Linkedin Training for Business Development; Social Tailor

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Information about Linkedin Training for Business Development; Social Tailor
Business & Mgmt

Published on February 5, 2014

Author: colingilchrist



The slides used by me (Colin Gilchrist) as of February 2014 to deliver my LinkedIn Training session for Business Development.

LinkedIn for Business Development February 2014 Colin Gilchrist Social Tailor

•Introductions •Name •Company •Role •Great Sales Experience?

Overview •Examples •Profile & Brand You! •Basics •Personal Profile •Business Profile •Applications

Overview •How To Use: Status Stream / Homepage • Find Warm Leads • Approach – Business Development • Groups: How To Use Why Create? • Contact Management • Best Practice




BRAND YOU Connections

Why Google Loves LinkedIn

•Who you are, less of a priority •What you want to achieve, huge priority •Keywords: be found! •Think NICHE •Strip out the clutter •Introduce Personality and Character Profile

Profile BASICS •Picture of you: •Not Wedding / Holiday •Not Company Logo

Profile BASICS •Set up using your Business Email

Profile BASICS •How you are viewed •Stalking / Search

Profile BASICS •Your web address •Spell it out!

Mail & Notifications •Inbox •Messages •Invitations •Sent •Endorsements •Connections (New) •Viewed your Profile •Company Updates (Like+)

Mail •Update your connections (50)

Endorsements •Be Selective •Don’t expect it in return •What does it mean to you?

Prioritise your Brilliance

Video Image Document Presentation

How to: •Use your Status Stream •Home Page


Business Profile •Is your Business Page connected to your profile?

How to: •Find warm leads

The Approach

Approach •Stop Chasing •Stop Defending •Let go of the Sale •Focus on the Truth •Solve their Pain!

50 Groups Max.

Groups •Have a specific Location •Have an Industry Focus •Think latterly •What problem are you solving? •Does it exist already?

Contact Management

Contacts •Bulk email by Tag •Business Development by Tag •Export to CRM / Database

Best Practice •Be Professional •Not Life History – enough to win •Grammar / Punctuation •Considerate Approach •Research Groups •Contact Management

Colin Gilchrist For The Social Tailor Tw: @colingilchrist Li: Ph: 0131 337 1968 W: Em:

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