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Lion survey results

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Information about Lion survey results
News & Politics

Published on February 21, 2014

Author: RJIonline

Source: slideshare.net

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The 2013 LION Survey Preliminary results Presented by Edson C. Tandoc Jr. @iamedson Missouri School of Journalism University of Missouri Missouri School of Journalism

A survey of LION members Email Invitation 50 completed responses 49 years old Journalist for 21 years 66.7% males University of Missouri Missouri School of Journalism

Money Matters Monthly Funding: $4,000 Advertising Foundations Personal funds Individuals Corporations Sponsorships Internet services Content syndication Events Marketing services Paywall 60.14 9.78 4.89 4.43 4.17 4 2.58 1.93 1.61 0.89 0 0 University of Missouri 20 40 60 80 Missouri School of Journalism

Money Matters Monthly Expenses: $4,000 Operations 24.88 News staff salaries 17.33 Management salaries 15.37 Freelance payments 13.73 Revenue staff 9.24 Physical office 5.06 Equipment 4.2 Promotions 3.91 0 University of Missouri 10 20 30 Missouri School of Journalism

Content Matters Publication Frequency: 69% daily Government 4.38 3.95 Education 3.93 3.75 Politics 3.7 3.28 Environment 3.21 2.92 Health 2.92 2.79 Sports 2.53 2.46 Celebrity 1.44 1 University of Missouri 2 3 4 5 Missouri School of Journalism

Staff Size Full time editorial staff 40 37 Full time revenue staff 60 37 35 50 50 30 40 25 20 37 30 17.4 15 20 10 8.7 10 5 0 6.5 6.5 2 3 0 0 University of Missouri 1 2 3 to 5 0 1 Missouri School of Journalism

Staff Projections Editorial staff 90 80 70 60 50 40 30 20 10 0 82.6 17.4 Revenue staff 100 90 80 70 60 50 40 30 20 10 0 86.4 9.1 4.5 Increase Stay the same University of Missouri Missouri School of Journalism

Audience Matters  Uniques: 46,500  Page views: 120,000  Time on site: 2 minutes 80 70 70.5 60 50 40 30 25 20 10 2.3 2.3 Same Decreased 0 Increased a Increased lot University of Missouri Missouri School of Journalism

docjr@yahoo.com Thank you very much! Maraming salamat po! @iamedson email: jennerm@missouri.e University of Missouri Missouri School of Journalism

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