LinkedIn Basics & Best Practices

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Information about LinkedIn Basics & Best Practices
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Published on March 15, 2014

Author: BruceBennett3



LinkedIn is an important social media tool for the 21st century. Learn about creating your profile and incorporating the best elements into your social media strategy.

Best Practices brought to you by Bruce A. Bennett Career Coach Corner

2 Introduction & Overview for session Introduction Media & Marketing Research Career Networking Groups – JPL, CLPL, NTS, Harper College McHenry County Workforce Network Volunteer LinkedIn Workshop Presenter at Harper College WorkNet Center Overview LinkedIn Settings Navigation tabs Best practices Editing & building your profile Let's Get Started

3 Notes & Goals for session General Notes for Today My contact info is on last page Workshop is interactive Red Arrows Parking lot Best Practice Goals Personalize Branding Best Practices Suggested Activities

4 LinkedIn - What is it & Why use it? Over 225 million professionals use LinkedIn to exchange information, ideas and opportunities Virtual Resume Business Social Networking Site Create an Internet Presence Research Individual or Company  Norm Galvin at InsightsNow  Corina Eliason at ForeSee Find Employment Opportunities

5 LinkedIn Network Activity & Settings

6 LinkedIn Settings – 4 Tabs

7 LinkedIn Navigation Tab - Profile

8 LinkedIn Navigation Tab - Contacts

9 LinkedIn Navigation Tab - Groups

10 LinkedIn Navigation Tab - Jobs

11 LinkedIn Navigation Tab - Inbox

12 LinkedIn Navigation Tab - Inbox

13 LinkedIn Navigation Tab - Companies

14 LinkedIn Navigation Tab - News

15 LinkedIn Navigation Tab - More

16 LinkedIn Tab - More – Help Center

17 LinkedIn Tab - More - Skills

18 LinkedIn Tab - More - Skills

19 LinkedIn Best Practices 1. All Star profile with photo 2. Headline – descriptive and accurate, not title 3. Summary and specialties section 4. Utilize Skills section and other key words 5. Recommendations – enhance your profile 6. Provide activity updates & read connection’s updates 7. Join Groups – discussions & participation 8. Jobs – create search agent & review saved searches 9. Companies – follow targets for changes 10. Who Viewed Your Profile?

20 Best Practice – Headline & Activity

21 Best Practice - Summary & Specialties

22 Best Practice - Skills & Endorsements

23 Best Practice - Group Participation

24 Best Practice - Group Participation

25 Best Practice - Follow Companies

26 Best Practice - Job Search Agent

27 Best Practice - Job Search Agent

28 Best Practice - Job Search Agent

29 Best Practice - Job Search Agent

30 Best Practice - Network Activity

31 Best Practice – Who’s Viewed You?

32 Best Practice - Who’s Viewed You?

33 LinkedIn Profile – Editing & Building

34 LinkedIn Profile – Editing & Building

35 LinkedIn Profile – Editing & Building

36 LinkedIn Suggested Activities Who is viewing your profile? Read network activity from your connections Build your network of connections Join industry or specialty related LinkedIn groups Post activity update, e.g. reading a book, attending a seminar, trade show or conference Review Companies Followed updates Connections Review discussions in your LinkedIn Groups Jobs Endorsement Monday

Questions? Feel free to follow up later or connect with me on LinkedIn Contact Info: Bruce A. Bennett Mobile: 815-302-9552 Email: LinkedIn: Career Coach Corner Blog:

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