhere in the world. Make sure you list with a broker that covers it.
Negotiation & Closing When we have negotiated and executed a contract with all terms and conditions agreed upon, then I become responsible for making sure every detail is handled correctly and in the necessary time frame. I’ll interact with others to manage the process including: Other agents involved Title company Property inspectors Insurance agents Mortgage representatives
Our Commitment to You Our commitment is to provide a results-oriented real estate experience that will achieve the highest price possible for your home with the least inconvenience to your family and in a time frame that meets your needs. As your marketing professional, I will: •Communicate with you on an agreed upon interval and method: phone, email, text message •Provide you with ideas and recommendations that will enhance the presentation of your home to the public and to the real estate community. •Develop a list of features that will more likely attract showings to the right buyers. •Schedule the dates you can expect completion of marketing activities including: •Multi-photo marketing on all web sites, provided web site accepts multi-photos under normal conditions. •Color flyers strategically distributed to generate activity •Mobilize the entire local market sales force of Realtor® members of the Multiple Listing Service®. This will include e-mail or direct notification to those agents who have sold a home in your area in the last six months. •Place your home on high-traffic real estate internet sites – see our Internet Marketing Menu. •Communicate daily or weekly updates about changes in your market. •Periodically reevaluate the market, reviewing with you recent activity of sales and new listings. •Provide you with available feedback after showings, when received and be candid about suggestions that are made to improve our position. I will look for every opportunity to obtain an offer to purchase your home. •At your request, I will obtain information and a sample quote on insurance for your home in order to facilitate the sale. •Obtain information from the buyer on their ability to qualify for a mortgage before you are asked to take your home off the market for a contract. •My manager will be available to discuss any concerns with you. •When an offer is received on your home, I will diligently work as your advocate to help you achieve the highest price and the best terms possible. I will also be your advocate in the negotiation of repairs. •Coordinate all the closing procedures with the mortgage company, the title company, the appraiser, the inspectors, and the cooperating agent. •Review your papers before closing, if available and attend the closing with you. Our Guarantee to You: If, during the listing period, you feel that I do not perform to this standard, you may talk with my manager and if your concerns can not be satisfied, Better Homes and Gardens Real Estate Gary Greene will release you from the listing. ______________________________________ ______________________________ Better Homes and Gardens Real Estate Gary Greene Seller _________________ ____________________________________________________ Date Seller
I am that agent! Here’s why: My Credentials Texas licensed Realtor, Member of the National Association of REALTORS®, Certified Negotiation Expert, Multicultural Real Estate Professional, Certified Military Residential Specialist, Texas Affordable Housing Specialist My Background An Army Veteran and a mom of four boys, I know what it means to put in the hard work. I am committed to placing the goals of my clients first and to provide the highest level of service. My Strengths Market Knowledge, Negotiation skills, follow up and communication.
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