LinkedIn Marketing Product Ecosystem 2014

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Information about LinkedIn Marketing Product Ecosystem 2014
Marketing

Published on February 24, 2014

Author: LImarketingsolutions

Source: slideshare.net

Description

David Thacker, VP Product at LinkedIn, shares updates on LinkedIn Marketing Solutions and presents a look ahead at emerging opportunities for financial services marketers.

Presented Live at FinanceConnect:14 in New York City - February 13th, 2014

LinkedIn Product Ecosystem David Thacker VP, Product LinkedIn @DavThack #inFC14

Without trust, words become the hollow sound of a wooden gong. With trust, words become life itself. – John Harold Hewitt, Poet #inFC14

#inTC14

Humanize Share #inFC14 Everywhere

Humanize your brand #inFC14

Influencers #inFC14

#inFC14

#inTC14

#inTC14

#inTC14

#inTC14

Share relevant content #inFC14

Showcase Pages help you connect with specific audiences on LinkedIn #inTC14

Social Proof. Included. Like (37) #inTC14  Comment (12)  Share

Moving from information to insight creates content relevance Top Trending Topics – FinServ Example Articles January 2014 In Housing, Big Is Back nytimes.com Real estate Rates 5 Things to Watch in Housing in 2014 blogs.wsj.com Loans New Loan Requirements for Getting a Mortgage realtytimes.com 2014 Emerging Markets Outlook linkedin.com Investments Young Boomers, Get to Saving WSJ.com Retirement #inFC14

Relevant content powered by accurate targeting Who they are Who they know What they do Profile Connections Behavior #inFC14

Go where your audiences go #inFC14

Mobile is accelerating content consumption % 41 #inFC14

Mobile is accelerating content consumption % 41 of unique visiting members came through mobile apps in Q4 2013 #inFC14

Smartphone consumption is always-on 6am 9am #inFC14 12pm 3pm 6pm 9pm

We are investing to make marketing more EFFECTIVE #inFC14

Content Marketing Score Measure your brand’s influence Score Benchmarking Recommendations Measure your influence Compare to your peers How to improve #inFC14

2014 product focus Targeting Personalization #inFC14 Lead capture Attribution

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