Published on February 5, 2014
LinkedIn for Business Development February 2014 Colin Gilchrist Social Tailor
•Introductions •Name •Company •Role •Great Sales Experience?
Overview •Examples •Profile & Brand You! •Basics •Personal Profile •Business Profile •Applications
Overview •How To Use: Status Stream / Homepage • Find Warm Leads • Approach – Business Development • Groups: How To Use Why Create? • Contact Management • Best Practice
SOFTWARE PINEWOOD DISNEY FOX
BRAND YOU Public
BRAND YOU Connections
Why Google Loves LinkedIn
•Who you are, less of a priority •What you want to achieve, huge priority •Keywords: be found! •Think NICHE •Strip out the clutter •Introduce Personality and Character Profile
Profile BASICS •Picture of you: •Not Wedding / Holiday •Not Company Logo
Profile BASICS •Set up using your Business Email
Profile BASICS •How you are viewed •Stalking / Search
Profile BASICS •Your web address •Spell it out!
Mail & Notifications •Inbox •Messages •Invitations •Sent •Endorsements •Connections (New) •Viewed your Profile •Company Updates (Like+)
Mail •Update your connections (50)
Endorsements •Be Selective •Don’t expect it in return •What does it mean to you?
Prioritise your Brilliance
Video Image Document Presentation
How to: •Use your Status Stream •Home Page
Business Profile •Is your Business Page connected to your profile?
How to: •Find warm leads
Approach •Stop Chasing •Stop Defending •Let go of the Sale •Focus on the Truth •Solve their Pain!
50 Groups Max.
Groups •Have a specific Location •Have an Industry Focus •Think latterly •What problem are you solving? •Does it exist already?
Contacts •Bulk email by Tag •Business Development by Tag •Export to CRM / Database
Best Practice •Be Professional •Not Life History – enough to win •Grammar / Punctuation •Considerate Approach •Research Groups •Contact Management
Colin Gilchrist For The Social Tailor Tw: @colingilchrist Li: linkedin.com/in/colingilchrist Ph: 0131 337 1968 W: socialtailor.com Em: firstname.lastname@example.org
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