Linkfluence acquires Trendybuzz

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Information about Linkfluence acquires Trendybuzz
Social Media

Published on March 9, 2014

Author: marc_chancerel



linkfluence, leader in social media intelligence, acquires trendy buzz, leader in e-reputation and media monitoring

          Linkfluence acquires TrendyBuzz and raises 3m€ Blueprint  Partners  acted  as  Sole  advisor  of  the  transaction     PARIS,  GENEVA  –  March  6th,  2014  -­‐  Blueprint  Partners,  a  leading  European  corporate   finance  boutique  focusing  exclusively  on  High  Tech  and  Media  industries,  today   announced  the  acquisition  of  TrendyBuzz  by  Linkfluence.  Blueprint  Partners  acted  as   sole  advisor  of  the  transaction  and  structured  the  3m€  fund  raising.     Linkfluence  is  a  leader  in  Social  Media  Intelligence  and  publisher  of  RadarlyTM,  its  award   winning   SaaS   solution.   TrendyBuzz   brings   to   Linkfluence   its   outstanding   e-­‐reputation   and  plurimedia  monitoring  solutions  as  well  as  a  large  base  of  Tier  1  customers.       Hervé  Simonin,  CEO  of  Linkfluence  adds:  "Blueprint  Partners  was  key  in  validating  the   business   rationale   of   this   transaction,   structuring   the   acquisition   and   the   fund   raising   in   parallel  and  keeping  the  necessary  momentum  for  a  successful  closing."     According   to   Marc   Chancerel,   Partner   at   Blueprint   Partners:   “After   reviewing   the   EU   market,   we   found   that   TrendyBuzz   was   the   perfect   fit   for   Linkfluence   as   their   first   acquisition.   It   matched   all   the   criteria   set   out   with   Linkfluence   management   and   shareholders.”     For   TrendyBuzz   co-­‐founders   Benjamin   Fabre   and   Fabien   Grenier,   Blueprint   Partners   intermediation   was   key   to   enable   smooth   discussions,   as   companies   were   competing   on   the  market.     With   this   operation,   Linkfluence   now   has   70   people,   over   200   clients   and   a   clear   leadership   on   the   French   market.   It   plans   to   generate   7m€  revenue   in   France   and   Germany  in  2014  and  will  keep  evaluating  additional  acquisitions.             For  more  information   Marc  Chancerel  –  Partner  –   Eric  Plantier  –  Partner  –     About   Blueprint   Partners   -­   Blueprint   Partners   is   a   European   corporate   finance   boutique  focusing  on  the  technology,  media  and  telecom  industries.  With  a  team  based   in  Paris  and  Geneva  and  a  network  of  partners  in  Silicon  Valley  and  Singapore,  Blueprint   Partners   advises   high   growth   companies   on   Mergers   &   Acquisitions   and   Fundraisings.   Thanks  to  its  broad  international  experience  in  the  TMT  sectors,  the  Team  has  delivered   more  than  50  successful  small  cap  transactions  from  1  to  40m€.      

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