Liquid Nudging

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Information about Liquid Nudging

Published on July 14, 2009

Author: philipduff

Source: slideshare.net

Description

Liquid Nudging, a seminar on bar-related psychology, choice architecture, manipulation and showmanship by Philip Duff and Angus Winchester at Tales of the Cocktail, New Orleans, 2009.

Liquid Nudging Using Psychology, Showmanship, Manipulation and Choice Architecture to Help Guests Choose Great Drinks – And Love Them Philip Duff & Angus Winchester

Liquid Nudging Angus Winchester

Liquid Nudging Angus Winchester • International Playboy Bartender (emeritus)

Liquid Nudging Angus Winchester • International Playboy bartender (emeritus) • Global Tanqueray Ambassador.

Liquid Nudging Angus Winchester • International Playboy bartender (emeritus) • Global Tanqueray ambassador. • Writer, presenter, mixologist.

Liquid Nudging Angus Winchester • International Playboy Bartender (emeritus) • Global Tanqueray ambassador. • Writer, presenter, Bartender. • Owner, Alconomics Inc. & Alconomics Asia.

Liquid Nudging Dr. Angus Winchester • International Playboy bartender (emeritus) • Global Tanqueray ambassador. • Writer, presenter, mixologist. • Owner, Alconomics Inc. & Alconomics Asia. • MA in Behavioural Psychology

Liquid Nudging Philip Duff

Liquid Nudging Philip Duff • Former Irishman • Consultant, freelance brand ambassador •

Liquid Nudging Philip Duff • Former Irishman • Consultant, freelance brand ambassador • Globetrotting trainer, presenter, drinker.

Liquid Nudging Philip Duff • Former Irishman • Consultant, freelance brand ambassador • Globetrotting trainer, presenter, drinker. • Owner: door 74 (Amsterdam)* * Nominated “World’s Best Cocktail Bar, Tales of the Cocktail Spirit Awards, 2009

Liquid Nudging Philip Duff • Former Irishman • Consultant, freelance brand ambassador • Globetrotting trainer, presenter, drinker. • Owner: door 74 (Amsterdam)* Liquid Solutions Limited * Nominated “World’s Best Cocktail Bar, Tales of the Cocktail Spirit Awards, 2009

Liquid Nudging “An efficient bartender's first aim should be to please his customers, paying particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained. Jerry Thomas, 1862.

Liquid Nudging “An efficient bartender's first aim should be to please his customers, paying particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained. In this way he will not fail to acquire popularity and success.” Jerry Thomas, 1862.

Liquid Nudging “An enquiry as to how the beverage is desired; a suggestion as to how it could be made; a pleasant observation. Anything that displays your knowledge and civility is as like to secure the guest as the finest drink you could set before them” O.H.Byron 1884

Liquid Nudging

Liquid Nudging

Liquid Nudging

Liquid Nudging

Liquid Nudging

Liquid Nudging Pegg Video 1

Liquid Nudging Perception ≠ Reality

Liquid Nudging Video: Do We Have A Deal?

Liquid Nudging Perception ≠ Reality

Liquid Nudging Perception ≠ Reality

Liquid Nudging Perception ≠ Reality

Liquid Nudging Perception ≠ Reality Aural Illusion: McGurk’s

Liquid Nudging Perception ≠ Reality Organoleptic Illusion: The Jasmine

Liquid Nudging Psychology: How We Perceive • We Are Herd Animals

Liquid Nudging

Liquid Nudging Psychology: How We Perceive • We Are Herd Animals Best Selling…

Liquid Nudging Psychology: How We Perceive • We Are Herd Animals Best Selling… Most Popular…

Liquid Nudging Psychology: How We Perceive • We Are Herd Animals: Best Selling… Most Popular… Information Cascades

Liquid Nudging How We Perceive

Liquid Nudging Psychology: How We Perceive • We Are Herd Animals

Tip #1 Be a Numbers Person “we sell over 25,000 Mojitos every year”

Liquid Nudging Psychology: How We Perceive • We Are Herd Animals • The Self-Serving Bias

Tip # 2 Be a effective labeling person “Well obviously you are a discerning and experienced drinker so I am sure you would like…”

Liquid Nudging

Liquid Nudging Psychology: How We Perceive • We Are Herd Animals • The Self-Serving Bias • The Confirmation Bias

Tip 3# Don’t be afraid to “inconvenience” your Guest “ I should say that we do only have the fixing for four of the X left…”

Liquid Nudging Psychology: How We Perceive • We Are Herd Animals • The Self-Serving Bias • The Confirmation Bias • We Like Attractive People

Liquid Nudging “An efficient bartender's first aim should be to please his customers, paying particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained. Jerry Thomas, 1862.

Liquid Nudging Vision: What We See • Body language • Micro expressions • Body language / Intonation / Word content

Liquid Nudging Vision: What We See

Liquid Nudging Vision: What We See

Liquid Nudging Communication: What we WANT to communicate HOW we communicate it Message “received” by other person

Liquid Nudging Tip #4: Relax Your Guest

Liquid Nudging Relax Your Guest Principle: Self-Serving Bias

Liquid Nudging Relax Your Guest Principle: Self-Serving Bias Goal : Guest relaxes

Liquid Nudging Relax Your Guest Principle: Self-Serving Bias Goal : Guest relaxes Guest sees you as attractive

Liquid Nudging Relax Your Guest Principle: Self-Serving Bias Goal : Guest relaxes Guest sees you as attractive ∴ Guest submits to your advice

Liquid Nudging Relax Your Guest Principle: Self-Serving Bias Goal : Guest relaxes Guest sees you as attractive ∴ Guest submits to your advice Execution:Remove Stress

Liquid Nudging Relax Your Guest Principle: Self-Serving Bias Goal : Guest relaxes Guest sees you as attractive ∴ Guest submits to your advice Execution: Remove Stress Personalise the Experience Give A Compliment

Liquid Nudging

Liquid Nudging Libertarian Paternalism Rational Man Human Man

Liquid Nudging

Liquid Nudging How We Perceive

Liquid Nudging

Liquid Nudging

Liquid Nudging

Liquid Nudging Choice Architecture Pricing: Prices “Super-premium” vodka & cola: €18 Plymouth Navy Strength Gin & Fentimans tonic: €12.50

Liquid Nudging Choice Architecture Pricing: Anchor Points - Salvatore & His Cognacs - Merchant Hotel Connoisseur Club Cocktails - Merchant Hotel Mai Tai: $1,450

Liquid Nudging

Liquid Nudging

Liquid Nudging Flavour Perception Miraculin Everything tastes super-sweet! Effect is enhanced if: you have tasting expertise you’re relatively young you’re healthy

Liquid Nudging Tip #5: Be A Choice Architect Principle: Libertarian Paternalism Goal : Guest thinks he/she chose the drink Execution: Remove visual and textual “Clutter” Conceal what you don’t want to sell Use Design

Liquid Nudging The Service Cycle 7. Relax 8. Compliment 9. Read, listen 10. Nudge 11. Serve 12. Reassure

Liquid Nudging Pegg Video 2

Liquid Nudging Tip #6 Be an Authority figure

Liquid Nudging Thank you for your attention! This presentation: http://www.slideshare.net/philipduff Philip: philip@liquidsolutions.org Angus: angus@alconomics.com

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