LinkedIn: Essential Tool for Your Personal & Professional Tool

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Information about LinkedIn: Essential Tool for Your Personal & Professional Tool
Social Media

Published on March 6, 2014

Author: meganpowers



I created this social media marketing presentation for a "Lunch & Learn" at Century 21 Award Mission Valley. The main focus is on how to maximize LinkedIn, but I briefly touched on other social platforms they will find useful for business such as: Twitter, Instagram, Google+, Pinterest, and Facebook.

Megan C. Powers Powers of Marketing Consultant @meganpowers

What We’ll Cover…  High-Level Overview of Different Social Platforms (4 biz)  Purposes & some things you might not have thought of  LinkedIn: Best Practices for your Brand  Your personal brand & business brand are intertwined  What’s (really) New in LinkedIn?  The only constant is change  Questions & Answers  But, of course, ask throughout!

Other Social Media Platforms for Business

Twitter  140 characters to work with (1 billion+ users)  Post photos—5x the engagement vs. text only  Post links to blogs , videos, Web site (47% of people who follow a brand on TW are likely to visit Website)  Follow…  Business people  Other realtors  ANY interesting topic/person  Create lists  Retweet, favorite, & reply to build relationships

Instagram  It’s ALL visual – photo-based (150m users; 75m use it daily)  65% of the world’s top 100 brands have IG accounts  You will be found & followed because of hashtags = #  #realestate #homebuying #sandiego #views #missionvalley  Unlimited number of characters available  Post to Twitter & Facebook at the same time  You can comment & be interactive with followers

Google+       Everyone with a gmail account now has a Google+ profile Works similarly to Facebook in terms of posting More actively used by businesses than individuals It is growing in popularity To “like” a post, click +1; share, click the arrow -> Hangouts  where you can have group video / voice calls for free  live group conversations (replacement for Skype)  “On air” channel has a schedule of broadcast you can participate in

Pinterest  Also VERY visual (70m users; 80% female)  9m users have Pinterest connected to their FB  Like an online magazine  Users create boards & “pin” things to the boards  create boards of any theme (“Dream Home”)  Install the “pin it” button in your browser & pin just about anything on the Internet  within Pinterest, you then re-pin pins from those you follow (most likely not an original pin from them)

Facebook  Most familiar for everyone (1.26b users; 757m active daily)  Growth has slowed, but remains where more people “are”  Less (organically) useful now for business pages  FB changed their algorithm  To be seen you need to pay to boost posts  Be sure to look at your insights to gauge when your followers are online & when you get the most engagement

Established 2003 THE Social Network for Professionals No longer just a place to find a job!

By the Numbers  277 million users  3 million business pages  2.1 million groups  1,500 school / university profiles  40% of users check it daily  1 billion endorsements Bottom line? It’s an essential tool! Try to implement these rec’s a bit at a time

Basics - Homepage

Basics – Homepage Menu  Business Services: Jobs & advertising  Upgrade: Premium services  207  - # of invitations & messages I have in my inbox  2 – showing notifications, much like Facebook  NEW: Showing you someone who recently joined LI

Basics  Your Profile – Make it complete!

Basics  Your Profile – It’s all in the details…  A. This is separate from any title entered—totally customizable & is what’s visible in search results  B. These fields are populated by LI, based on what you have entered in your work history

Basics  This is your online resume, but plumped-up  Use “keywords” in your summary / job descriptions   Similar to keywords used in Website optimization These are words you want to be found by (Realtor, San Diego, Home buying, Home selling, etc.)

Basics  Your Profile – Now includes personal details…

Details, Details, Details!  LinkedIn is now working like a CRM system

Endorsements & Recommendations  Endorsements (new)  Connections endorse those skills you have listed  They can also add new ones, which you can approve (or not)  Recommendations  Request them from people you have worked with  Review them before you approve adding to profile  Give also, but you don’t necessarily have to give to get

Improve Your Profile  Click the “Improve Your Profile” Button  You will be prompted to add details  Add images/videos (new listings, tips, happy clients?)

Showcase your Business & Services  In addition to your personal page, you can have a business page – it’s an individual choice  Under Interests, select “Companies”  Companies you follow will display here (their latest updates)  On the right side, there’s a “Create” button  Gives you an additional place to showcase the happenings of your business  A place to “brag”  Link-back to your Website

Showcase your Business & Services  Great Example!

Adding Connections  Two ways to do it:  Swiftly / sweeping  (time-saving)  Deliberately / one at a time (authentically)  Recommendations  If you get someone’s business card, add them  Be sure to note how you met in the invite  Don’t add from your mobile  It does not let you add a note

Connections vs. Contacts  Connections  1st Degree connections  2nd Degree = someone you’re connected to is connected to them  Contacts (umbrella term)  Someone you’ve “saved” or imported (wish list)  Include a note re: how you met and/or “Tag” them  Great way to sort

Tips for Growing your Network  Search Alumni from your Schools

Tips for Growing your Network  Join Groups (or create one… but then you have to moderate it)  People are more open to connecting with fellow group members (no e-mail required to request the connection)  Choose a variety of your professional & personal interests  Be present & active

Be Present & Active  Within the groups you belong to  Get involved in the conversations  Ask questions to start a dialog  Word of warning: “Selling” is frownedupon within groups  Comment or “like” posts from other members

Be Present & Active  Post “Updates” regularly  Each time you “like” or comment, your name is seen  Each time you post an update, your name is seen  Each time you update your profile, your name is seen

Be Present & Active  Use the URL shortener in updates

Tips for Growing your Network  Ask for Help!

LinkedIn E-mail Notifications  You can control what email you receive (in settings)

Latest Changes in LinkedIn  You can now block other users  If a user blocks another LinkedIn member, the two will no longer have access to each other's profiles.  If the users were connected, the connection will be broken, & neither user will be able to message the other.  Members are not alerted when they are blocked.  Select the drop-down arrow to right of the "send a message" button on that person's profile page; one of the options is "block or report."

Latest Changes in LinkedIn  More detail is available regarding “who’s viewed your profile”… OLD Version:

Latest Changes in LinkedIn  Now


Thank You! Megan Powers – add me on LinkedIn!  Twitter: @meganpowers Instagram: @meganpowers_sd E-mail: Website:

#realestate presentations

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