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Linking Positioning and Innovation

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Information about Linking Positioning and Innovation
Business & Mgmt

Published on January 17, 2009

Author: msherain

Source: slideshare.net

Description

The more clear your company's positioning strategy is, the more effectively you can connect research with the needs of society. Increased clarity about your direction helps researchers help you have more "firsts" to market.
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Linking Positioning and Innovation www.quadric.dk Copyright © Quadric® 2009

Interaction between researchers and markets has always been chaotic Societal Research benefit Copyright © Quadric® 2009 2

On the most basic level, a company’s positioning strategy provides long-term focus Societal Research Safety benefit Copyright © Quadric® 2009 3

Safety inspires and attracts researchers, just as it attracts customers willing to pay for it Basic research Diverse needs Safety Societal Research benefit Copyright © Quadric® 2009 4

Volvo’s position enables its value chain to translate broad basic research into market value Unexpected Basic research Diverse needs Radar Crash avoidance Sensors Crash detection More “firsts” to Materials Passenger protection market Ergonomics Child protection Unexpected Unexpected Copyright © Quadric® 2009 5

Research partners, suppliers and in-house R&D teams all share a high-level view of the future Basic research Diverse needs Safety Reliability Simplicity Problem solving Copyright © Quadric® 2009 6

Innovation delivers the Operational Evidence behind the positioning of industry leaders Innovate to Innovate to improve safety improve reliability Copyright © Quadric® 2009 Innovate to bring Innovate to solve simplicity to life environmental problems 7

www.quadric.dk Copyright © Quadric® 2009

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