Published on March 21, 2014
(USEMB) Embajada de estados unidos en El Salvador LinkedIn for Bussiness Conference for U.S. Embassy in El Salvador Rodolfo Salazar – CEO Ideaworks New Technologies - Mobile Marketing Digital Media Strategy and Reputation
Less Than1% of people have a personal branding strategy Rodolfo Salazar - Idea Works – email@example.com
Rodolfo Salazar - Idea Works – firstname.lastname@example.org
Water Rodolfo Salazar - Idea Works – email@example.com
Differentiation? Rodolfo Salazar - Idea Works – firstname.lastname@example.org
COFFEE Rodolfo Salazar - Idea Works – email@example.com
Permanent Differentiation? Rodolfo Salazar - Idea Works – firstname.lastname@example.org
EVIAN Rodolfo Salazar - Idea Works – email@example.com
STARBUCKS Rodolfo Salazar - Idea Works – firstname.lastname@example.org
Job Market or Business opportunity + High Visibility = What’s Missing? NEW JOB/BUSINESS!!!
+ High Visibility = + STRONG MESSAGE Job Market or Business opportunity NEW JOB/BUSINESS!!!
Who I am • Vision • Mission • Values What I do • Studies • Experience • Competencies How I act • Tone and Manner • Behaviors • Attitudes Where I go • Contact Network • Communities • Facets Rodolfo Salazar - Idea Works – email@example.com
Benefits of a Strong Personal Brand Self understanding Visibility & presence Differentiation Control Wealth Continuity Achievement Fulfillment
Why LinkedIn? • 5 billion yearly searches on the LinkedIn network • Over 200 million users • 274% more effective for lead generation than leading social networks • 2.74 lead to conversion rate on compared to Facebook (.77)
LinkedIn Strategy Be interesting and relevant Be useful – Nurture Make it easy to connect
LinkedIn tactics Profile Optimization • 100% Complete • Keyword research • Connections Profile Engagement • Content creation • Group participation • Keeping in touch • Be curious, use advance search
All Star Profile • Aim for 100% Profile Completion • Create a narrative for a personal brand • Showcase who you are along with your goals • Have a personal voice • Create a strong “call to action” • Be a resource
Compelling Kw Headline Appropriate Category Current & at least 2 past positions Personalized URL Professional image
Keyword based to build Credibility and support Summary
Your summary Talk about how you can help your client with your background vs. just about yourself. 3rd or 1st person is ok.
Skills, endorsements and recommendations • Use target market focused Kw & with strategic customer focus • Reciprocity!!! • Recommendations – best way to get some is to give some! (3 or more for complete profile)
Rank your profile with Keywords Study two-three top competitors in your field Type in target market keywords [personal injury lawyer] & review profiles that are 2/3rd degree connections Build a list of keywords you want to target
Build Connections • Your own personal network via email contacts • Leverage your existing network • Browse your networks connections • Ask for an intro OR Send InMail • Use “Connect” button • Connect with everyone that you think could help extend your reach • Include your LinkedIn URL everywhere (offline) • If you have no pathway to a potential contact… • Search for “retail owner” – ask for an intro or send InMail • Join Groups of your target markets • Save “People Searches” for a weekly email alert • Pay attention to network updates and comment
Status Updates • Original, professional oriented content that speaks to your talents, abilities, and knowledge • Always make each update public • Aim for at least 2 updates weekly • Share news about your company, your achievements, colleagues, clients, relevant articles • Share tips that are relevant to your potential clients and your business • Try not to paste links, photos, infographics without comments • Don’t over-promote your company
Groups • Create your own industry specific of topic focused group • Identify the top groups you want to be part of • Two schools of thought: • Be a member of many groups • Be a member of select groups (target 3-5; 2-3x weekly) • Target most popular discussions / or start your own (after spending some time researching/being with the group) • Always add value, content, and answer/help others with questions, resources to get the most out of each group • Like other posts, interact, leave fresh comments & thoughts
Keeping in touch
Be curios use Advanced Search Opportunity generation • Search for key decision makers by “title” or “company” • Search “open link” – members that are open to receiving messages • Slice your searches in any way, location, industry, company, etc. Meeting Preparation • Search for key decision makers by “title” or “company” • Gain a detailed perspective in to you clients or PR pitch
Contact me! Rodolfo Salazar rodolfosalazar.com firstname.lastname@example.org
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