LinkedIn for Business, Business Profiles, Company Pages, Groups 2011

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Information about LinkedIn for Business, Business Profiles, Company Pages, Groups 2011
Social Media

Published on March 4, 2014

Author: pbrockmyre



LinkedIn for Business. Compare Company Page and Group functionality. 2011


Social Media is Democratizing Communications 

Vitals   Reid Hoffman, Founder, Stanford and Oxford, Socialnet SMN, PayPal  LinkedIn officially launched on May 5, 2003 and within one month gained 4,500 members.  Global with 2 billion people searches in 2010  90 million users in Jan 2011  All Fortune 500 represented

Benefits of Business Profile Elements /Grow your business   Network  Profile  Connections  Groups  E-mail  Searching  Questions and Answers  Find a contact at a Co.  Sell a product  Look for an employee  Do business in a new city  Look for partner  Create a reputation

How to Create a Business Profile   Companies  Add company  Unique email  Confirmed email  Complete Profile

Business Profile Example  Careers Follow Connection Overview Alumni Stats Employees Connected to you Culture AD

Business Profile 2  Blog News Hires Changes 911

Business Profile 3  Degree Job Function University Years of Experience AD

Business Profile 4  Before LV Growth After LV Employee Geographic Also Viewed Skills

Business Profile 5  Title Change Blog Departures New Titles Popular profiles

Business Profile 6  Connection Graph

Hiring   Largest network of recruiters  Reference checks  Recommendations  See how they present themselves to the world

Benefits of Career Pages   Position company as an ‘employer of choice’  Increase candidate response/acceptance rate  Raise awareness of job opportunities  Drive traffic to website, social network, application  Analyze who is viewing and interacting with your brand with analytics

Premium Career Pages 

Premium Career Pages 

Company Status Updates   Stay top of mind, build relationships and brand awareness  Followers of your Company will see Status Updates on their homepage  Impression = views of the status update. Engagement = total interactions (comments, likes, clicks, shares)/total impressions.  Excessive posting is subject to review by LinkedIn

Profile vs. Group  Profile  One time set up  Hyperlinks to LI profile of board/staff members  List Tweets, Blog  List Products/Service  Link back to website  Post a job  Analytics on who is following your company Group Ongoing maintenance No hyperlinks No Tweets, Blog No product list, link to website  Discussions  Post a job  Add newsfeed(news)    

Why Create a Group   Builds Thought Leadership  Connects thriving community  Drives traffic to your site  Build personal network  Lead Generator  Gain inspiration  Connect before conferences  Help others

How to Create a Group 

How to grow your group   Well defined-geography, industry, profession-shared knowledge of culture, economy and regional goals  Acknowledge and follow up on requests to join  Hold regular meet up opportunities  Keep discussions focused on relevant topics to the group  Be a resource to the members

Open Groups   Group owner must enable public discussions and member informed  Prior discussions move to members-only, readonly(invisible to others)

How to create an Event   Top navigation click More  Drop down to Applications  Add Events Application  Set up information

Reasons to host an Event   New relationships  Filling a niche  Build a new network or list  Brand Awareness  Credibility  Sales, Opportunities  Media attention  Connecting others

Answers   Google reads LinkedIn Answers, so anything that you enter in your answer becomes available in a keyword search. This means, your website or your LinkedIn profile gets a higher ranking.  Creates your reputation  Positions you as Expert  New connections  Find Experts  First level of information  Connect worldwide

Applications   Enrich your profile  Share and Collaborate  Be more effective  Stay current and competitive

Sample Applications   SlideShare- White House, IBM and United Nations use, Sync with Facebook  Polls- can also be embedded into your website or blog, use to better your services  WordPress- integrated blog

Selling Products   Search target market  Find specific users  Find buyers  Find customers of your customers to drive demand  Find people who consult to people buying your product  Find people who can help improve your product

ROI   Quantitative(measurable) metrics:Google Analytics traffic source, unique visitors, specific landing page conversions, interaction rates, link back to website  Qualitative (harder to measure)metrics: Authority, Loyalty, Interaction, Satisfactions, Feedback  These combined = sales, loyalty, brand awareness and evangelism

Thank You!  Q&A  Get started w/ these tools Thanks for coming! Twitter @maddogsocial

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