Published on March 6, 2014
Megan C. Powers Powers of Marketing Consultant @meganpowers
What We’ll Cover… High-Level Overview of Different Social Platforms (4 biz) Purposes & some things you might not have thought of LinkedIn: Best Practices for your Brand Your personal brand & business brand are intertwined What’s (really) New in LinkedIn? The only constant is change Questions & Answers But, of course, ask throughout!
Other Social Media Platforms for Business
Twitter 140 characters to work with (1 billion+ users) Post photos—5x the engagement vs. text only Post links to blogs , videos, Web site (47% of people who follow a brand on TW are likely to visit Website) Follow… Business people Other realtors ANY interesting topic/person Create lists Retweet, favorite, & reply to build relationships
Instagram It’s ALL visual – photo-based (150m users; 75m use it daily) 65% of the world’s top 100 brands have IG accounts You will be found & followed because of hashtags = # #realestate #homebuying #sandiego #views #missionvalley Unlimited number of characters available Post to Twitter & Facebook at the same time You can comment & be interactive with followers
Google+ Everyone with a gmail account now has a Google+ profile Works similarly to Facebook in terms of posting More actively used by businesses than individuals It is growing in popularity To “like” a post, click +1; share, click the arrow -> Hangouts where you can have group video / voice calls for free live group conversations (replacement for Skype) “On air” channel has a schedule of broadcast you can participate in
Pinterest Also VERY visual (70m users; 80% female) 9m users have Pinterest connected to their FB Like an online magazine Users create boards & “pin” things to the boards create boards of any theme (“Dream Home”) Install the “pin it” button in your browser & pin just about anything on the Internet within Pinterest, you then re-pin pins from those you follow (most likely not an original pin from them)
Facebook Most familiar for everyone (1.26b users; 757m active daily) Growth has slowed, but remains where more people “are” Less (organically) useful now for business pages FB changed their algorithm To be seen you need to pay to boost posts Be sure to look at your insights to gauge when your followers are online & when you get the most engagement
Established 2003 THE Social Network for Professionals No longer just a place to find a job!
By the Numbers 277 million users 3 million business pages 2.1 million groups 1,500 school / university profiles 40% of users check it daily 1 billion endorsements Bottom line? It’s an essential tool! Try to implement these rec’s a bit at a time
Basics - Homepage
Basics – Homepage Menu Business Services: Jobs & advertising Upgrade: Premium services 207 - # of invitations & messages I have in my inbox 2 – showing notifications, much like Facebook NEW: Showing you someone who recently joined LI
Basics Your Profile – Make it complete!
Basics Your Profile – It’s all in the details… A. This is separate from any title entered—totally customizable & is what’s visible in search results B. These fields are populated by LI, based on what you have entered in your work history
Basics This is your online resume, but plumped-up Use “keywords” in your summary / job descriptions Similar to keywords used in Website optimization These are words you want to be found by (Realtor, San Diego, Home buying, Home selling, etc.)
Basics Your Profile – Now includes personal details…
Details, Details, Details! LinkedIn is now working like a CRM system
Endorsements & Recommendations Endorsements (new) Connections endorse those skills you have listed They can also add new ones, which you can approve (or not) Recommendations Request them from people you have worked with Review them before you approve adding to profile Give also, but you don’t necessarily have to give to get
Improve Your Profile Click the “Improve Your Profile” Button You will be prompted to add details Add images/videos (new listings, tips, happy clients?)
Showcase your Business & Services In addition to your personal page, you can have a business page – it’s an individual choice Under Interests, select “Companies” Companies you follow will display here (their latest updates) On the right side, there’s a “Create” button Gives you an additional place to showcase the happenings of your business A place to “brag” Link-back to your Website
Showcase your Business & Services Great Example!
Adding Connections Two ways to do it: Swiftly / sweeping (time-saving) Deliberately / one at a time (authentically) Recommendations If you get someone’s business card, add them Be sure to note how you met in the invite Don’t add from your mobile It does not let you add a note
Connections vs. Contacts Connections 1st Degree connections 2nd Degree = someone you’re connected to is connected to them Contacts (umbrella term) Someone you’ve “saved” or imported (wish list) Include a note re: how you met and/or “Tag” them Great way to sort
Tips for Growing your Network Search Alumni from your Schools
Tips for Growing your Network Join Groups (or create one… but then you have to moderate it) People are more open to connecting with fellow group members (no e-mail required to request the connection) Choose a variety of your professional & personal interests Be present & active
Be Present & Active Within the groups you belong to Get involved in the conversations Ask questions to start a dialog Word of warning: “Selling” is frownedupon within groups Comment or “like” posts from other members
Be Present & Active Post “Updates” regularly Each time you “like” or comment, your name is seen Each time you post an update, your name is seen Each time you update your profile, your name is seen
Be Present & Active Use the bit.ly URL shortener in updates
Tips for Growing your Network Ask for Help!
LinkedIn E-mail Notifications You can control what email you receive (in settings)
Latest Changes in LinkedIn You can now block other users If a user blocks another LinkedIn member, the two will no longer have access to each other's profiles. If the users were connected, the connection will be broken, & neither user will be able to message the other. Members are not alerted when they are blocked. Select the drop-down arrow to right of the "send a message" button on that person's profile page; one of the options is "block or report."
Latest Changes in LinkedIn More detail is available regarding “who’s viewed your profile”… OLD Version:
Latest Changes in LinkedIn Now
Thank You! Megan Powers – add me on LinkedIn! Twitter: @meganpowers Instagram: @meganpowers_sd E-mail: firstname.lastname@example.org Website: www.megancpowers.com
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