Published on June 27, 2012
LISTEN. THE SOCIAL MEDIA B2BNURTURE. ENGAGEMENT LIFECYCLEGENERATE.
Social Business Social Business is not only adding a facebook, twitter or linkedin page to your marketing tactics.
Social Business CustomerExperience Continuum “An organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co- created value” - EmanueleQuintarelli -
Whathappenstoday? 55% ofcompaniesignorecustomers via social media: 69% for B2B companiescomparedto 42% for B2C. 67% ofcompanies do notmeasure or quantify social media –increasingto 75% for B2B companies. 60% ofbusinesses do nothaveanintegrated social media strategy (either do nothing, track or follow up only). - ResearchpublishedbySatmetrix and Netpromoter software company -
Why B2B isbetterfor Social Media than B2C? CHIARACOMPRENSIONEDEICLIENTI From: The B2B Social Meida Bo
Why B2B isbetterfor Social Media than B2C? PROFONDACONOSCENZADEGLIARGOME NTITRATTATI From: The B2B Social Meida Bo
Why B2B isbetterfor Social Media than B2C? GENERARERICAVIMAGGIORI CON RISORSEE BUDGET RIDOTTI From: The B2B Social Meida Bo
Why B2B isbetterfor Social Media than B2C? VENDITEBASATESULLERELA ZIONI From: The B2B Social Meida Bo
Why B2B isbetterfor Social Media than B2C? I B2B MARKETER CONOSCONOGIÀ LE TECNICHE From: The B2B Social Meida Bo
Why B2B isbetterfor Social Media than B2C? 1. ESPERTI INTERNI 2. TEAM DEDICATO 3. STRATEGIA SUL LUNGO PERIODO 4. CONTENUTI ADEGUATI 5. PRONTI ALLA CONVERSAZIONE
The success is in the Engagement life cycle Who? Oh Tell me Sign I’m a you! more! me up! fan! Unknow Convers Custome Advocat Aware ation n r e LISTEN NURTURE GENERATE
Listen Every good conversation starts with good listening -Unknown-
Listen I clienti non voglionoparlarediprodotto, voglionosoluzioniailoroproblemi I social Media cipermettonodiconosce remeglioibisognideinost ri prospects.
Nurture “Weve got this gift of love, but love is like a precious plant. You cant just accept it and leave it in the cupboard or just think its going to get on by itself. Youve got to keep watering it. Youve got to really look after it and nurture it.” -John Lennon-
General Electric – Case Study Unacomunitàè un insiemediindividuichecondivid ono lo stessoambientefisicoetecnolo gico, formando un grupporiconoscibile, unitodavi ncoliorganizzativi, linguistici, r eligiosi, economiciedainteress icomuni.
Generate (Return - Investment) Investment
Lynden– Case Study Lynden èun’aziendaditrasportielogisticache opera in Alaska ha fattolevasublogging, SEO e landing page. Ha avviato un proprioBlognel 2008 eunapaginaFacebook Lynden ha incrementato del 270% le richiestedipreventiviusando Social media e inbound marketing
About me Lara Ermacora Social Media Specialist @OpenKnoweldge @arallara
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