LinkedIn Tips for Small Businesses in Australia

50 %
50 %
Information about LinkedIn Tips for Small Businesses in Australia
Social Media

Published on July 23, 2014

Author: LinkedInGuides

Source: slideshare.net

Description

Linked In Guides presentation to small business owners:


- What is LinkedIn?
- How big is LinkedIn in Australia and the NT?
- Why your business should be on LinkedIn?
- Helpful tips on how to use LinkedIn as a business owner?

At LinkedIn Guides we optimise your LinkedIn profile to garner a maximum amount of attention. Whether you’re a job seeker, company representative or an established business professional, we can boost your online status.

In short, we elevate you to the front page of the world’s largest network for professionals!

Presentation LinkedIn for SME’s Australia, 2014 © LinkedIn Guides. All Rights Reserved.

Overview of the LinkedIn Guides Seminar © LinkedIn Guides. All Rights Reserved. 1. What is LinkedIn? 2. How big is LinkedIn in Australia and the NT? 3. Why is LinkedIn valuable for your business? 4. What LinkedIn Tips do you have for SME owners?

What is LinkedIn?

LinkedIn explained in 2 minutes…. © LinkedIn Guides. All Rights Reserved.

Your LinkedIn profile is much more than a traditional resume… it is your dynamic online professional identity. © LinkedIn Guides. All Rights Reserved.

Facebook vs. Twitter vs. LinkedIn © LinkedIn Guides. All Rights Reserved.

What is LinkedIn replacing …. © LinkedIn Guides. All Rights Reserved.

LinkedIn’s value is the value of your network’ s network’s networks… © LinkedIn Guides. All Rights Reserved. Your Connection’s Connection Your Connections Your Connection’s Connection’s Connections

How big is LinkedIn in Australia and the NT?

The World’s Largest Professional Network © LinkedIn Guides. All Rights Reserved. _____ 300 M + ___ 55 M+

LinkedIn’s explosive growth in Asia © LinkedIn Guides. All Rights Reserved. __ 6 million ______ 1 million+

© LinkedIn Guides. All Rights Reserved.© LinkedIn Guides. All Rights Reserved. 1,162,209 534,483 971,015 96,230206,936 384,138 20,858 LinkedIn Membership by capitals Ratio 55:1

LinkedIn members by occupation © LinkedIn Guides. All Rights Reserved. 430+ Marketing Managers with 10+yrs 1100+ Business Owners 330+ Sales Directors 330 Construction Professionals with 10+ yrs 550 + Accounting Professsionals In Darwin Area 290+ Medical Practictioners

LinkedIn Australia’s members by demographics…. © LinkedIn Guides. All Rights Reserved. 45%

LinkedIn Australia’s members by demographics…. © LinkedIn Guides. All Rights Reserved. 25%

LinkedIn Australia member’s demographics © LinkedIn Guides. All Rights Reserved.

Why is LinkedIn valuable for your business?

1. Because LinkedIn is your No.1 online professional brand. Google your name + Northern Territory = No. 1 result is usually your LinkedIn profile. © LinkedIn Guides. All Rights Reserved.

© LinkedIn Guides. All Rights Reserved. 2. Because more and more early stage prospects are qualifying service providers through LinkedIn – “LinkedIn them”.

3. Because LinkedIn is the most important recruitment database in the NT. © LinkedIn Guides. All Rights Reserved.

4. Because LinkedIn helps you to create “trust, likeness and familiarity” © LinkedIn Guides. All Rights Reserved. Recommendations Endorsements Work Experience Companies Groups Projects Certs "Hello my name is Rod......" ???

5. Because LinkedIn is opening up and levelling the market place and it can take as little as .5 seconds to click on your profile! © LinkedIn Guides. All Rights Reserved.

6. LinkedIn is a great tool for highlighting your specialisations. © LinkedIn Guides. All Rights Reserved.

7. Because LinkedIn’s Recommendation & Endorsements are powerful tools broadcasting your skills and expertise. © LinkedIn Guides. All Rights Reserved.

What LinkedIn Tips do you have for SME owners?

Upload a professional photo © LinkedIn Guides. All Rights Reserved.

Customise your headline! © LinkedIn Guides. All Rights Reserved.

Completely fill out your contact info… © LinkedIn Guides. All Rights Reserved. Your network only 1st & 2nd Network

Customise Links to your website © LinkedIn Guides. All Rights Reserved.

Tell your story in the Summary Section © LinkedIn Guides. All Rights Reserved. My passion My history My current focus Call to Action!

Create a story with through your experiences © LinkedIn Guides. All Rights Reserved. Use Adjectives Elevator Pitch Tell your USP Additional Info Call to Action!

Add supporting content to your experiences! © LinkedIn Guides. All Rights Reserved.

Getting Endorsements ….. © LinkedIn Guides. All Rights Reserved.

Join relevant professional Groups… © LinkedIn Guides. All Rights Reserved.

© LinkedIn Guides. All Rights Reserved. TIP 14 – Advanced Search Pays very little tax Gets hundred of millions in subsidies Outsources it’s profit Pays large contributions to the political parties which don’t have to be disclosed

Personalise Your Connection Requests… © LinkedIn Guides. All Rights Reserved.

Personalise Your Connection Requests… © LinkedIn Guides. All Rights Reserved.

Personalise your request…… © LinkedIn Guides. All Rights Reserved.

Make you account secure… © LinkedIn Guides. All Rights Reserved.

Time management is really important…. © LinkedIn Guides. All Rights Reserved.

Create a company page © LinkedIn Guides. All Rights Reserved.

Visualise your network with LinkedIn Maps © LinkedIn Guides. All Rights Reserved.

Systematically build your network © LinkedIn Guides. All Rights Reserved. ▪ 1-3 times a Week. ▪ Only for 15-30 minutes, preferably on PC or Tablet. ▪ Respond to messages. ▪ Write Endorsement & Recommendations. ▪ Prospect for new business. ▪ Cultivate existing network.

Thank you and Questions! Rod Smith Managing Partner LinkedIn Guides http://www.linkedinguides.com/ Darwin - Singapore - Taiwan - Philippines © LinkedIn Guides. All Rights Reserved.

Add a comment

Related presentations

Papantla

Papantla

November 11, 2014

monografia de papantla

Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...

This 30 minute presentation was given at the 2014 Rochester Young Professionals En...

Related pages

LinkedIn Small Business

LinkedIn gives you the tools you need to help your small business ... Having the right relationships is key to business success. Here’s how LinkedIn can ...
Read more

Networking Tips to Grow Your Business | LinkedIn for Small ...

Small Business. menu ... Step 2: Network; Step 3: Relationships; Networking tips to grow your business. ... to any LinkedIn member using LinkedIn ...
Read more

Top 10 Social Media Tips for Small Businesses

Top 10 Social Media Tips for Small Businesses: ... Join LinkedIn; LinkedIn company pages vs LinkedIn profiles; Share engaging content on your Facebook page;
Read more

Top tips for using LinkedIn as a small business - Allianz ...

Top tips for using LinkedIn as a small business ... Allianz Australia Insurance Limited ABN 15 000 122 850 AFS Licence No. 234708 is the general ...
Read more

Business Solutions to Hire, Market & Sell | LinkedIn Business

Discover LinkedIn Business Solutions: hiring, ... Business Solutions. Success. Powered by relationships. I grew my company’s Talent Brand Index by over 30%.
Read more

How Small Businesses Can Leverage Linkedin

Small businesses can leverage LinkedIn and also use ... a recent LinkedIn survey showed 80% of small business ... SEO Tips for Google My Business;
Read more

How to Use LinkedIn: 35 LinkedIn Tips for Professional ...

So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you ... a business on LinkedIn, ... for small business ...
Read more

Company Pages - Expand Your Business Social Media Presence ...

LinkedIn Company Pages open your business to the world's ... Getting started with Company Pages. Create a LinkedIn Company Page to raise brand ...
Read more

Register Now | LinkedIn

Learn about working at Register Now. Join LinkedIn today for free. ... universities and business across Australia since 2003. ... Small Business; Mobile ...
Read more

World’s Largest Professional Network | LinkedIn

Already on LinkedIn? Sign in. Find a colleague: ... Business Solutions. Talent; Marketing; Sales; Browse LinkedIn. Updates; Influencers; Jobs; Mobile ...
Read more