Published on March 21, 2014
LinkedIn Sales, Marketing & Business Development Bruce Bixler & Bruce Bennett
Photo & Headline ©Bruce Bennett @BruceBob
Your Profile Headline or “UVP” Most people have a headline that simply states their position. But that doesn’t tell people why they should connect with you. It doesn't tell them how you add value, and it doesn't tell them how you can solve their company's problem. You need to learn how to set yourself apart. You need to prove that you are a thought leader. You need to show that YOU are the expert. Your Headline should include keywords, your picture, and your Unique Value Position (UVP) ©Bruce Bennett @BruceBob
Profile URL ©Bruce Bennett @BruceBob Personalize your profile URL for Google SEO Change the default URL for your profile to your name and link to your profile from other sites and posts http://www.linkedin.com/pub/bruce-bixler/16/171/493 http/www.linkedin.com/in/brucebixler49
Contact Info ©Bruce Bennett @BruceBob
LinkedIn Summary: Your Profile “UVP” ©Bruce Bixler firstname.lastname@example.org
Marketing Your Profile (UVP): Updates ©Bruce Bixler email@example.com • Post applicable personal (UVP)updates, networking events • Make sure your status updates reflect the things/topics for which you want to be known • Share insights or “on value” content 80 percent of the time and only share your own accomplishments 20 percent of the time • Share updates that you have customized on LinkedIn Pulse
Marketing Your Profile - Website Links ©Bruce Bennett @BruceBob
Calls to Action ©Bruce Bennett @BruceBob
Specialties ©Bruce Bennett @BruceBob
Visual Media ©Bruce Bixler firstname.lastname@example.org • An image can be added to your summary, educational and experience sections • Slideshare presentations or decks • Video content
Visual Media SlideShare Share ppt’s, presentations, and video, CV’s You can view all of your connections ppt ©Bruce Bixler email@example.com
Advanced Applications Search: SalesLoft ©Bruce Bixler firstname.lastname@example.org
Groups allow you to follow others in groups Groups allow visibility to millions of connections Groups allow you to demonstrate your expertise ©Bruce Bixler email@example.com Groups Search
Group Messaging ©Bruce Bennett @BruceBob
Groups: Follow people • Groups allow you to connect to target people – Groups allow you to message others in group • Groups allow you to follow others in group – Groups allow visibility to millions of connections • Groups allow you to demonstrate your expertise ©Bruce Bixler firstname.lastname@example.org
Group Messaging ©Bruce Bennett @BruceBob
Search Advanced Capabilities ©Bruce Bixler email@example.com
Try SalesLoft ©Bruce Bixler firstname.lastname@example.org
Advanced Search: Share ©Bruce Bixler email@example.com
Boolean People Search Terms Boolean searches - The site doesn't support wildcard searches, but you can use advanced search operators and Boolean logic. You can also use these Boolean search types to refine your results: Quoted searches - For an exact phrase, enclose the phrase in quotation marks (e.g. "product manager"). NOT searches - To exclude a particular term, type that term with an uppercase NOT immediately before it (e.g. NOT computer). OR searches - To see results that include just 1 of 2 or more terms, separate those terms with an uppercase OR (e.g. sales OR marketing). AND searches - To get results that include 2 or more terms, you can use the upper-case word AND as a separator (e.g. manager AND director). Note: You don't need to use AND. If you search 2 or more terms, you'll automatically see results that include all of them. Parenthetical searches - To do a complex search, you can combine terms using parentheses. For example, to find people who have "VP" in their profiles, or have director AND division in their profiles, type: VP OR (director AND division). ©Bruce Bixler firstname.lastname@example.org
Boolean People Search strings • (“business analyst” OR “systems analyst” OR “system analyst” OR “functional analyst” OR “requirements analyst”) • (develop OR developer OR developed OR developing OR development OR develops) • (iOS OR iPhone) -(network OR QA test OR manager OR director OR chief OR founder OR owner OR vice OR president OR recruiter) • (seeking OR seeker OR “looking for” OR “in search” of OR “open to” OR “new job” OR “actively pursuing” OR “pursuing new” OR “searching for” OR “new opportunity” OR “new opportunities” OR “available for”) • Character string – over 1000 characters – free account • Recruiter account – over 3000- characters ©Bruce Bixler email@example.com
Advanced People Search ©Bruce Bixler firstname.lastname@example.org
LinkedIn Sales: Saved Searches ©Bruce Bixler email@example.com
Searching Your Connections Connection’s ©Bruce Bixler firstname.lastname@example.org
LinkedIn Sharing Content ©Bruce Bixler email@example.com
Sharing Content “LinkedIn Pulse” Hover and click on the blue LinkedIn Pulse Link ©Bruce Bixler firstname.lastname@example.org
LinkedIn Sales: Top Sellers Engagement ©Bruce Bixler email@example.com
LinkedIn Sales: “LinkedIn Mentions” Updates Type (@) • LinkedIn Mentions ©Bruce Bixler firstname.lastname@example.org
Export Connections ©Bruce Bennett @BruceBob
Your Profile “LinkedIn CRM” Connections Resource Management ©Bruce Bixler email@example.com
CRM - Connections Resource Management ©Bruce Bixler firstname.lastname@example.org
Search Tip: Follow Companies ©Bruce Bixler email@example.com
Your Profile “LinkedIn Contacts” ©Bruce Bixler firstname.lastname@example.org
Advanced Strategy : Company Follow ©Bruce Bixler email@example.com
Company Follow ©Bruce Bixler firstname.lastname@example.org
Finding 3rd Degree Connections ©Bruce Bennett @BruceBob
LinkedIn Group members Last Name Copy Image URL Step one - copy image URL Step two - Open Google browser for Images Step 3 - Paste image URL into Google Image Search ©Bruce Bixler email@example.com
Advanced Search: rapportive ©Bruce Bixler firstname.lastname@example.org
LinkedIn Sales: What Do You Know? Cracking the LinkedIn Sales Code http://bit.ly/Crack-LI-Sales-Code Knowledge of LinkedIn’s capabilities is limited. The biggest challenge (stated by 58.0% of the respondents) is that they don’t know how to use what’s available from LinkedIn. And, 41.2% of respondents say they lack the time to learn and/or use LinkedIn ©Bruce Bixler email@example.com
Thank You! Feel free to follow up later or connect with us on LinkedIn Bruce Bixler – Mobile 224-221-9700 Email: firstname.lastname@example.org LinkedIn: www.linkedin.com/in/brucebixler49 Bruce A. Bennett - Mobile: 815-302-9552 Email: BruceABennett@comcast.net LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/
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