LinkedIn Power Ups for Human Resources

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Information about LinkedIn Power Ups for Human Resources
Business & Mgmt

Published on March 20, 2014

Author: mikemcdowell

Source: slideshare.net

Description

LinkedIn can be a powerful tool for Human Resources and talent recruitment for your business or Organization. I shared some tips or "power ups" for how to both improve your own LinkedIn profile and use it to improve your company presence and ability to recruit top talent.

LINKEDIN POWER UPS (FOR HR PROFESSIONALS) NNHRA Mike McDowell – Director of Web and Digital KPS3 Marketing

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS LinkedIn for Dataheads

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS • 2 people join LinkedIn every second • 7,500+ searches every minute • 200 million users • 60% men, 40% female • Most users 25-54

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Value of LinkedIn

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS • Grow your reach/network • Develop your brand • Increase engagement • Drive website traffic • Generate leads/customers • RECRUIT TALENT

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Define Your Objectives

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS • Business objectives • HR objectives • Branding objectives

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Power Up Your Effort

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Complete Your Profile • First thing you should do • Aim for 100% • LinkedIn gives you prompts • Profile is only as good as it is complete • Go above and beyond the resume • Company information is important

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Set Your Photo OK Better Best

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Set Your Links. Make them Interesting.

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Use Profile Buttons

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Use Apps • Feed in content. Feed your brand.

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Endorse. Get Endorsed.

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Leverage Search & Your Network

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Save a Search

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Check Out Who’s Checking You Out

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Read Your “Network Updates”

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Optimize Your Profile for Search • Select 5-7 terms you think people may use when searching for “you” • Don’t think like you. Think like them. • Pepper them in your profile • Be creative, but don’t get too clever

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Power Up Your Recruiting

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Using LinkedIn to Recruit: • 80%+ HR Professionals use LinkedIn to find or evaluate candidates • 60% of professionals are open to a job opportunity, but not actively looking • Best talent may not be unemployed • Recruiting is highly targeted • Have your employees tap into their network for candidates

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Use Your Company Page

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Use Your Company Page • Provide company updates (targeted) • Add videos • Add whitepapers/reports/presentations • List products/services (can be targeted) • Have another online presence • List job openings

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Post Jobs to Your Company Page

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Accept Applications via LinkedIn

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Get Advanced

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Get Advanced

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Get Advanced

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Get Advanced

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS The Basics to Using LinkedIn in HR • Connect with people • Tap into employee connections • Use highly targeted search for top passive candidates • Review candidates’ credentials • Review candidates’ endorsements • Have a company presence

© KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Feeling More Pumped Up Now?

QUESTIONS? I have (some) answers.

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