Published on March 4, 2014
Social Media is Democratizing Communications
Vitals Reid Hoffman, Founder, Stanford and Oxford, Socialnet SMN, PayPal LinkedIn officially launched on May 5, 2003 and within one month gained 4,500 members. Global with 2 billion people searches in 2010 90 million users in Jan 2011 All Fortune 500 represented
Benefits of Business Profile Elements /Grow your business Network Profile Connections Groups E-mail Searching Questions and Answers Find a contact at a Co. Sell a product Look for an employee Do business in a new city Look for partner Create a reputation
How to Create a Business Profile Companies Add company Unique email Confirmed email Complete Profile
Business Profile Example Careers Follow Connection Overview Alumni Stats Employees Connected to you Culture AD
Business Profile 2 Blog News Hires Changes 911
Business Profile 3 Degree Job Function University Years of Experience AD
Business Profile 4 Before LV Growth After LV Employee Geographic Also Viewed Skills
Business Profile 5 Title Change Blog Departures New Titles Popular profiles
Business Profile 6 Connection Graph
Hiring Largest network of recruiters Reference checks Recommendations See how they present themselves to the world
Benefits of Career Pages Position company as an ‘employer of choice’ Increase candidate response/acceptance rate Raise awareness of job opportunities Drive traffic to website, social network, application Analyze who is viewing and interacting with your brand with analytics
Premium Career Pages
Premium Career Pages
Company Status Updates Stay top of mind, build relationships and brand awareness Followers of your Company will see Status Updates on their homepage Impression = views of the status update. Engagement = total interactions (comments, likes, clicks, shares)/total impressions. Excessive posting is subject to review by LinkedIn
Profile vs. Group Profile One time set up Hyperlinks to LI profile of board/staff members List Tweets, Blog List Products/Service Link back to website Post a job Analytics on who is following your company Group Ongoing maintenance No hyperlinks No Tweets, Blog No product list, link to website Discussions Post a job Add newsfeed(news)
Why Create a Group Builds Thought Leadership Connects thriving community Drives traffic to your site Build personal network Lead Generator Gain inspiration Connect before conferences Help others
How to Create a Group
How to grow your group Well defined-geography, industry, profession-shared knowledge of culture, economy and regional goals Acknowledge and follow up on requests to join Hold regular meet up opportunities Keep discussions focused on relevant topics to the group Be a resource to the members
Open Groups Group owner must enable public discussions and member informed Prior discussions move to members-only, readonly(invisible to others)
How to create an Event Top navigation click More Drop down to Applications Add Events Application Set up information
Reasons to host an Event New relationships Filling a niche Build a new network or list Brand Awareness Credibility Sales, Opportunities Media attention Connecting others
Answers Google reads LinkedIn Answers, so anything that you enter in your answer becomes available in a keyword search. This means, your website or your LinkedIn profile gets a higher ranking. Creates your reputation Positions you as Expert New connections Find Experts First level of information Connect worldwide
Applications Enrich your profile Share and Collaborate Be more effective Stay current and competitive
Sample Applications SlideShare- White House, IBM and United Nations use, Sync with Facebook Polls- can also be embedded into your website or blog, use to better your services WordPress- integrated blog
Selling Products Search target market Find specific users Find buyers Find customers of your customers to drive demand Find people who consult to people buying your product Find people who can help improve your product
ROI Quantitative(measurable) metrics:Google Analytics traffic source, unique visitors, specific landing page conversions, interaction rates, link back to website Qualitative (harder to measure)metrics: Authority, Loyalty, Interaction, Satisfactions, Feedback These combined = sales, loyalty, brand awareness and evangelism
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