Liputan6.Com And Google Analytics Redaksi

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Information about Liputan6.Com And Google Analytics Redaksi
Technology

Published on July 3, 2009

Author: edowardo

Source: slideshare.net

Description

Presentasi google analytics untuk redaksi liputan6.com

USING GOOGLE ANALYTICS TO UNDERSTAND THE AUDIENCE Brainstorming Session Liputan6 News Center Team

Building the argument Google Analytics (GA) Short Brief Understanding GA Terminology Live DemoPoints to Cover

Building the argument

Google Analytics (GA) Short Brief

Understanding GA Terminology

Live Demo

If a tree falls in a forestand no one is around to hear it, does it make a sound?

Google Analytics (GA)

Free Easy to implement Easy to use Easy to understand URL and title based JavaScript and Cookie No data history Privacy “???”Advantages & Disadvantages

Free

Easy to implement

Easy to use

Easy to understand

URL and title based

JavaScript and Cookie

No data history

Privacy “???”

Interface

Understood Terms: Visits Pages/Visit Absolute Unique Visit % New Visits Traffic Source Landing Page GA Terminology

Misunderstood Terms: Pageviews Avg. Time on Site Bounce Rate Exit Rate Traffic Types GA Terminology

Pageviews GA Terminology

Avg. Time On Site GA Terminology

Bounce Rate - Exit Rate Exit Rate Bounce Rate * a Bounce is always an Exit, but an Exit is not always a Bounce GA Terminology

Traffic Type GA Terminology

Site search (local content) Keyword Content by title Referring sites 404 Error page Report

Questions ?

Thank You… Presented by: Edowardo Contact: edowardomd@gmail.com http://blog.zonaparkir.com

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